Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Driving Digital Innovation
From Within
Tina Wung
Director, Digital Strategy
Anheuser-Busch InBev
@tina_wung
#SFsummit
In 2013, we set our digital vision.
#1
THE BEST
CPG
COMPANY
IN DIGITAL.
#SFsummit
We did it by building the right infrastructure.
DEDICATED DIGITAL STRATEGY, INNOVATION & EXECUTION TEAMS
SUPPORT...
#SFsummit
We made innovation test-and-learn our mindset.
70/20/10
#SFsummit
We’ve innovated in emerging media platforms…
#SFsummit
…in new commerce channels…
#SFsummit
…in content co-creation…
#SFsummit
…in connected home, and more.
powered by
#SFsummit
We’ve challenged our partners and network to innovate with us.
#SFsummit
In conclusion:
Set a vision.
Build the right infrastructure.
Mandate an innovation mindset.
Test and learn.
Chal...
Questions?
Nächste SlideShare
Wird geladen in …5
×

Integrating Digital Innovation into Marketing DNA

Integrating Digital Innovation into Marketing DNA

  • Als Erste(r) kommentieren

Integrating Digital Innovation into Marketing DNA

  1. 1. Driving Digital Innovation From Within Tina Wung Director, Digital Strategy Anheuser-Busch InBev @tina_wung
  2. 2. #SFsummit In 2013, we set our digital vision. #1 THE BEST CPG COMPANY IN DIGITAL.
  3. 3. #SFsummit We did it by building the right infrastructure. DEDICATED DIGITAL STRATEGY, INNOVATION & EXECUTION TEAMS SUPPORTING MARKETING, TRADE, AND INTERNAL TECHNOLOGY
  4. 4. #SFsummit We made innovation test-and-learn our mindset. 70/20/10
  5. 5. #SFsummit We’ve innovated in emerging media platforms…
  6. 6. #SFsummit …in new commerce channels…
  7. 7. #SFsummit …in content co-creation…
  8. 8. #SFsummit …in connected home, and more. powered by
  9. 9. #SFsummit We’ve challenged our partners and network to innovate with us.
  10. 10. #SFsummit In conclusion: Set a vision. Build the right infrastructure. Mandate an innovation mindset. Test and learn. Challenge your team. Let go.
  11. 11. Questions?

×