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From Monologue to Dialogue
ROIReturn on Ignorance
What is brand?
Brand
What we say and do
Experience
What people feel and share
ExperienceDivide
Relentlessly Relevant Brands are the
Brands that matter most in people’s lives.
- Prophet.com, Brand Relevance Index
Experiences is everything.
Experience is the new brand.
THE FUTURE OF MARKETING IS EXPERIENCE DESIGN
What is X?
X=Creating such memorable moments for your customers through
every encounter they have with your brand – all da...
Is it true mobile search has overtaken desktop search?
90%of smartphone users are not absolutely
certain of the specific brand they want
to buy when they begin looking for
infor...
73%say getting useful information from a
business is the most important attribute
when selecting a brand.
Smartphone users will immediately switch to
another site or app if it doesn’t satisfy their needs
(your site is too slow).
Remember when you
were told to stop
daydreaming and how it
made you feel?
Please don’t stop.
We need dreamers
(and doers) ...
CTIONS
EACTIONS
RANSACTIONS
There is no box.
Brian Solis
bsolis@prophet.com
Altimeter Group, a Prophet Company
briansolis.com
@briansolis
Linkedin.com/influencer/brian...
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
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Keynote: The Future of Brand is Experience

Keynote: The Future of Brand is Experience

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Keynote: The Future of Brand is Experience

  1. 1. From Monologue to Dialogue
  2. 2. ROIReturn on Ignorance
  3. 3. What is brand?
  4. 4. Brand What we say and do Experience What people feel and share ExperienceDivide
  5. 5. Relentlessly Relevant Brands are the Brands that matter most in people’s lives. - Prophet.com, Brand Relevance Index
  6. 6. Experiences is everything. Experience is the new brand. THE FUTURE OF MARKETING IS EXPERIENCE DESIGN
  7. 7. What is X? X=Creating such memorable moments for your customers through every encounter they have with your brand – all day, every day
  8. 8. Is it true mobile search has overtaken desktop search?
  9. 9. 90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.
  10. 10. 73%say getting useful information from a business is the most important attribute when selecting a brand.
  11. 11. Smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (your site is too slow).
  12. 12. Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop. We need dreamers (and doers) now more than ever. #dontquityourdaydream
  13. 13. CTIONS EACTIONS RANSACTIONS
  14. 14. There is no box.
  15. 15. Brian Solis bsolis@prophet.com Altimeter Group, a Prophet Company briansolis.com @briansolis Linkedin.com/influencer/briansolis Facebook.com/thebriansolis

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