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The Dockers Khaki Pant Revival: It's Entirely Digitial
1.
2.
REPOSITIONING AN ICON
2
3.
A Brand History
4.
5.
6.
Chapter 4 begins...
7.
All about KHAKIS
8.
Our Vision
9.
A clear PURPOSE
10.
Our purpose
11.
Focus on the consumer
12.
Our Consumer
13.
Engage through Digital
14.
Our platform
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Recognized as the #1
Men’s Style Brand and Best Collaboration of 2011
25.
Chapter 4 Continues
26.
Man of action
27.
Our real man of action: bear
grylls
28.
29.
Digital,)PR,)Events) Emphasize in
Digital &)more)
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