Social Media / Case Studies for design studios
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An introduction to social media for the initiated to look deeper into the history,context,nature of content and ways in which to figure out the right channels for the intent. Custom made for design studios. ____________ material sourced from different sources will be added soon. _____ may not be self explanotory, notes will be added.
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Social Media / Case Studies for design studios
- 2. social is a technology medium media aesthetics
- 3. social is a conversation media
- 4. evolution of communication commmunication in close networks
- 5. evolution of communication centralised communication
- 6. evolution of communication phone hacking early internet 50s - 80s 70s - 90s
- 7. evolution of communication Usernets BBSs (Bulletin Board Systems) online services IRC, ICQ
- 8. BRB LOL :)
- 9. evolution of communication live journal : 1999 friendster :2002 myspace : 2003 linkedin :2003
- 10. social media landscape What were these new activities ? new publishing networking technology sharing new discussing commerce possibilities location games
- 12. social media landscape What was the new content ? viral videos video blogs flash mobs What was the new language ? internet memes personal realities community slangs user ids
- 13. social media landscape for the i follow my interests individual i follow other individuals by the I find people and organisations i can align individuals myself to.
- 14. social media landscape medium with a human face
- 15. social media landscape What are you doing ? What are your thoughts? Your Digital personality What do you like ? Where have you been ? What have you made ?
- 16. social media landscape What are you doing ? content sharing What are your thoughts? flickr, youtube blogging twitter, blogger What do you like ? bookmarking delicious, digg, pintrest interest based What have you made ? linkedin, behance, networking Who are your friends? issu , foursquare check ins Where have you been ?
- 17. social media landscape content on the web individuals bookmarkers user
- 18. social media for organisations How can business and organisation use this platform ?
- 19. social media marketing individual social media touchpoints news and announcements organisation product personality / brand
- 20. social media marketing The social media layer can become the living breathing digital persona or extension of the brand
- 21. social media marketing social media marketing implementation is building “social authority”. it is not just what you present it is how present the content.
- 22. social media marketing How ? What ? and Where ?
- 23. social media marketing Assess your user’s social activities Decide what you want to accomplish Is this for listening ? talking ? collaborating ? creating interest ? What should change ? Which is the best tool/technolgy ?
- 24. social media marketing Listen Participate Share some stuff online activity shapes the brand Make it relevant for your type of audience reveal your identity Relinquish control Inform Enable inspire influence
- 25. social media marketing Where ?
- 28. case study : fuzzco
- 29. case study : fuzzco blog + + What are you working on? Dribbble is show and tell for creatives. + online competitions
- 30. case study : fuzzco blog
- 31. case study : fuzzco
- 32. case study : fuzzco It asks participants to make the very worst logo they can. over 1400 designers worldwide were exercised of demons of the worst design this world has ever seen.
- 33. Relationships are the new currency in Social Media. In a social world, engagement is a privilege. - Friendship, trust and loyalty are the rewards. In Social Media, we earn the relationships, and the reputation, we deserve.