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Digital Center Of Excellence - TURKCELL
27.07.2016
The biggest creativity festival in the world
Takes place in South france
Agency Brand AcademyMedia
90+
countries
12.000+
attendees
Tech
Beach sessions
Branded beaches
Branded beach sessions
Yacht meet ups
And Yacht Parties…
Concert Zones
Top Celebrities This Year
Google &
search
Facebook:
social by
design
Rise of the
tablets
Storytelling
A/B testing:
Change the
behaviour
Inspired by
technology
Branded
content
Mobile as the
2nd screen
Millenials
crave
connections
Go offline:
Back to basics
Youtube
Neuroscience
Data-insight-
strategy-
creativty
Real Time
Marketing
Generation
Edge
Artificial
Intelligence
Virtual Reality
Changing
Marketing
Approach
New
Added Last
Year
Lions Health
Lions Innovation
Lions Entertainment
New
Highlighted Topics
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
AI Bots
NBA FB Messenger Bot
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Everybody could see that phones were going to
mobile
But only iPhone disrupted the market
So it’s important to see what’s going to disrupt VR
market
Dreams of Dali VR Experience
CASE VIDEO >
CASE VIDEO >
CASE VIDEO >
Cannes Lions 2016 Highlights
For Inside Out movie, Pixar worked with
psychologists for 6 months to gather data and get
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
Cannes Lions 2016 Highlights
CASE VIDEO >
Note: Featured works may be awarded in other categories too.
CASE VIDEO >
CASE VIDEO >
CASE VIDEO >
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CASE VIDEO >
CASE VIDEO >
Cannes Lions 2016 Highlights
CASE VIDEO >
CASE VIDEO >
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CASE VIDEO >
CASE VIDEO >
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CASE VIDEO >
CASE VIDEO >
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CASE VIDEO >
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Cannes Lions 2016 Highlights
CASE VIDEO >
CASE VIDEO >
CASE VIDEO >
Cannes Lions 2016 Highlights
CASE VIDEO >
Cannes Lions 2016 Highlights
CASE VIDEO >
CASE VIDEO >
In addition to AI, VR, Data Crafting and Snapchat;
positive discrimination and Trump were mentioned a lot!
Bringing start-ups and the creative industry together
ilkerergen@gmail.com
Linkedin Profile
@ergen_ilker
İlker Ergen
Digital Center Of Excellence Manager
Turkcell
bugraa@gmail.com
Linkedin Profile
Buğra Çelik
Sr. Digital Strategy & Transformation
Specialist – Turkcell
Cannes Lions 2016 Highlights

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