Verizon Wireless 4G Spotlight Video Case Study

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HIJACKING EYEBALLS
• using online video to get the attention your
product deserves

• (I totally know this slide is ass, it needs to be written. Just trying to et the thought
down at this point)

OK WE HAVE A PLAN
• but how do you keep from being repetitive?

Package the same poison differently
for different people.

Know your audience.

A screen is a screen
• + Movie on plane
• + Friend’s kid video on phone
• + Commercials in taxi cabs
• + Daily show clips on laptop

How Did We do it?
The staggered production approach

How did we do it?

•Quick type stuff
•Then more animation

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting
•More advanced acting

How did we do it?

•Quick type stuff
•Then more animation
•Simple acting
•More advanced acting
•Advanced post production

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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Verizon Wireless 4G Spotlight Video Case Study

2. HIJACKING EYEBALLS • using online video to get the attention your product deserves • (I totally know this slide is ass, it needs to be written. Just trying to et the thought down at this point)

5. OK WE HAVE A PLAN • but how do you keep from being repetitive?

6. Package the same poison differently for different people. Know your audience.

7. A screen is a screen • + Movie on plane • + Friend’s kid video on phone • + Commercials in taxi cabs • + Daily show clips on laptop

8. If it’s entertaining, it’s right.

9. How did we do it in 8 months?

10. How Did We do it? The staggered production approach

11. How did we do it? •Quick type stuff

12. How did we do it? •Quick type stuff •Then more animation

13. How did we do it? •Quick type stuff •Then more animation •Simple acting

14. How did we do it? •Quick type stuff •Then more animation •Simple acting •More advanced acting

15. How did we do it? •Quick type stuff •Then more animation •Simple acting •More advanced acting •Advanced post production

16. Questions?

Verizon Wireless 4G Spotlight Video Case Study

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