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8 Ways to Use Social Media to Land Your Dream Job

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8 Ways to Use Social Media to Land Your Dream Job

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Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.

Considering a career in social media, digital marketing, graphic design, or web development? Bob Ruffolo, founder and CEO of IMPACT Branding & Design will show you 8 surefire ways to land your dream job. Bob will show you free ways to advance your skills, showcase your capabilities, make yourself desirable, and separate yourself from competition. Presentation given to CCSU Business Students on 11/20/14.

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8 Ways to Use Social Media to Land Your Dream Job

  1. 1. 8 Ways to Use Social Media to Land Your Dream Job @bobruffolo @impactbnd
  2. 2. Bob Ruffolo Joe Rinaldi Founder & CEO @bobruffolo Creative Lead / Developer @brosephrinaldi Bob Ruffolo Founder & CEO IMPACT Branding & Design rruffolo@impactbnd.com @bobruffolo
  3. 3. We’re in the business of helping people and their organizations succeed. Impactbnd.com @bobruffolo
  4. 4. We do this by helping clients: • Increase brand awareness • Generate more leads • Close more sales • Improve customer loyalty We use inbound marketing to do this. Impactbnd.com @bobruffolo
  5. 5. We’re Hiring! Impactbnd.com/careers > Entry Level Marketing Impactbnd.com @bobruffolo
  6. 6. + @BobRuffolo
  7. 7. What is a Dream Job?
  8. 8. What are employers looking for with entry-level hires?
  9. 9. What are employers looking for? • Experience (Jobs, Internships and Extra Curricular) • Recommendations / Referrals • Required Traits & Skills • Fit with their Core Values • How You’re Going to Help Them
  10. 10. Traits / Skills We Look For • Written and Verbal Communication • Attentive: Questioning and Listening • Analytical • Creativity • Social-web savvy • Strategic • Tech-savvy • Collaborative • Intrinsically Motivated
  11. 11. IMPACT’s Core Vales: • Passion • Helpfulness • Dependability
  12. 12. 8 Things You Can Do to Land Your Dream Job
  13. 13. Take Advantage of Online Academies 1 Impactbnd.com @bobruffolo
  14. 14. Take Advantage of Online Academies • Many are free • Advances your knowledge and skills beyond your university curriculum • Proves your passion • Separates you from the competition Impactbnd.com @bobruffolo
  15. 15. Relevant Online Academies • W3c Schools • Content Marketing Institute • Google Analytics • HubSpot Academy • Lynda.com • Treehouse • Udemy • MarketingProfs • Codecademy Impactbnd.com @bobruffolo
  16. 16. 2 Get Certified Impactbnd.com @bobruffolo
  17. 17. 3 Start a Blog Impactbnd.com @bobruffolo
  18. 18. Start a Blog • Showcases your skills (creativity, written communication, social web-savvy, tech-savvy) • Proves your passion for you industry and interests • Adds more depth to your candidate profile – Helps the employer understand you better • Provides content that can be used on social media Impactbnd.com @bobruffolo
  19. 19. What to Blog About • Your interests (sports, food, fashion) • What you’re learning (books, conferences, sessions, your internships, etc.) • What you’re working on • Your portfolio (if you design / develop) • Pictures and Videos Impactbnd.com @bobruffolo
  20. 20. 4 Tweet Impactbnd.com @bobruffolo
  21. 21. Tweet • Great source of educational content. • Excellent way for your content to get found. • When people find it, they share it, comment on it, subscribe to it. • When you show you can get results for yourself, future employers gain confidence. • Great channel to build awesome relationships. Impactbnd.com @bobruffolo
  22. 22. 5 Master LinkedIn Impactbnd.com @bobruffolo
  23. 23. Master LinkedIn • Employers will Google you and check your LinkedIn profile. • Make sure your profile is complete and impressive (Does it pass the “who cares” test?) • Build your connection * • Get recommendations * Those last two attract recruiters! Impactbnd.com @bobruffolo
  24. 24. Lets look at 2 examples and you be the judge: Impactbnd.com @bobruffolo
  25. 25. Example #1
  26. 26. Example #1
  27. 27. Example #1
  28. 28. Example #1
  29. 29. Example #2
  30. 30. Example #2
  31. 31. Example #2
  32. 32. Example #2
  33. 33. Example #2
  34. 34. Engage with Industry Influencers 7 Impactbnd.com @bobruffolo
  35. 35. Engage with Industry Influencers • Share / comment on their content • Connect with them on social (Twitter & LinkedIn) • Attend events where they are speaking • Mention, highlight, or interview them in your blog articles Impactbnd.com @bobruffolo
  36. 36. Where to find Industry Influencers • Linkedin & Twitter • Leaders of companies / industry where you want to be. • Authors of popular industry books, trade publications, and blog articles. • Speakers at conferences you want to attend. Impactbnd.com @bobruffolo
  37. 37. Marketing Industry Influencers Speakers at the Inbound Conference Inbound.com/inbound14/speakers (Link) Impactbnd.com @bobruffolo
  38. 38. Create a Killer Resume 7 Impactbnd.com @bobruffolo
  39. 39. FIRST, MY DISCLAIMER Impactbnd.com @bobruffolo
  40. 40. Create a Killer Resume • Separate yourself • Connect your resume to the job posting • Highlight your certifications • Highlight the successes of your content • Remember, they’re interviewing you – Fix your resume objective – “What’s in it for them” Impactbnd.com @bobruffolo
  41. 41. Create a Killer Resume • On all activities, connect what you’ve learned or done with the value that you brought. • Remove “proficient in Microsoft Word, Microsoft Excel, Microsoft PowerPoint….” Impactbnd.com @bobruffolo
  42. 42. The Job Interview 8 Impactbnd.com @bobruffolo
  43. 43. Getting the Job Interview • Stand out. • Use social media to connect with the right people. – Tweet at them – Connect on Linkedin – Mutual Connections • Send a hand written letter. Impactbnd.com @bobruffolo
  44. 44. Mastering the Job Interview • Research the person interviewing you (LinkedIn). • Be prepared: – To prove that you fit in with an organizations core values. – To tell stories. Connect every requirement on the job posting to a time you’ve done something relevant. • Remember, they’re buying you. Sell yourself. – If your not confident in yourself, why should they be? Impactbnd.com @bobruffolo
  45. 45. If you need advice, reach out to me: • Linkedin.com/in/bobruffolo • Twitter.com/bobruffolo
  46. 46. We’re Hiring! Impactbnd.com/careers > Entry Level Marketing Impactbnd.com @bobruffolo
  47. 47. Questions? Impactbnd.com @bobruffolo

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