Professional digital marketing diploma weekend April

1. Profesional Digital Marketing Diploma Outlines - April

2. Hello! Imfnd Team Check this presentation to know more about our Digital Marketing Diploma 2018 You can find us at www.imfnd.com

3. 1. Schedule of our Training

4. Calendar Course Name Dates Month Time Days Duration Social Media Management & Analytics 20,21,27 April 10:30 am- 4:30 pm Friday, Saturday 3 Full Days SEO & Google Analytics 28,4,5 April & May 10:30 am – 4:30 pm Friday, Saturday 3 Full Days Twitter & LinkedIn Ads 11,12 May 10:30 am – 4:30 pm Friday, Saturday 2 Full Days Content Creation Techniques for Social Network 29,30,7 June & July 10:30 am- 4:30 pm Friday, Saturday 3 Full Days

5. Calendar Course Name Dates Month Time Days Duration Facebook & Instagram Advertising 13,14,21 July 10:30 am- 4:30 pm Friday, Saturday 3 Full Days Google Adwords 3,4,11 August 10:30 am- 4:30 pm Friday, Saturday 3 Full Days Digital Brand Strategy 17,18 August 10:30 am- 4:30 pm Friday, Saturday 2 Full Days

6. 2. Outlines

7. ◆This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales, ◆this course will set the foundation to create your strategy and start the implementation. ◆Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth. ◆This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study. Social Media Management & Analytics

8. Outlines Introduction to Social Media:  Social Media Statistics  Social Media Defined, Social Media Types.  Social Media Trends Social Media Analytics: • Social media monitoring process • Role of SM Monitoring in your plan • Gathering Insights, Social Media Monitoring & Reporting • SM Monitoring tools • Facebook page insights • Twitter analytics

9. Outlines Social Media Listening: • Social Media listening tools • Brand Reputation Management. • Satisfying Customers' needs. • Secure your brand • Workshop Real-time Marketing tactics News jacking tactics and how to avoid using it in a silly way Crisis Management for Social Media: • Crisis Assessment • How to monitor your crisis • Responding to a Crisis • Set your crisis plan in the most effective way with different scenarios • Case Studies • Workshop

10. Outlines Social Media Management:  Characters you will meet on social media  Facebook posting tips  Facebook engagement tactics  Twitter engaging tactics  Twitter Insights  Instagram Management tips  Pinterest management tips and best practices  Case studies  Snapchat marketing tactics  Social Media Management tools

11. Outlines Social Media Plans & Strategy: Building Digital Strategies o Analyze Your current social media situation o Set Your Social Media Objectives. o Build Social Media Strategy. o Start your Social Media Actions. o Social Media Strategy & Planning Control

12. ◆Companies and Brands worldwide are moving away from traditional, normal direct messaging to becoming engaged with their customers’ daily life and being part of their daily routine. ◆This course will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, LinkedIn, and Instagram! On the other hand you will gain the tips and tricks behind creating the most efficient content strategy and building your content calendar across the Social Network. Content Creation Techniques for Social Media

13. Outlines Content Marketing Landscape: • Defining and understanding the importance of Content marketing • Benefits of Content Marketing • Types of Content Marketing • Content Marketing Factors on Your Customers Online buyer persona • Different between “Segment – targeting – buyer personas” • Create your online buyer personas • Tools will help us to create our buyer personas

14. Outlines Social Media Trends and updates • Importance of keep update with the social media trends and updates for brands. • How to engage with trends and updates • Tools to help us find digital & social trends and updates • Analyze hashtags and keywords Content Creation process: • Writing tips • Design impact and tools. • Curating content • Copyright for social network & Website content • Copy editing tips • Work on a video editing tools to make your own video

15. Outlines Create the most efficient Content Strategy: Brainstorming ideas Choosing the most efficient Content types to be relevant with your brand message Crafting your plan and editorial calendar Tracking Your Content & Collect Feedback: Discover the importance of following up on all content posted to social media sites to ensure that it posts the way you want it to. Brand Storytelling and Branded Content: • Content marketing starts with a great story • Brand storytelling – the role of branding and the concept of storytelling • Storytelling characters

16. ◆SEO stands for Search Engine Optimization Track which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. ◆This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools. SEO Fundamentals

17. Outlines Overview of Search Engine Optimization: • What is search engine optimization (SEO)? • Reading a search engine results page. • How SEO affects your business. • How Search Engines Work? Technical SEO: • How to choose a domain name • Understand Top-Level Domains • Understand Website architecture • Web design Tips • HTML Code and Search Engine

18. Outlines • Google Ranking Factors • SEO Success Factors 2018 • What’s change in 2018 • Google Updates Keywords: The Foundation of SEO. • Why you need a keyword research plan • How to research keywords. • Tools to help you analyze keywords. • Understanding keyword attributes. • Ongoing keyword evaluation.

19. Outlines Content Optimization: How Search Engines and People View Web Pages. • Understanding content optimization. • Optimizing for site structure. • Recognizing different types of content. • Optimizing non-text components of a web page. • Analyzing content quality. • Defining your audience, topics, angle, and style. • Getting ideas for content.

20. Outlines Link-Earning Strategies: • Understanding the importance of links. • Building internal links. • Earning external links. • Finding link-Earning opportunities. • Executing a link-Earning strategy. Measuring SEO Effectiveness: • Measuring SEO performance. • Analyzing keywords. • Analyzing links. • SEO Tools SEO Plan Process

21. ◆Getting Started with Google Analytics and be able to get actionable insights from it. ◆You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them. ◆Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. Google Analytics

22. Outlines •Creating a Google Analytics account •Installing tracking tags •Reading the dashboard, graphs, and data tables •Setting up report filters •Looking at audience demographics and interests •Tracking engagement with behavior reports •Exploring traffic with acquisition reports •Viewing shared content and referrals with social reports •Tracking events •Reporting

23. ◆You will learn how the Facebook and Instagram advertising industry works From A-Z, all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. ◆We'll dive into your business model and figure out what are the right moves for you. ◆Will discuss advertising over all Facebook and Instagram and the main objectives campaigns with project and practical implementation. ◆Will work on Facebook and Instagram and Tips & Tricks with real campaign on Facebook and Instagram with coaching. Facebook & Instagram Advertising

24. Outlines Social Media Advertising Landscape: • Social Media Advertising Definition, • Social Media Advertising Trends Pre campaign process: • Facebook audience insights • Competitor analysis tools • Online customer journey • Creative hub

25. Outlines Facebook Advertising: Facebook ads types Campaign setup Running ads: Setup & Creation Targeting: - Geographic Targeting - Demographic Targeting - Behavioral Targeting - Interests Targeting Budget / Bidding “custom audiences” ads Tips & Tricks • Case studies • 3 workshops • Instagram Advertising from business account • Campaign planning process

26. Outlines Outcome: • Facebook advertising methods. • Optimizing the Performance of Your Ads. Choosing the right advertising partner for YOUR business. • Making a real campaign in the training with coaching from the trainer. • Certificate of completion from Integrated Marketing Foundation.

27. 1- Theoretical part: ◆Using the PowerPoint presentation, Videos, Readymade examples from real campaigns and search engine results to be used as case studies: • Intro to websites, Landing pages and search engines from the SEM point of view • SEM definition & importance • SEM usage & objectives & benefits • SEM advantage and disadvantage • SEM strategies & Terminology • Kinds of Search Engine Marketing "Types of Campaigns" --- Search, Display, Videos • How Search Engine Marketing can Gain Your Business • What is Google AdWords Google Adwords

28. Outlines • How it works • Benefits of Adwords • How to use Adwords • Ad group • Campaigns implementation " Search, Display, Videos" • Quality Ads • Ad Extensions • Campaign Creation • Campaign's enhancement • Reporting

29. Outlines 2- Practical part: • How Adwords work • What to track based on your goals (branding/website traffic/conversions) • Campaigns structure "Search - Display - Video" • How costs and budgets are calculated • Understanding ad position and ad rank • Different targeting methods available • Account Organization • Account management • Setting up a new account • Setting up a campaign with basic and advanced settings

30. Outlines 2- Practical part: • Campaigns, ad groups and ads status • Keyword matching options and status • Negative keywords • Using the keyword planner • Using display planner • Quality Score • Different ad formats available • Different ad extensions available • Campaigns enhancements "Modifications options and tools"

31. Outlines 3- Google Certificate: • Announcement for the whole exams with getting closer with the fundamentals & Videos Only. • Fundamentals examination curriculums

32. 1- Twitter Marketing Landscape: Twitter statistics How to create an organic following and increase followers Using Twitter to watch what your competitors are doing Tips on finding the right people to engage with and where they are 2- Twitter Advertising Creation & Optimizing Types of twitter advertising options Setting Up Your Twitter Advertising Campaign Campaign Optimization Campaign Reporting Twitter & LinkedIn Advertising

33. Outlines LinkedIn For Business Foundation: • Introduction • Terminologies • Types of Advertising • Setting Your Business Account Sponsored Updated Ads: • Features of Sponsor updates • Creating sponsor updates campaign • Measurement and improvement

34. Outlines Text Ads: • Text Ads Features. • Targeting text ads • Setting Strategy Inmail ads: - InMail campaign setup How to set your LinkedIn profile in a professional way. How to get the most benefits from LinkedIn platform Tools Tips & Tricks Case Studies

35. Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity Planning and developing a digital strategy Foundation: • Resources at your disposal to help you plan • Situation, market, competitor positioning analysis • Setting objectives, KPI’s and feedback to refine the marketing mix SEO Strategy • Set your strategy for a year • SEO tools for each phase • Workshop Digital Brand Strategy

36. Outlines The consumer and consumer behavior • Understanding your audience, segmentation and targeting • Understand the customer journey and customer experience on and offline • How digital has changed consumer behavior, consumer insight, targeting and tracking Social Media Management plan • Set your social media strategy across social network • Workshop Media planning and media buying • How to set your budget • Budget distribution across digital channels • Media planning Vs Media buying • Media plan template • Workshop

37. Outlines Set your Digital Marketing Plan • SOSTAC Planning model • Digital Media Marketing tactics • Digitizing your Offline Activities tactics • Ad pricing and budgeting for clients • Monthly report • A/B Testing campaign • KPIs • Project

38. 3. Values

39. ◆1) We will add a new topic which will be: Content Creation Techniques for Social Network ◆2) In Online Ads Programs they will work on a real paid campaign by themselves. ◆3) We will make a website to practice on the SEO track. ◆4) They will Work on a SM listening paid tool. ◆5) We will invite some of imfnd Agency clients to give the class a real brief. ◆6) We will have by the end of the Diploma Panel discussion with Market leaders in an open discussion session to share the experience. Additional values:

40. 4. Policies

41. Attendance Policy

42. “ The purpose of this policy is to identify responsibilities associated with attendance for imfnd Educational programs. This Attendance Policy has been developed as part of imfnd’s commitment to provide a supportive learning environment which enables all trainees who have chosen to study with imfnd to achieve their full potential.

43. ◆ 1- Attending By registering for a learning and development yourself, you are making an important commitment to your professional development.so here are some tips will help you to achieve your Goal: - For the purposes of this policy attendance is defined as participating in a program as designed, including arriving on time, staying for the entire session, and attending all sessions of multi‐session programs. Late arrival at, and early departure from sessions is disruptive, unprofessional and unfair to other trainees and facilitators. - Records of attendance are taken for each day of training, including arrival and departure times. - Statements of attendance will only be awarded to participants who complete at least 85% of all sessions.

44. ◆2- Absence and Certificate A class attendance problem occurs if any of the following conditions exist in regard to a class member’s attendance to training classes. - The trainee has to notify absences to the team before the session as our team is so keen and welcome all the time to help and support you to share with you the best available solution. - Statements of attendance will only be awarded to participants who complete at least 85% of all sessions. - The trainee who has an urgent situation for a long period as an exception the team can only postpone one track except SEO – Facebook & Instagram Advertising training as both effect on the digital marketing diploma. ◆3- Recap Your absence is your responsibility if we have an available seat to recap the session we will notify you.

45. ◆4- Project Certificate Project certificate given for only trainees who committed to the deadline. ◆5- Interview Before you start your training program with us we need to know how much this program fits you. Also what’s your expectations from this track just help you achieve your objective. ◆6- Follow up If a class problem exists regarding a trainee, the team will promptly contact the trainee to discuss the problem. In that meeting, the team will decide what actions to take regarding the trainee’s future participation in the class.

46. ◆ 7- Payment Payment policy of Digital Marketing Diploma: feel free to pay in advance and installment also, in case you choose the installment method you will pay before you start your training program, then the second payment will be after one month maximum. If trainee didn’t commit so our finical team will have the authority to take the decision to forbid you from attending the sessions till the trainee pay or the finance will apply the refund policy and you won’t be able to continue programs.

47. Refund Policy

48. ◆Attendees who request to cancel their confirmation before 3 days from the first session of the first course in digital marketing diploma will pay 15% from total fees of digital marketing diploma. ◆After the beginning of digital marketing diploma course, if he/she attend one training will pay total fees of training + pay 10% from total fees of digital marketing diploma. If he/she attend 2 training will pay total fees of training + pay 10% from total fees of digital marketing diploma. If he/she attend 3 training will pay total fees of training + pay 10% from total fees of digital marketing diploma. If he/she attend 4 training will pay total fees of training + pay 10% from total fees of digital marketing diploma.

49. ◆If he/she attend more than 4 training will pay total fees of training + pay 10% from total fees of digital marketing diploma and not be refund. ◆Attendees who pay in cash receive the refund in cash. Attendees who pay in Vodafone cash receive the refund as we received after discount 2% "Vodafone cash management

50. Duration of Digital Marketing Diploma Diploma Fees Digital Marketing Diploma “7 Topic” 3 Months April - August Social Media Management & Analytics Content Creation SEO Fundamentals & Google Analytics Facebook & Instagram Advertising Google AdWords Twitter & LinkedIn Digital Brand Strategy (8500 EGP) - In advance 7600 EGP - As installment 4250 in advance + 4250 after one month.

51. Fees of Every Training Diploma Fees Social Media Management & Analytics Content Creation SEO Fundamentals & Google Analytics Facebook & Instagram Advertising Google AdWords Twitter & LinkedIn Digital Brand Strategy 2500 2000 1700 2200 2200 1500 2500

52. Contact us Visit us 28 Al Sheikh Mohammed Al Nadi, from Mostafa El- Nahaas, Nasr City, Cairo, Egypt. Call us Phone: 022671310 Mobile: 01227076587 Mobile: 01010032518 Mobile: 01007426916 Email hello@imfnd.com / imfnd

53. Thanks! Any questions? You can find us at Hello@imfnd.com