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Cannes Lions 2016 Highlights

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Cannes Lions 2016 Highlights

  1. 1. Digital Center Of Excellence - TURKCELL 27.07.2016
  2. 2. The biggest creativity festival in the world
  3. 3. Takes place in South france
  4. 4. Agency Brand AcademyMedia 90+ countries 12.000+ attendees Tech
  5. 5. Beach sessions
  6. 6. Branded beaches
  7. 7. Branded beach sessions
  8. 8. Yacht meet ups
  9. 9. And Yacht Parties…
  10. 10. Concert Zones
  11. 11. Top Celebrities This Year
  12. 12. Google & search Facebook: social by design Rise of the tablets Storytelling A/B testing: Change the behaviour Inspired by technology Branded content Mobile as the 2nd screen Millenials crave connections Go offline: Back to basics Youtube Neuroscience Data-insight- strategy- creativty Real Time Marketing Generation Edge Artificial Intelligence Virtual Reality Changing Marketing Approach
  13. 13. New Added Last Year
  14. 14. Lions Health Lions Innovation Lions Entertainment New
  15. 15. Highlighted Topics
  16. 16. AI Bots
  17. 17. NBA FB Messenger Bot
  18. 18. Everybody could see that phones were going to mobile
  19. 19. But only iPhone disrupted the market
  20. 20. So it’s important to see what’s going to disrupt VR market
  21. 21. Dreams of Dali VR Experience CASE VIDEO >
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  24. 24. For Inside Out movie, Pixar worked with psychologists for 6 months to gather data and get
  25. 25. CASE VIDEO >
  26. 26. Note: Featured works may be awarded in other categories too.
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  60. 60. In addition to AI, VR, Data Crafting and Snapchat; positive discrimination and Trump were mentioned a lot!
  61. 61. Bringing start-ups and the creative industry together
  62. 62. ilkerergen@gmail.com Linkedin Profile @ergen_ilker İlker Ergen Digital Center Of Excellence Manager Turkcell
  63. 63. bugraa@gmail.com Linkedin Profile Buğra Çelik Sr. Digital Strategy & Transformation Specialist – Turkcell

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