imc Research - Global Research Agency

An Introduction to our
Global Market Research Agency

Page # 1 - 7 March 2012 imc Research Confidential Imc Research – Research with Cause © 09 - 12 imc Corporation

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Overview

• Global market research agency with unique tools, products, data and perspectives on the
international marketplace.
• Founded in 1981.
Company • Extensive portfolio of ongoing research projects with myriad international brands and
organizations.
• We believe in the power of information to transform our businesses and our world.

• 171 full-time staff; 95% of which are the outside the US.
• Focus on world-class leaders, consultants, and market research scholars and practitioners.
Team • In house, we speak
English, Arabic, Hindi, Tamil, Tagalog, Russian, Ukrainian, Farsi, Spanish, Mandarin, Japanese, Korean
and Turkish.
• Values include excellence, collaboration, efficiency and pro-active service.

• Comprehensive research services in technology and telecommunications, consumer
goods, healthcare, media/ entertainment, philanthropy/not-for-profit, and services markets world-
Services wide.
• Research thought leadership, state-of-the-art research tools and products, training and execution.
• Information repositories and panels.
• Cultural awareness and trend analysis.
• Pure market, user and customer experience research, delivering research services to major global
players and innovative sectors.
Core • Deep quantitative and qualitative expertise.
• Rigorous scientific approaches and innovative data collection and analysis technologies.
Business • Research components and blended solutions.
• Focus on research resulting in positive change and transformed relationships between organizations
and their constituencies.

Successto edit Master title style
Click Factors: Why imc Research?
We execute efficiently and seamlessly,
with state-of-the art research
products/tools, research best practices,
We root all of our Flawless
Textfeld data repositories, panels, and sound
work in a deep methodologies/ processes.
understanding of Execution
global and emerging
market opportunities Global Data
and challenges.
Perspective Stories We illuminate the stories
data have to tell us, through
systematic synthesis of
available and to-be-
Research discovered measurement and
insight. You won't hear us
with say 'quant' or 'qual' as much
Cause as, 'what is the whole
Scientific International picture? ‘ or ‘what can we
uncover that we don’t
Rigor Panels understand’?
Our approaches are
always rigorously Data
scientific and we seek
statistical
Repositories
Our international panels of
relevance, measuremen consumers and professionals
t , and prediction at all provide unparalleled insight into
times. emerging markets and
We have a vast array of international data for
comparison and benchmarking. This allows us to opportunities.
connect the dots and identify gaps and
opportunities in the marketplace.

Success edit Master title Experts
Click to Factors: Research style

imc Research was founded with the vision of producing innovative and cutting-edge market research models to enable
researchers to deploy understanding to our clients. To realize this vision, we are developing research products as
evolutionary building blocks, starting with affordable data collection and analysis tools.

• World-class consultants and scholars.
• Virtual organization of full-time employees Versatile
and a network of free agents and Research
freelance researchers. Components
• Quantitative and qualitative balance
• Academic/scientific and commercial
perspectives.
• Global presence and deep ties into multi-
national organizations. Research Tools
• Industry and practice champions Experts and
• Deep collaboration within the Process
organization, and with clients.

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7 March 2012 imc Research Confidential
imc Research Confidential Imc Research – Research with Cause
Imc Research – Research with Cause © 09 - 12 imc Corporation

Success edit Master title style
Click to Factors: Versatile Research Components

• Advertisement Concepts
• Advertising Tracking
• Audience Research
• Awareness, Attitude and Usage
• Brand Equity
• Brand Positioning
• Brand Tracking
• Business-to-business Research
• Competitive Analysis Experts
• Customer Satisfaction
• New Product/Service Innovation
• Packaging, Design and Name Testing
• Pricing
• Product Feature Evaluation Versatile Tools
• Segmentation Research and
• Software User Interface Testing/ Components Process
Usability/User Experience
• Web Analytics and SEO

Also, custom and hybrid research design.

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Success edit Master and Process
Click to Factors: Toolstitle style

• Real-time and longitudinal data
collection.
• Traditional (face to face, phone) and
emerging (e.g. Web, devices and
social media) methods. Research
• Focus on cost and time efficiency; Experts
global operations for maximum
efficiency.
• Data repositories (sector, country
and project/product specific)
• Systematic technological Tools Versatile
approaches. and Research
• Robust technical infrastructure Process Components
• Highly collaborative processes and
state-of-the art collaboration tools.

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Global/Regional Teams & Coverage Capabilities
+ 171 Full Time

+ 800 Consultants
Europe
+ 89 Scholars
22 & Ph.D.s

8
13 Japan
North 121 7
and Asia and the
South America Pacific


Cultural/Societal Trends
• Increasingly global access and We help our
awareness
clients address
• Demographic shifts
key market Consumer Trends
• Tumultuous political economies
• Social movements issues and • Increasing demand for
• Information cultures and
knowledge economies opportunities real-time communication
and content on the move.
• Technological progress and
emergent effects • Desire for seamless user
experience on one device
• Global data and insight
and/or across multiple
devices.
Business Trends 1 • Continually looking for
service enhancements and
• Expanding global marketplace.
convenience factors.
• Market and device convergence
• Demand for transparency,
(e.g. Telecommunications, IT and
pro-activity, and fairness of
Media industries).
• Social media and other emerging
2 cost and service.
• Desire for good branding
technologies.
and high design.
• Sustainable business practices and
• Increasingly looking to buy
triple bottom line reporting.
from ethical, sustainable,
• Nimble, responsive and real-time and green organizations.
organizational transformations.
• KPIs and other measurement 3
systems.
• Big data and business intelligence
opportunities.

Value Proposition and Meaningful
Click to edit Master title style Results

 Longitudinal and
reusable data

Standardized
Research Products
Technology
driven research
implementation
 Superlative insights
 Expert perspectives Real-time
operations  Cost-effectiveness
 Accessible deliverables
World-class consultants
 Time efficiency
and scholars
 Real-time Access
Global presence
and collaboration

 Scalable research
execution
 Deep cultural insights


Market Research Lifecycle

 Products
 Understand  and services
market  trialing and  Brand  Media
evolution testing research research

1 2 3 4 5 6 7 8

 Products and  User experince  Retail and  Customer and
services assesment and shopping behavior  consumer
engineering imporment research managment
research research


imc Research in the Technology Sector

For more than two decades, imc Research has been among the world’s largest providers of business to- business and
consumer research to the global technology and telecommunications industries. Combining experience and
innovation, we continually update traditional research techniques to meet the needs of a fast-changing market. The
result is an exclusive suite of custom and syndicated services that addresses all of your business objectives, from
optimizing staff and channel incentives to maximizing the return on your marketing investment to analyzing the
productivity of emerging technologies.

Unique in our ability to profile, segment and evaluate technology customers, we provide a deep understanding of
your target groups, including their needs, brand awareness and perceptions, buying behaviors and product usage. As
a result, we have been a major force in guiding some of the most renowned technology leaders in identifying,
growing and retaining their customer bases.

We custom-build research solutions for your specific issues across a full range of applications, including:

- Market measurement—critical intelligence on opportunity assessment, purchasing patterns, decision-making
processes and customer requirements.
- Product/service development—key information on market gaps, wants, potential and uptake.
- “Go-to-market” decisions—powerful support for pricing, promotional, branding and communication strategies.

imc Research delivers key measures of customer satisfaction, including key drivers and competitive comparisons.
You gain tactical and strategic guidance for improving satisfaction and performance across all your stakeholders—
securing your customer relationships and supporting the long-term health of your business. Our experience gives us
a broad base of knowledge across both big-picture and niche issues, as well as both global and local markets.


Geographic coverage
 Western Europe  Central & Eastern Europe  UAE
 UK  Russia  Bahrain
 France  Poland  Qatar
 Rep. of Ireland  Czech Republic  KSA
 Germany  Turkey  Kuwait
 Spain  North America  Jordan
 Portugal  USA and Canada  Other
 Greece  Latin America  South Africa
 Italy  Mexico, Brazil  Israel
 Sweden  Argentina, Chile
 Switzerland  Asia & ME
 Finland  India
 Denmark  China
 Austria  Taiwan
 Belgium  Thailand
 Netherlands  Malaysia
 Norway  Japan
 Korea
 Australia


2,074 mil. $ revenue 2011
Revenue generated in 10 countries worldwide
Revenue per country [100,000. $]

Revenue
(as a contractor of
automotive clients)


Case Study:
Market Segmentation Study for an International Telecommunication Services Provider
 Research Objectives:
– Internationally harmonized targeting of the business market for mobile
communications.
– Targeting business clients according to their needs regarding mobile
communication (future oriented trend analysis).
– Prioritization of business target groups /segments and support of marketing plans.
– Optimization of service and proposition development/ more effective CRM
activities.
– More targeted communication of benefits.

 The Solution:
– One comprehensive segmentation for five markets:
• Application of the imc Research segmentation process
• Supplementation response which overcomes the traditional view by company
size
• Acknowledgement and consideration of local interests
– Integration of segment information into the data warehouses of nationally
operating units of the client (by modeling)

 The Results:
– Increasing customer loyalty through a better understanding of heterogeneous
target groups.
– Increasing ARPU through more targeted propositions.
– Possibility of harmonization and central co-ordination of proposition development.
– Better knowledge of the heterogeneous needs of prospective clients .


Case Study:
Customer for Life program (CfL) = Customer satisfaction program

– Conducted in more than 30 countries
– Done for sales and service events
– Web based reporting system
– Different methodologies: online, CATI, postal

– Industry intentions and purchase study
– Syndicated study.
– Covering key European markets.
– Ad hoc projects:
– Including brand and new concepts research .
– Usability and safety research.

– Rebranding research:
 5 countries in 2007, 20 focus groups.

– New concept’s contribution to the brand :
 7 countries in 2009, 1500 online interviews.


More information
AR Elsharawy
Managing Director, Americas
ar.elsharawy@imc-re.com

Lisa Galarneau, Ph.D.
Research Director, Global Insights
lisa.galarneau@imc-re.com

Donald Eleventh , Ph.D.
CEO
donald.eleventh@imc-re.com

Lark Lee, Ph.D.
International Chief Operating Officer
lark.lee@imc-re.com

General inquiries:
info@imc-re.com

Web: http://www.imc-re.com
Twitter: @imcresearch


Disclaimer

imc Research, the imc Research logo, imc Research.com, imc Research.net, and imc Research Dynamic Server are
trademarks or registered trademarks of imc Research Corporation in the United States, other countries, or both. If these and
other imc Research trademarked terms are marked on their first occurrence in this information with a trademark symbol (®
or ™), these symbols indicate U.S. registered or common law trademarks owned by imc Research at the time this
information was published. Such trademarks may also be registered or common law trademarks in other countries.
A current list of imc Research trademarks is available on the Web at “Copyright and trademark information” at
www.imc-re.com/legal/copytrade.php

Other company, product, or service names may be trademarks or service marks of others.

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imc Research - Global Research Agency

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