Why Marketers Should Think Like Movie Producers

1. Why Marketers
Should Think
Like Movie Producers

2. Stories are
the heart of our work.

3. How do we become
better storytellers?

4. Three Act Structure

5. Build better characters

6. Know your medium

7. How can we better
understand the business
of storytelling?

8. What do audiences want?
• Access
• Information
• Entertainment

9. Think Episodic.
Plan your campaign,
not your video.

10. Episodic:
A story told over a
period of time.

11. Why is episodic effective?
1. More time with your audience
2. Create an event around it
3. Respond to the conversation

12. Basil Shadid
Senior Video Producer
basil@rationalagency.com