In 2013, Anheuser-Busch InBev set a vision to become the best consumer packaged goods company in digital. To achieve this, they built dedicated digital teams to support marketing, trade, and technology. They adopted a test-and-learn mindset of 70% established ideas, 20% experimental ideas, and 10% innovative ideas. Through this approach, they have successfully innovated in emerging media platforms, new commerce channels, content co-creation, and the connected home by challenging partners to innovate with them.