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Bundling on Amazon: Stay Ahead of the Competition

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Want more product exposure? Looking for a way to generate a new Amazon revenue stream? Need another layer of Buy Box protection? If you answered yes to any or all, this is for you.

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Bundling on Amazon: Stay Ahead of the Competition

  1. 1. Posted from iLoveToReview, December 15, 2015 By: Tina Marie Bueno AMAZON BUNDLING:
  2. 2. WHY BUNDLE? Most sellers have experienced battling competitors with repricing strategies and constantly tweaking listings to optimize performance. Beyond the basics, bundling is another great 
 tactic to add to your arsenal.
  3. 3. 01Amazon describes Bundling as items that are highly complementary and provide a value to the buyer when compared to the individual items purchased separately. WHAT IS BUNDLING?
  4. 4. 01 WHAT BUNDLING IS NOT Multi-packs of the same product. Books, Music, Video, and DVD (collectively, BMVD) and Video Games. Bundles are only allowed when the primary product in the bundle is not a BMVD or Video Games product. Example:  you can list a bundle composed of a yoga mat (the primary product), a yoga DVD and a yoga book, but you cannot list a bundle composed of a yoga DVD and a yoga book A variation of a parent product. Example: The sizes small, medium and large of the red, blue, and green versions of a product are variations (children) of a single product (parent).
  5. 5. 01Added bonus: The referral fee applicable to the product category in which the bundle is listed will apply to the entire bundle. Unique Identifier Each bundle must have its own unique identifier (such as UPC, EAN, GTIN, or Manufacturer Part Number). Remove or cover existing barcodes on any individual items. By the way, never use the UPC of any individual product within the bundle as it cannot serve as the UPC for the whole bundle. Pictures M a k e s u r e y o u r m a i n product is a group shot of all the items in your bundle. Amazon requires images to be shown on a plain white background and at least 1006 pixels which allows for buyers to use the zoom feature. Product Title, Descriptions 
 & Keyword Make sure to include the word “bundle” and the number of items in your product title. However, if t h e p r o d u c t c a n b e considered a “gift box” or “kit” use these words instead of “bundle.” KEY BUNDLING GUIDELINES
  6. 6. 01 CREATIVE UNIQUE BUNDLING Think about the items that people are already purchasing together and then make things simple for them. For example, if you are into selling hobby related products – make a kit of all the items needed. The same works for kitchen/food, beauty, tools, etc. Helpful Hint: 
 To inspire potential bundling ideas, scroll down the product page to see what other products are purchased in the “Frequently Purchased Together” section.
  7. 7. 01 More listings mean more exposure and generally, more exposure means more sales. While Bundling potentially offers an additional revenue stream; there are a few considerations to keep in mind: ★ Individual products may sell better as a stand alone. But if you have the inventory, test
 out the response to your new bundle. ★ If a product is not selling well on its own; it may not sell any better in a Bundle. ★ Bundles does not have a variation option (each child/variation needs to be listed as a new bundle.) ★ A new product/bundle in the Amazon Catalog means you will have a unique ASIN with no competitors which increases your chances of Buy Box ownership. ★ Bundling adds yet another layer of protection, especially when combined with Private Labeling, Brand Registry and Frustration Free Packaging. (It is not necessary to FBA your Bundled kits; however, if you do, applying for FFP is definitely worth your while. THINGS TO CONSIDER WHEN BUNDLING Posted from iLoveToReview, December 15, 2015 By: Tina Marie Bueno