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How to Effectively use Linkedin

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How to Effectively use Linkedin

  1. 1. ==== ====Simplify and Build your Business with this One of a Kind LINKEDIN Software!http://www.jvzoo.com/c/2240/534/==== ====There are lots social networks out there, some of which are worth your time and some of whichprobably arent. There are social networks mostly dedicated to friends/entertainment, and thenthere is LinkedIn. LinkedIn is a social network which puts the emphasis on making and maintainingprofessional connections as opposed to social friends.Ive neglected my LinkedIn profile since I joined and have just been using it as a glorified RSS inthat time, so I went ahead recently and added and updated some information.Whether you are in the same boat as I was or even if youre still not on LinkedIn yet, consider thispost on how to use LinkedIn to get started and how to use LinkedIn effectively.Before we go any further lets address the obvious question of why should you care aboutLinkedIn? At this point in time, there are over 100 million registered users on LinkedIn and itcontinues to grow at a rate of roughly 1 new sign up every SECOND. According to Alexa, LinkedInis also currently the #13 ranked website IN THE WORLD.When you create your profile, youre essentially creating your online resume which more and moreprofessionals are using every day to learn things about you. Its a great way to build connections,grow your brand which can be your company if you have on, your website if you have one, or evenyou yourself. You can use it to find clients or potential employees if youre a business owner, orconversely its a great way to find a job if youre a job seeker.Unlike Career Builder or similar job search sites, you can establish your own space on LinkedIn,make professional connections with other users, join groups which may or may not be related toyour career aspirations, and much more.If for nothing else, you should use LinkedIn because you can use it to control what informationcomes up when someone searches for you in the major search engines as search enginescontinue to turn to LinkedIn for this information at an increased rate.How To Use LinkedInFirst off, sign up and start filling out your profile in full.Your goal should be to get your profile up to 100% completion which isnt nearly as involved ortaxing as that sounds. The reason you want this full completion is because profiles which are100% complete will appear in the search engines above those which are not. Work to getting yourprofile up to 100% complete. 7 things to do:
  2. 2. Current position listed on profileHave 2 past positions listedEducation listedSomething written in summaryHave a photoAdd specialtiesDisplay 3 recommendations.I have everything but the recommendations and because I dont have any connections (theLinkedIn equivalent to friends on Facebook) its difficult to get recommendations. SO, how do weget connections?First you might think about importing your contacts. You can enter your email address (assumingits with one of the major providers) and password and LinkedIn can see if any of your contacts arecurrently members, as well, which makes for a fast connection.A better way to get more targeted and relevant connections to your industry is to join somegroups. Go to the groups tab and search based on keywords which are relevant to your industry,find a group which looks interesting, join it, engage in a bit of conversation and make a name foryourself (just like EVERYWHERE else online). Before long people will recognize you as a regularand you can make connections with them.Its also worth it to fill out your profile in full which includes your work history because you caneasily search for employees from your current or previous companies which you work(ed) for whoare on LinkedIn and they make for great connections.You can do the same thing with former classmates of your Alma mater. Once you find someoneknow, send them an invitation and from there you can forge a first degree connection on LinkedIn.There are first degree, second degree, and third degree connections. First degree means thatyouve sent an invitation to that person or theyve sent one to you and accepted. Second degreeare connections of your first degree connections, and third degree goes one level further than that.The level of connection appears in search results so its a neat way of seeing who knows who andspecifically who knows who whom you know, so its an easier way to make that a first degreeconnection via invite.Once youve made some connections, you can ask them to write recommendations for you foryour profile. After they write it and submit it to you, its up to you as to whether or not you want toboth accept it and or put it on your profile.Not only do you want at least 3 recommendations to get your profile to 100%, but they help youbuild your brand, your network, and get hired. Just like a recommendation letter would do, this issomeone vouching for your experience or reputation, and they should ideally come from someonein your field. Former employers, business partners, former coworkers are all people to getrecommendations from.You can blast out messages to your entire or part of your connections list asking for a
  3. 3. recommendation, though I recommend that you go on a one by one basis so that you can tailoreach message to that person.Just like Twitter where if you follow someone first theyll follow you back, submittingrecommendations for other people increases the chances that theyll write one for you.Both having recommendations and including past positions significantly increases the chances ajob recruiter will look at your profile and contact you. For example, people with recommendationsare THREE times more likely to be contacted.Make sure you spend a lot of time creating the perfect headline for your profile, as well, as thisappears alongside your picture and name in the search results and can very easily make or breakthe chances of someone clicking through to check out your profile.ControlYou can choose whether or not you want a public profile to display when people search for you insearch engines. You can specifically pick and choose the information which you want to show inpublic search such as your picture, headline, etc., so its up to you as to what people know aboutyou when they search for you.You can also choose which groups which you are a part of are displayed on your profile, so if youare part of a group but maybe dont want it seen by everyone, you can choose that.You can also choose your contact preferences, meaning which opportunities should peoplecontact you about. The choices are careers, consulting offers, new ventures, job inquires,expertise requests, business deals, personal reference requests, requests to reconnect.You can also give advice to users considering contacting you in terms of how they should do it orwhat they should keep in mind.Turn on/off activity broadcasts is just that: If you dont want people to see changes you make inyour LinkedIn status, this is what you toggle. In the same vein you can select who can see youractivity feed.LinkedIn Pro Versus Free VersionLinkedIn is completely free though they do have a pro version which gives you a lot more featuressuch as the pro account shows what keywords bring up your profile, what industry these peopleare in when they viewed your profile, and where they are located geographically. You can also seeeveryone who has ever checked out your profile whereas the free version just shows you the 5most recent. Generally if youre just starting out, the free version is all you need.Introductions Vs. Inmails Vs. InvitationsWhats the difference between introductions and inmails and invitations you ask?Introduction
  4. 4. Introductions are for users are who second or third degree connections. You dont know thempersonally like a first degree connection, but you want to make them a first degree connection.You can use an introduction (which is free to all users) to request your first degree connectionwhom you have in common to introduce and connect the two of you.InmailThese are both for reaching out to people whom you dont know, marketing yourcompany/brand/name. You get 5 as a basic member and more as a premium member. This is likecold calling someone but through LinkedIn as the message goes directly to them.InvitationsInvitations can be sent to people in your networks whether that be work colleagues, formerclassmates, or if you know their email address.You should develop a presence for your brand/name/business on Facebook, as well, if youhavent already done so as this is clearly the number 1 social network in the world. Ive made acomplete post on this, as well, which you can check out by clicking on this link for how to make apage on FacebookOR you can sign up for my free 10 Day Fast Track Training Course which is a completely freeemail/video based course designed to teach anyone how to make serious money through affiliatemarketing. Check out this video to see how quick and easy it is to make money in affiliatemarketing when the path is laid out clearly right in front of you without costing you a dime.Article Source:http://EzineArticles.com/?expert=Paul_M_Ventura==== ====Simplify and Build your Business with this One of a Kind LINKEDIN Software!http://www.jvzoo.com/c/2240/534/==== ====