Measure your links' performance on twitter with bit.ly and Google Campaign URLs; also check out a really cool social media measurement dashboard for Google Analytics.

1. Measuring Twitter
January 6, 2013, Jerusalem
SMX Israel
By: Miriam Schwab
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2. MEASURING YOUR LINKS
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4. http://illuminea.com/blogging/the-question-
why/?utm_source=social&utm_medium=twitter&utm_ca
mpaign=blog-promo
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8. 1. Copy link from page to share
into Google Campaign URL
Builder
2. Fill in Google Campaign URL
Builder info and create URL
3. Copy URL with parameters in
http://illum.in/WhW73N
bit.ly and create short URL
4. Paste into twitter etc.
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9. OR

10. http://illum.in/Uyjh8k

13. 2 clicks and we’re done!
Woohoo!
http://illum.in/WhW73N
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14. http://illum.in/UykhJL

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17. What it tells you
• Traffic from social sites only, combines
different URLs for each platform
• Goal percentage and value from
social
• Visits by social network
• See which pages are shared most on
data hubs, total number of visits / pg.
• And more
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18. illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations
THANKS!
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