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iMinds 
Research in Residence – Infosession 
November 6, 2014
Program overview 
1.00 - 1.30 p.m. Researchers in Residence 
iMinds – Hans De Canck & Sven De Cleyn 
1.30 - 2.00 p.m. Start-up testimonial 
Ontoforce - Hans Constandt 
2.00 - 2.30 p.m. Baekeland – Innovation mandates 
IWT - Els Trouwé 
2.30 - 3.00 p.m. Presentation by a researcher/employee 
AGFA Healthcare/iMinds - Jeroen Cant 
3.00 - 3.30 p.m. Break 
3.30 - 4.00 p.m. MSCA - Marie Sklodowska-Curie Action 
EU - Przemyslaw Jankowski 
4.00 - 5.00 p.m. MSCA and IWT personal mandates: a testimony 
Siemens Industry Software NV - Stijn Donders 
5.00 - 6.00 p.m. Networking session
iMINDS OVERVIEW
iMinds Mission 
How to make digital technologies 
a driver for economic and social growth 
in Flanders?
iMinds’ vision 
Employment Urbanization 
Ageing 
Society 
Globalization Public health Environment 
Internet 
of Things 
Big Data 
Cloud 
Security 
High Tech 
Visualization 
Connectivity 
& Sensor 
systems 
Social 
& context 
based IT 
Societal challenges 
Markets 
Technologies
50 MIO 380+ 1100+ 
1000+ 850+ 70+
iMinds Research is truly an 
INTERNATIONAL RESEARCH COMMUNITY 
iMinds is truly an 
INTERNATIONAL RESEARCH COMMUNITY 
Austria 
50+ nationalities 
Canada 
USA 
Netherlands 
Netherlands 
France 
Germany 
Turkey 
Greece 
Italy 
China 
Russia 
Sri Lanka 
United Kingdom 
Spain 
Japan 
Germany 
Colombia 
Colombia 
Ecuador 
Serbia 
India 
Romania 
Iran 
United Kingdom 
Brazil 
Vietnam 
Palestine 
Pakistan 
Croatia 
Bulgaria 
Sweden 
Poland 
Mexico 
Israel 
Hungary 
Egypt 
Switzerland 
Belarus 
Slovakia 
Portugal 
Algeria 
Czech Republic 
Argentina 
Tunisia 
, 
Syrian Arab Republic 
Malaysia 
Singapore 
Congo 
Hong Kong 
Myanmar 
Ethiopia 
Finland 
Macedonia 
Latvia 
Lithuania 
Grenada 
Côte d'Ivoire 
2012 
Belgium 
France 
Italy 
Ecuador 
Pakistan 
Sweden 
Mexico 
Switzerland 
Belarus 
Austria 
Slovakia 
Algeria 
Argentina 
Syria 
Russia 
Malaysia 
Congo 
Lithuania 
Grenada 
Côte d'Ivoire
iMinds over the last decade 
50,000,000 
45,000,000 
40,000,000 
35,000,000 
30,000,000 
25,000,000 
20,000,000 
15,000,000 
10,000,000 
5,000,000 
0 
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
Revenue 
Evolution
iMinds’ open innovation framework 
From Ideation, Validation to Prototyping and Delivery 
OPEN 
COLLABORATION 
(e.g. ICON Program) 
INNOVATION 
ECOSYSTEM 
METHDOLOGY 
& 
ENVIRONMENT 
Spaces 
BUSINESS INNOVATION 
Living Labs & Prototyping 
SOLUTION 
DELIVERY 
ACADEMIA 
EU 
PARTNERS 
MULTINATIONAL 
CORPORATIONS 
SMEs 
& 
NON-PROFIT 
Reference 
Solution Tools 
Coaching 
Delivered 
Solution 
INDEPENDENT 
ENTREPRENEURS Cooperative 
models 
TT to existing companies 
Creating new companies
Digital Research is iMinds’ core 
iMinds’ 
foundations 
Strategic 
Research 
Applied 
Research 
• 900+ researchers @ 5 universities 
• Human Capital: 50+ nationalities 
• collaboration: identical univ. frame agreements 
• 50M€ turnover, 25M€ dotation (flat since 2009) 
• leadership with unique industry & academic track record 
• Generate knowledge & technologies → 1000 papers / year 
• Research excellence in international context 
 Cloud security, Internet of Things, Visualization, Big Data 
 Member EU advisory commission CAF & EIT KIC ICT 
 5 European Research Grants (ERC) 
 Hosting HQ of ENoLL (European network of Living Labs) 
• Joint technology creation with key Flemish companies 
• Strengthen local industry through collaborative projects 
• Create clusters of digital innovation 
 Media, Healthcare, Manufacturing, Smart Cities, Energy 
 Multi-disciplinary, e.g. 80 researchers in 4 Academic hospitals 
 iMinds Media (MiX) & iMinds Health 
• Special programs for Start-ups & SME’s
New Strategic Programs 
Topic 
Investment ≈10M€ 
Teams Co-located 
Industry Advisory board 
Researchers ≈18 FTE ≈13 FTE
Strategic Programs Principles 
Moonshots/Grand 
research 
challenges 
Builders, multi-disciplinary 
geeks 
Judged by 
results, not 
compliance 
Prototypes rather 
than reports 
Co-location, open 
office/lab
ICON collaborative research 
Ingredients of success 
 Market-driven → joint projects with 
the Industry 
 Result-oriented → Proof of Concept 
demonstrations 
 Lower the barriers for SME’s & non-profit 
→ red tape covered by iMinds 
or larger company 
 Value chain (B2B2C) covered by 
project consortium 
 IP Value creation model 
Many roads to valorization 
Demonstrate credibility to customers 
and generate business impact 
Launch new 
product or improve 
current products 
Launch new 
spin-off 
or joint-venture
iMinds Media innovation centre = MiX 
• Launch April 22, 2012 
• ‘Lichte structuur’ within iMinds with IWT project funds 
• Goal: stimulate digital innovation in the Media sector 
Activities 
• 22 submitted & 13 approved ICON-Mix projects 
• € 14.200.000 project budget € 9.400.000 funding 
• 43 industry companies 
• 60% media companies 40% technology companies
iMinds Health Innovation Centre 
• Launch February 6, 2014 
• Goal: stimulate digital innovation in the Health sector 
• Innovation & Care 
Programma Thema’s (Action Lines) 
Integrated health systems & process support 
Decision support & big data analytics 
Citizen Health Empowerment 
Multi-disciplinair dossier (EHR)
iMinds’ open innovation framework 
From Ideation, Validation to Prototyping and Delivery 
OPEN 
COLLABORATION 
(e.g. ICON Program) 
INNOVATION 
ECOSYSTEM 
METHDOLOGY 
& 
ENVIRONMENT 
Spaces 
BUSINESS INNOVATION 
Living Labs & Prototyping 
SOLUTION 
DELIVERY 
ACADEMIA 
EU 
PARTNERS 
MULTINATIONAL 
CORPORATIONS 
SMEs 
& 
NON-PROFIT 
Reference 
Solution Tools 
Coaching 
Delivered 
Solution 
INDEPENDENT 
ENTREPRENEURS Cooperative 
models 
TT to existing companies 
Creating new companies
Start-ups & SME support 
INCUBATION
iMinds programs supporting SME’s 
iMinds 
Program 
Description EU 
leverage 
# Flemish SME’s 
(2012-2014) 
Results 
Incubation Found a new company, 
spin-off or joint venture 
EIT KIC ICT 
53 
Already 40% got 
follow-up financing 
(≥ 500k €) 
Living Labs Support SME’s with 
New Product Introduction 
FI-WARE 
ENoLL 28 
50% launches a 
new product 
Go Global Support SME’s 
expanding geographically 
EIT KIC ICT 
EBN 16 
60% opens a new 
office in the region
Incubation 
iMinds start-up portfolio overview 
2006 2007 2008 2009 2010 2011 2012 2013 2014 Grand Total 
Exit 2 1 3 
Normal 1* 1 1 1 1 8 10 18 22 63 
Stopped or 
1* 3 1 1 4 2 1 12 
Inactive 
Grand Total 2* 1 4 4 2 12 13 18 22 78 
Survival rate 50% 100% 25% 75% 50% 67% 85% 95% 100% 84% 
* 2 companies created in 2006, 1 active to date and 1 stopped 
• Portfolio statistics 
• > 10 Mio € turnover 
• > 200 FTE’s 
• Looking for > 15 Mio € follow-up financing
iMinds Incubation: 
The 5 key success factors 
1. Early seed financing & Business coaching 
2. International mindset : Born Global companies 
3. Matching entrepreneurs & technologists 
4. Agile process – fast & flexible 
5. Clusters of innovation – local ecosystems
1. Seed financing & business coaching 
 Mature ICT-related idea 
 Technological Proof-of-Concept (PoC) 
 Focus on business (plan) development 
 Training and coaching 
 Entrepreneur-in-Residence (EiR) 
 6-18 months, max. €50K (+ €50K SOFI) 
iStart 
 3 regular, 1 light 
 Faster decision making 
 Enhanced evaluation 
process, intake pitch with 
external experts
2. Internationalisation program – Go Global 
USA 
SF, NY, Boston 
ASIA 
ASEAN region 
12 supported 
companies 
• SF: MyGuest, Octopin, Serverscheck, 
Graphine, Co-Scale, Yambla 
• NY: Eyesee, Bubobox, Cubigo, Darwin 
Analytics 
• Boston: Ontoforce, Posios 
4 supported companies 
• Adhese, Comsof, Bubobox, CourierIQ 
8 seats in Singapore office 
• B.U.T, Vivaldi, Escaux, Posios 
2 successfull SMU interns 
• Posios, Bubobox 
4 selected for H1 2014 
• Neoscores (NY), Social Express (NY), 
OpenTelly (SF), Playpass (SF) 
4 selected for H1 2014 
• Tinkertouch, Eyesee, Smart Checkups, Network 
mining 
14 SMU students introduced 
2014 2013 
EU 
EIT ICT Labs 
IDE Booth at 
• Le Web 2013
3. Matching entrepreneurs & technologists 
iStart projects (2011-2014) 
2011 2012 2013 2014 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Matched with research 0 5 13 19 
External entrepreneurs 6 8 15 24 
Research origin 3 9 12 19 
- 30% originates from (our) research activities; iMinds adds business coaching & financing 
- 70% originates from external entrepreneurs; iMinds adds technical knowhow & financing 
“Our unique flipped knowledge transfer approach”
140 
120 
100 
80 
60 
40 
20 
0 
2007 2008 2009 2010 2011 2012 2013 2014 
# Selected iStart projects 
# Intakes (2nd round) 
# Submissions 
4. Fast & Flexible Process 
Evolution iStart submissions per year 
- 4 calls per year 
- decision time < 1 month
What if… we would even better 
combine the power of companies and 
researchers?
Program overview 
1.00 - 1.30 p.m. Researchers in Residence 
iMinds – Hans De Canck & Sven De Cleyn 
1.30 - 2.00 p.m. Start-up testimonial 
Ontoforce - Hans Constandt 
2.00 - 2.30 p.m. Baekeland – Innovation mandates 
IWT - Els Trouwé 
2.30 - 3.00 p.m. Presentation by a researcher/employee 
AGFA Healthcare/iMinds - Jeroen Cant 
3.00 - 3.30 p.m. Break 
3.30 - 4.00 p.m. MSCA - Marie Sklodowska-Curie Action 
EU - Przemyslaw Jankowski 
4.00 - 5.00 p.m. MSCA and IWT personal mandates: a testimony 
Siemens Industry Software NV - Stijn Donders 
5.00 - 6.00 p.m. Networking session
Researchers in Residence Infosession

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Researchers in Residence Infosession

  • 1. iMinds Research in Residence – Infosession November 6, 2014
  • 2. Program overview 1.00 - 1.30 p.m. Researchers in Residence iMinds – Hans De Canck & Sven De Cleyn 1.30 - 2.00 p.m. Start-up testimonial Ontoforce - Hans Constandt 2.00 - 2.30 p.m. Baekeland – Innovation mandates IWT - Els Trouwé 2.30 - 3.00 p.m. Presentation by a researcher/employee AGFA Healthcare/iMinds - Jeroen Cant 3.00 - 3.30 p.m. Break 3.30 - 4.00 p.m. MSCA - Marie Sklodowska-Curie Action EU - Przemyslaw Jankowski 4.00 - 5.00 p.m. MSCA and IWT personal mandates: a testimony Siemens Industry Software NV - Stijn Donders 5.00 - 6.00 p.m. Networking session
  • 4. iMinds Mission How to make digital technologies a driver for economic and social growth in Flanders?
  • 5. iMinds’ vision Employment Urbanization Ageing Society Globalization Public health Environment Internet of Things Big Data Cloud Security High Tech Visualization Connectivity & Sensor systems Social & context based IT Societal challenges Markets Technologies
  • 6. 50 MIO 380+ 1100+ 1000+ 850+ 70+
  • 7. iMinds Research is truly an INTERNATIONAL RESEARCH COMMUNITY iMinds is truly an INTERNATIONAL RESEARCH COMMUNITY Austria 50+ nationalities Canada USA Netherlands Netherlands France Germany Turkey Greece Italy China Russia Sri Lanka United Kingdom Spain Japan Germany Colombia Colombia Ecuador Serbia India Romania Iran United Kingdom Brazil Vietnam Palestine Pakistan Croatia Bulgaria Sweden Poland Mexico Israel Hungary Egypt Switzerland Belarus Slovakia Portugal Algeria Czech Republic Argentina Tunisia , Syrian Arab Republic Malaysia Singapore Congo Hong Kong Myanmar Ethiopia Finland Macedonia Latvia Lithuania Grenada Côte d'Ivoire 2012 Belgium France Italy Ecuador Pakistan Sweden Mexico Switzerland Belarus Austria Slovakia Algeria Argentina Syria Russia Malaysia Congo Lithuania Grenada Côte d'Ivoire
  • 8. iMinds over the last decade 50,000,000 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Revenue Evolution
  • 9. iMinds’ open innovation framework From Ideation, Validation to Prototyping and Delivery OPEN COLLABORATION (e.g. ICON Program) INNOVATION ECOSYSTEM METHDOLOGY & ENVIRONMENT Spaces BUSINESS INNOVATION Living Labs & Prototyping SOLUTION DELIVERY ACADEMIA EU PARTNERS MULTINATIONAL CORPORATIONS SMEs & NON-PROFIT Reference Solution Tools Coaching Delivered Solution INDEPENDENT ENTREPRENEURS Cooperative models TT to existing companies Creating new companies
  • 10. Digital Research is iMinds’ core iMinds’ foundations Strategic Research Applied Research • 900+ researchers @ 5 universities • Human Capital: 50+ nationalities • collaboration: identical univ. frame agreements • 50M€ turnover, 25M€ dotation (flat since 2009) • leadership with unique industry & academic track record • Generate knowledge & technologies → 1000 papers / year • Research excellence in international context  Cloud security, Internet of Things, Visualization, Big Data  Member EU advisory commission CAF & EIT KIC ICT  5 European Research Grants (ERC)  Hosting HQ of ENoLL (European network of Living Labs) • Joint technology creation with key Flemish companies • Strengthen local industry through collaborative projects • Create clusters of digital innovation  Media, Healthcare, Manufacturing, Smart Cities, Energy  Multi-disciplinary, e.g. 80 researchers in 4 Academic hospitals  iMinds Media (MiX) & iMinds Health • Special programs for Start-ups & SME’s
  • 11. New Strategic Programs Topic Investment ≈10M€ Teams Co-located Industry Advisory board Researchers ≈18 FTE ≈13 FTE
  • 12. Strategic Programs Principles Moonshots/Grand research challenges Builders, multi-disciplinary geeks Judged by results, not compliance Prototypes rather than reports Co-location, open office/lab
  • 13. ICON collaborative research Ingredients of success  Market-driven → joint projects with the Industry  Result-oriented → Proof of Concept demonstrations  Lower the barriers for SME’s & non-profit → red tape covered by iMinds or larger company  Value chain (B2B2C) covered by project consortium  IP Value creation model Many roads to valorization Demonstrate credibility to customers and generate business impact Launch new product or improve current products Launch new spin-off or joint-venture
  • 14. iMinds Media innovation centre = MiX • Launch April 22, 2012 • ‘Lichte structuur’ within iMinds with IWT project funds • Goal: stimulate digital innovation in the Media sector Activities • 22 submitted & 13 approved ICON-Mix projects • € 14.200.000 project budget € 9.400.000 funding • 43 industry companies • 60% media companies 40% technology companies
  • 15. iMinds Health Innovation Centre • Launch February 6, 2014 • Goal: stimulate digital innovation in the Health sector • Innovation & Care Programma Thema’s (Action Lines) Integrated health systems & process support Decision support & big data analytics Citizen Health Empowerment Multi-disciplinair dossier (EHR)
  • 16. iMinds’ open innovation framework From Ideation, Validation to Prototyping and Delivery OPEN COLLABORATION (e.g. ICON Program) INNOVATION ECOSYSTEM METHDOLOGY & ENVIRONMENT Spaces BUSINESS INNOVATION Living Labs & Prototyping SOLUTION DELIVERY ACADEMIA EU PARTNERS MULTINATIONAL CORPORATIONS SMEs & NON-PROFIT Reference Solution Tools Coaching Delivered Solution INDEPENDENT ENTREPRENEURS Cooperative models TT to existing companies Creating new companies
  • 17. Start-ups & SME support INCUBATION
  • 18. iMinds programs supporting SME’s iMinds Program Description EU leverage # Flemish SME’s (2012-2014) Results Incubation Found a new company, spin-off or joint venture EIT KIC ICT 53 Already 40% got follow-up financing (≥ 500k €) Living Labs Support SME’s with New Product Introduction FI-WARE ENoLL 28 50% launches a new product Go Global Support SME’s expanding geographically EIT KIC ICT EBN 16 60% opens a new office in the region
  • 19. Incubation iMinds start-up portfolio overview 2006 2007 2008 2009 2010 2011 2012 2013 2014 Grand Total Exit 2 1 3 Normal 1* 1 1 1 1 8 10 18 22 63 Stopped or 1* 3 1 1 4 2 1 12 Inactive Grand Total 2* 1 4 4 2 12 13 18 22 78 Survival rate 50% 100% 25% 75% 50% 67% 85% 95% 100% 84% * 2 companies created in 2006, 1 active to date and 1 stopped • Portfolio statistics • > 10 Mio € turnover • > 200 FTE’s • Looking for > 15 Mio € follow-up financing
  • 20. iMinds Incubation: The 5 key success factors 1. Early seed financing & Business coaching 2. International mindset : Born Global companies 3. Matching entrepreneurs & technologists 4. Agile process – fast & flexible 5. Clusters of innovation – local ecosystems
  • 21. 1. Seed financing & business coaching  Mature ICT-related idea  Technological Proof-of-Concept (PoC)  Focus on business (plan) development  Training and coaching  Entrepreneur-in-Residence (EiR)  6-18 months, max. €50K (+ €50K SOFI) iStart  3 regular, 1 light  Faster decision making  Enhanced evaluation process, intake pitch with external experts
  • 22. 2. Internationalisation program – Go Global USA SF, NY, Boston ASIA ASEAN region 12 supported companies • SF: MyGuest, Octopin, Serverscheck, Graphine, Co-Scale, Yambla • NY: Eyesee, Bubobox, Cubigo, Darwin Analytics • Boston: Ontoforce, Posios 4 supported companies • Adhese, Comsof, Bubobox, CourierIQ 8 seats in Singapore office • B.U.T, Vivaldi, Escaux, Posios 2 successfull SMU interns • Posios, Bubobox 4 selected for H1 2014 • Neoscores (NY), Social Express (NY), OpenTelly (SF), Playpass (SF) 4 selected for H1 2014 • Tinkertouch, Eyesee, Smart Checkups, Network mining 14 SMU students introduced 2014 2013 EU EIT ICT Labs IDE Booth at • Le Web 2013
  • 23. 3. Matching entrepreneurs & technologists iStart projects (2011-2014) 2011 2012 2013 2014 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Matched with research 0 5 13 19 External entrepreneurs 6 8 15 24 Research origin 3 9 12 19 - 30% originates from (our) research activities; iMinds adds business coaching & financing - 70% originates from external entrepreneurs; iMinds adds technical knowhow & financing “Our unique flipped knowledge transfer approach”
  • 24. 140 120 100 80 60 40 20 0 2007 2008 2009 2010 2011 2012 2013 2014 # Selected iStart projects # Intakes (2nd round) # Submissions 4. Fast & Flexible Process Evolution iStart submissions per year - 4 calls per year - decision time < 1 month
  • 25. What if… we would even better combine the power of companies and researchers?
  • 26. Program overview 1.00 - 1.30 p.m. Researchers in Residence iMinds – Hans De Canck & Sven De Cleyn 1.30 - 2.00 p.m. Start-up testimonial Ontoforce - Hans Constandt 2.00 - 2.30 p.m. Baekeland – Innovation mandates IWT - Els Trouwé 2.30 - 3.00 p.m. Presentation by a researcher/employee AGFA Healthcare/iMinds - Jeroen Cant 3.00 - 3.30 p.m. Break 3.30 - 4.00 p.m. MSCA - Marie Sklodowska-Curie Action EU - Przemyslaw Jankowski 4.00 - 5.00 p.m. MSCA and IWT personal mandates: a testimony Siemens Industry Software NV - Stijn Donders 5.00 - 6.00 p.m. Networking session

Editor's Notes

  1. As an international leading research center on Information & Telecommunication Technologies, iMinds want to contribute to the development of IT based knowledge economy in Flanders, and the EU at large.
  2. Past 10 years, our track record has build A research community of about 900 researchers With a clear scientific and economic & societal impact so far
  3. iMinds attracts people from all over the world , especially the last 5 years we see an increase in the internationalisation of our own research community. And this results in a significant brain gain for Flanders (is a brain engine for Flanders.) If we want to (do) / perform even better in the future, if we want to boost our technical and scientific excellence even more we have to keep attracting the best talents from all over the world.
  4. An end-to-end framework to valorize innovation based on open innovation Open Collaboration: To establish critical mass with a healthy mix of academic and industrial partners Methodology and environment: Cooperative iMinds has several instruments for cooperative research e.g., ICONs (Interdisciplinary Cooperative research, formerly called GBO projects). These are interdisciplinary cooperative projects between companies or non-profit organizations and iMinds research groups. Strategic partnerships, sometimes bi-lateral, with major industrial partners. Strategic partnerships with other strategic research centers, e.g., IMEC (semi- conductors), VIB (Biotech), VITO (environ- mental technology, energy) Spaces: Means for colocation, specifically for start-ups (iCubes) but also join labs with e.g., Alcatel-Lucent Tools: IT infrastructure, innovation methodology and, most importantly, business case modeling and analysis Coaching: Active coaching of, e.g, start-ups. E.g., our entrepreneurs in residence. Rapid prototyping: The spirit is “launch, listen, learn”. Or “fail fast, fail forward, fail better” We use an agile methodology with fast iterations based on our living labs: iLab.o and iLab.t iLab.o: User experience iLab.t: Technology After the prototyping, a the product has reached the stage where it is ready to be commercially launched Solution Delivery: Go-to-market stage Marketing and communication support Pre-seed funding (iVenture)
  5. Moonshoots: Research challenges with the potential to unlock a new market or improve by an order of magnitude. If it has a name, we do not do it.
  6. An end-to-end framework to valorize innovation based on open innovation Open Collaboration: To establish critical mass with a healthy mix of academic and industrial partners Methodology and environment: Cooperative iMinds has several instruments for cooperative research e.g., ICONs (Interdisciplinary Cooperative research, formerly called GBO projects). These are interdisciplinary cooperative projects between companies or non-profit organizations and iMinds research groups. Strategic partnerships, sometimes bi-lateral, with major industrial partners. Strategic partnerships with other strategic research centers, e.g., IMEC (semi- conductors), VIB (Biotech), VITO (environ- mental technology, energy) Spaces: Means for colocation, specifically for start-ups (iCubes) but also join labs with e.g., Alcatel-Lucent Tools: IT infrastructure, innovation methodology and, most importantly, business case modeling and analysis Coaching: Active coaching of, e.g, start-ups. E.g., our entrepreneurs in residence. Rapid prototyping: The spirit is “launch, listen, learn”. Or “fail fast, fail forward, fail better” We use an agile methodology with fast iterations based on our living labs: iLab.o and iLab.t iLab.o: User experience iLab.t: Technology After the prototyping, a the product has reached the stage where it is ready to be commercially launched Solution Delivery: Go-to-market stage Marketing and communication support Pre-seed funding (iVenture)