soZZial is a unique social gaming application providing real SOCIAL and ENTERTAINING gaming experience. We are raising funds to complete pivoting system and achieve cash-flow positive.

1. SGC, v. 4.0
Slide 1
Massively Multiplayer Social Casino Gaming
www.soZZial.com
apps.facebook.com/sozzial
CONFIDENTIAL

2. SGC, v. 4.0
Slide 2
Main motivations to play games
Excitement 53%
Stress reliever 45%
Competitive spirit 43%
Mental Workout 32%
Networking 24%
0% 10% 20% 30% 40% 50% 60%
CONFIDENTIAL

3. SGC, v. 4.0
Slide 3
Current “social casino” gaming
 PLAYING ONLINE GAMES IS ONE OF THE MAIN ACTIVITIES
FOR SOCIAL NETWORKS’ USERS, AND SOCIAL GAMBLING
IS ONE OF THE MOST POPULAR NICHES WITH TENS OF
MILLIONS OF ACTIVE PLAYERS EVERY DAY.
 SOCIAL GAMBLING APPS USE CASINO GAMES
(SLOTS, POKER, BLACKJACK ETC) AND REPLACE REAL
MONEY WITH VIRTUAL COINS – REMOVES GAMBLING
COMPONENT.
THERE IS A NEED IN GAMBLING-LIKE EXCITEMENT = COMPETITIVE FEATURES.
CONFIDENTIAL

4. SGC, v. 4.0
Slide 4
Current “social casino” gaming
 SOCIAL GAMBLING APPS DON’T
Games selection reasons INTRODUCE SOCIAL ELEMENTS
INTO GAMING
Trusted brand 14% APPLICATIONS, CREATING
Featured on social networking site 32% MUTANTS.
46%
 THEY USE FACEBOOK WALL
Played similar game
MESSAGES AS VIRAL
Recommendation from friend 60% MARKETING TOOL, BUT THESE
0% 10% 20% 30% 40% 50% 60%
MESSAGES DON’T HAVE REAL
SOCIAL VALUE
THERE IS A NEED IN SOCIAL ELEMENTS – COMPETITIVE FEATURES.
CONFIDENTIAL

5. SGC, v. 4.0
Slide 5
 FREE CASINO GAMES – VIRTUAL CURRENCY
 SHORT-BURST TOURNAMENTS - COMPETE
WITH OTHER PLAYERS
 SHAREPOT – MONTHLY COMPETITIONS
COMPETITION BETWEEN ALL SOZZIAL USERS
 PREMIUM OPTIONS - MORE FUN
 MULTI-GAMING - PLAY BLACKJACK AND
COMPETE WITH SLOT GAMERS
 MULTI-PLATFORM - PLAY AT WEB AND COMPETE
WITH FACEBOOK OR MOBILE USERS
CONFIDENTIAL

6. SGC, v. 4.0
Slide 6
Online Gaming Market
ONLINE GAMING IS CURRENTLY
Sky rocketing EXPERIENCING EXPONENTIAL
$22B market GROWTH AND ALL THE SIGNS ARE
in 2011 THERE FOR THIS SECTOR TO SKY
ROCKET OVER THE NEXT FEW YEARS.
THIS IS PARTICULARLY RELEVANT IN
EUROPE, WHERE GOVERNMENTS ARE
SEEKING TO CAPTURE TAX REVENUES
BY REGULATING ONLINE GAMING
CONFIDENTIAL

7. SGC, v. 4.0
Slide 7
Online Gaming Trends
 GLOBAL ONLINE
GAMING REVENUE IS EXPECTED TO INCREASE BY MORE THAN 10%
ANNUALLY BETWEEN 2010 AND 2016.
 SOCIAL GAMING IN THE US IS EXPECTED TO SPREAD FURTHER IN 2012, WITH MORE
THAN 40% OF TOTAL INTERNET USERS PLAYING SOCIAL GAMES.
 ALMOST ONE-FIFTH OF TOTAL GAMING TIME IN THE UK WAS SPENT ON "SOCIAL
NETWORKS" IN 2011, FOLLOWED BY "CASUAL GAMES" AND ONLY SURPASSED BY
"CONSOLE GAMES".
 THE ONLINE AND MOBILE GAMES MARKET IN GERMANY IS EXPECTED TO ALMOST
DOUBLE BETWEEN 2010 AND 2015.
 THE SOCIAL GAME MARKET IN JAPAN IS EXPECTED TO GROW RAPIDLY, INCREASING
BY A THIRD BETWEEN 2011 AND 2012.
 ONLINE GAMING ADDICTION IS A MAJOR PROBLEM IN SOUTH KOREA, WHERE MORE
THAN HALF OF ALL INHABITANTS PLAYED ONLINE GAMES IN 2011.
 AND THE LIST GOES ON WITH HIGH GROWTH IN ALL KEY MARKET
CONFIDENTIAL

8. SGC, v. 4.0
Slide 8
Monetization
FREE GAMES VIA FACEBOOK OR WEBSITE.
1. SHOP
 PREMIUM GAMING POWER - $5 - $100 PER MONTH
 OTHER POWER FEATURES - $1 - $20
 GAMING FEATURES
2. SELLING CHIPS (USED FOR COMPETITIONS)
 $10 - $200 PACKAGES
 COMPETITIONS RAKE 5% OF ANY COMPETITION THAT WAS CLAIMED
 50% OF COMPETITIONS THAT WAS NOT CLAIMED (I.E. ALL PLAYERS
HAVE NEGATIVE BALANCE)
3. SELL ADVERTISEMENT MEDIA:
 IN-GAME BANNERS
 DIRECT MAILING
CONFIDENTIAL

9. SGC, v. 4.0
Slide 9
Competition
 POKER IS THE ONLY SOCIAL CASINO GAME. THE
BIGGEST OPERATOR IS ZYNGA
 ZYNGA IPO SETTLED THE COMPANY VALUATION OF
ABOVE $8B
 PLAYTIKA OPERATES MORE THAN 20 SLOT GAMES
AT FACEBOOK. COMPANY WAS ACQUIRED BY
CAESAR'S ENTERTAINMENT CORPORATION FOR
$90M AFTER ONLY 1 YEAR OF OPERATIONS
 DOUBLE DOWN CASINO SIMPLY OFFERS CASINO
GAMES IN FACEBOOK. GAMING IS BASED ON
VIRTUAL CURRENCY. THE COMPANY WAS
ACQUIRED BY GAMING GIANT IGT FOR $500M
 PRODUCT MADNESS – FACEBOOK
GAMES, INCLUDING ROULETTE
CONFIDENTIAL

10. SGC, v. 4.0
Slide 10
Competitive Advantage
 POKER IS THE ONLY SOCIAL CASINO GAME BUT IT IS LIMITED TO A MAXIMUM OF 8
PARTICIPANTS. OUR UNIQUE COMPETITION PRINCIPLE PERMITS VIRTUALLY AN
UNLIMITED NUMBER OF PLAYERS (MASSIVELY MULTIPLAYER ONLINE SOCIAL
GAMING – MMOSG).
 BLACKJACK GAMES ARE NOT CONSIDERED SOCIAL AS PLAYERS COMPETE WITH THE
DEALER. OUR UNIQUE APPROACH CONVERTS BLACKJACK TO BE A REAL SOCIAL AND
INTERACTIVE GAME.
 SLOT GAMES ARE NOT SOCIAL BY DEFINITION. OUR UNIQUE GAMING APPROACH
WILL MAKE THIS GAME SOCIAL AS WELL.
 OUR UNIQUE COMPETITION PRINCIPLE WILL PERMIT PLAYERS TO COMPETE WITH
EACH OTHER EVEN IF THEY ARE PLAYING DIFFERENT GAMES, FOR EXAMPLE
BLACKJACK AND SLOTS. THIS MAKES POTENTIAL AUDIENCE WIDER – USUALLY MEN
PREFER CARD GAMES, WHILE WOMEN LIKE SLOTS MORE. IN SOZZIAL SLOT
ENTHUSIASTS AND BLACKJACK PLAYERS MAY PARTICIPATE IN THE SAME
TOURNAMENT.
CONFIDENTIAL

11. SGC, v. 4.0
Slide 11
Marketing And Players Acquisition
Initial Period focus on Facebook players’ acquisition
 Facebook PPI (price per installation)
 Facebook PPC (price per click)
In longer Term – combining:
 Facebook
 Online marketing
 SEO
 Affiliate program
 Media buying
 Mobile (iOS and Android)
 Offline marketing
CONFIDENTIAL

12. SGC, v. 4.0
Slide 12
Founder - Mr. ILYA ROITMAN
 20 YEARS OF ENTREPRENEURIAL AND MANAGEMENT EXPERIENCE
 HI-TECH INDUSTRIES IN ISRAEL, USA, EUROPE AND SOUTH EAST ASIA
 MORE THAN 5 YEARS IN ONLINE GAMING AND GAMBLING MARKET
 5 YEARS IN CUSTOMER SUPPORT AND MARKETING FOR ECOMMERCE
 MBA AND M.S. ENGINEERING
 AUTHOR OF GAME PRINCIPLE – PATENT PENDING
 DIRECTOR OF SCG LIMITED (OWNER OF SOZZIAL)
 SGC LIMITED IS REGISTERED IN HONG KONG WITH OFFICE IN BANGKOK
AND 10 EMPLOYEES IN ISRAEL, GERMANY AND UKRAINE.
CONFIDENTIAL

13. SGC, v. 4.0
Slide 13
PARTNERS AND ADVISORS
 SMITE ENTERTAINMENT - A LEADING DIGITAL PRODUCT POWER HOUSE; A
CREATIVE AND INNOVATIVE HUB OF PROFESSIONALS DEDICATED FOR THE
CREATION OF GROUND BREAKING DIGITAL ENTERTAINMENT PRODUCTS.
FOR MORE DETAILS SEE: WWW.SMITEENT.COM
 JONATHAN MILLER - SEASONED INTERNATIONAL
ENTREPRENEUR, INVESTOR AND INVESTMENT BANKER. CURRENTLY -
EXECUTIVE DIRECTOR OF MILLER-GOLD – FOR MORE DETAILS SEE:
HTTP://WWW.MILLER-GOLD.COM
 KEVIN FLOOD – CEO OF GAMEINLANE, FORMER CTO OF
PUREPLAY, FORMER COO OF HARRAHS INTERACTIVE UK. FOR MORE
DETAILS SEE: WWW.GAMEINLANE.COM
 MAUDAU – ONE OF THE BIGGEST MARKETING AGENCIES FOR FACEBOOK
GAMING APPLICATIONS, INCLUDING MEDIA BUYING AND TRAFFIC EXCHANGE.
FOR MORE INFORMATION SEE: WWW.MAUDAU.COM
CONFIDENTIAL

14. SGC, v. 4.0
Slide 14
NINE-MONTHS PLAN
P&L M1 M2 M3 M4 M5 M6 M7 M8 M9
Income
Revenues k$ 0 0 1 2 7 100 149 158 187
Cost of Sales k$ 4 8 8 16 39 102 134 144 160
Net Revenues k$ (4) (7) (7) (13) (33) (2) 14 14 27
Other
M&S k$ 0 0 0 0 0 0 0 0 8
A&O k$ 10 7 7 7 7 7 7 7 7
R&D k$ 10 10 15 15 25 25 15 10 5
Total Expenses k$ 20 17 22 22 32 32 22 17 20
Net Profit k$ (23) (25) (29) (36) (65) (34) (8) (3) 7
Cum k$ (23) (48) (77) (113) (178) (212) (220) (223) (216)
CONFIDENTIAL

15. SGC, v. 4.0
Slide 15
FIVE-YEAR PLAN
P&L Y1 Y2 Y3 Y4 Y5
Income
Revenues k$ 1,289 3,074 12,011 52,866 186,522
Cost of Sales k$ 1,388 2,586 7,440 24,747 66,826
Net Revenues k$ (99) 488 4,571 28,118 119,696
Other
M&S k$ 306 469 548 836 1,017
A&O k$ 149 179 334 478 719
R&D k$ 165 362 372 443 462
Total Expenses k$ 620 1,009 1,254 1,757 2,197
Net Profit k$ (719) (521) 3,317 26,362 117,498
Cum k$ (719) (1,240) 2,077 28,439 145,937
CONFIDENTIAL

16. SGC, v. 4.0
Slide 16
Funding Needs and Use of Funds
CONVERTIBLE NOTES SERIES A
SEEKING - $300K SUM - $1.0M
DISCOUNT – 30% OFF SERIES A USE OF FUNDS:
USE OF FUNDS: • SCALE OPERATION
• PLAYERS ACQUISITION • OPERATIONS STRUCTURING –
• PIVOT RETENTION HIRING SENIOR STAFF
• PIVOT MONETIZATION • MASSIVE PLAYERS ACQUISITION
• PIVOT VIRALITY • ADDITIONAL GAMES AND
• ACHIEVE CASHFLOW-POSITIVE MONETIZATION FEATURES
DEVELOPMENT
CONFIDENTIAL

17. SGC, v. 4.0
Slide 17
Contact
Mr. ILYA ROITMAN, FOUNDER
SGC LIMITED
Unit 1010 Miramar Tower, 132 Nathan Road, Kowloon, Hong Kong
EMAIL: IR@SOZZIAL.COM
VOICE: +852 8191-1859
MOBILE: +66 8 9204-1953
SKYPE: LUCKYTRAFFIC
CONFIDENTIAL