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SSVN July 8, 2009
        IBM, Israel
Presented by: Miriam Schwab
Secrets of the Social Web: How
 to Successfully Market Your
       Business Online
32 million users
Case Studies
Michael Jackson Dies:
Twitter Tributes Now 30% of Tweets




   Via Mashable
#Gilad on 3 year anniversary
#moonfruit
July 1 on twitter:




             Via Cornwallseo.com
Social media is…not just a
marketing tactic….It’s more of a
 movement. A philosophy that
 brings brands and customers
         closer together
 through humanization of the
  brand and mutual respect.
      - Jay Baer, Convince & Convert
Why you can’t ignore it
• Social media use growing, search losing
  ground (comScore Releases May 2009 U.
  S. Search Engine Rankings)
• Search engines can’t see all info on all
  networks
• 91% of B2B decision-makers are taking
  part in social media; 69% do so for
  business purposes
What it can do for you
•   Generate incoming leads
•   Brand awareness
•   Position you as expert
•   Reputation management & protection
The “Secrets”:
• Not easy, based on frequent, good
  content
• Long-term strategy
• Not enough by itself
SEM


                        Social
Offline
                        media


             Blog



 PR                     E-mail



          Advertising
Blog success
                 Usability


  Optimization               Commenting




  Share/RSS                   Reading


                 Conent
SEO/PPC
 Social Media    Compelling offers   Track conversions:
Useful content    Call to Action     Where do they come
     Ads          Landing pages      From, what do they
     PR            Contact info             like
   Offline




     Visitors          Leads             Customers
Social media: how?
•   Goals
•   Research
•   Build yourself up
•   Track
•   Be human
•   Give and ye shall get
Twitter
Ten ways to decide if your biz
should tweet (Social Media Insider)
•   Domain squatting    • Competitiveness
•   Brand mentions      • Sales cycle
•   Topical mentions      complexity
•   Location mentions   • Purchase frequency
•   Target audience     • Retention
                        • Bandwidth
1.Follow
2.Create
3.Engage
4.Monitor/Track
Fave twitter tools
Thank you!


  www.illuminea.com
mschwab@illuminea.com
twitter: @miriamschwab
Secrets of Social Media - presented at IBM Israel for SSVN
Secrets of Social Media - presented at IBM Israel for SSVN

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Secrets of Social Media - presented at IBM Israel for SSVN

  • 1. SSVN July 8, 2009 IBM, Israel Presented by: Miriam Schwab
  • 2. Secrets of the Social Web: How to Successfully Market Your Business Online
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Michael Jackson Dies: Twitter Tributes Now 30% of Tweets Via Mashable
  • 10. #Gilad on 3 year anniversary
  • 12. July 1 on twitter: Via Cornwallseo.com
  • 13. Social media is…not just a marketing tactic….It’s more of a movement. A philosophy that brings brands and customers closer together through humanization of the brand and mutual respect. - Jay Baer, Convince & Convert
  • 14. Why you can’t ignore it • Social media use growing, search losing ground (comScore Releases May 2009 U. S. Search Engine Rankings) • Search engines can’t see all info on all networks • 91% of B2B decision-makers are taking part in social media; 69% do so for business purposes
  • 15. What it can do for you • Generate incoming leads • Brand awareness • Position you as expert • Reputation management & protection
  • 16. The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
  • 17. SEM Social Offline media Blog PR E-mail Advertising
  • 18. Blog success Usability Optimization Commenting Share/RSS Reading Conent
  • 19. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
  • 20. Social media: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
  • 21.
  • 23. Ten ways to decide if your biz should tweet (Social Media Insider) • Domain squatting • Competitiveness • Brand mentions • Sales cycle • Topical mentions complexity • Location mentions • Purchase frequency • Target audience • Retention • Bandwidth
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Thank you! www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab