Convenience Store leaders are unique beneficiaries of new technologies in shopper traffic analytics. With Location Services, C-Store managers not only measure and understand pump-to-store behavior and in-store shopping patterns, they use this data to drive increased basket size, increased margins and measurable increases in loyalty.

1. iInside delivers the most precise traffic data today that can be
leveraged to help deliver a superior consumer shopping experi-
ence and improve overall sales performance. iInside is uniquely
able to deliver data as precise as understanding what’s happening
at the coffee-island, gas pumps, refrigerated coolers and
end-caps.
At iInside, we help C-Stores make the business decisions that will
drive margin and revenue performance across every segment of
your business.
Category Performance
When combined with POS data, iInside delivers cross store
performance metrics for individual product categories within the
Convenience Store environment.
• Consumer pathing from entryways to product displays and
between products
• Pump to store conversions
• Shopper dwell times by fixture and product
• Comparative product category conversion rates
• Performance data as models for chain-wide best practices
Workforce Management Efficiencies
Indoor location analytics enable you to make informed decisions
about how, when and where to provide the right store personnel.
• Peak traffic hours and staffing requirements
• Optimum times for cleaning, stocking and back room tasks
Queue Management Optimization
iInside queue analytics ensure that register wait times; a major
customer service metric that can finally be measured, managed
and improved at a uniquely affordable price.
• Detailed, reliable queue wait time reports by hour,
day and week, etc.
• Forecasting for staffing requirements
• Predictive analytics when combined with in-store traffic analytics
• Measurement drives accountability, leading to lower
customer wait times and higher basket sizes
Loyalty Campaign Success
iInside helps Convenience Store retailers better manage
and extract additional value from loyalty campaign strategies.
• Identify loyalty program shoppers upon entry when combined
with an opt-in mobile application
• Measure shopper return rates and cross-store location behaviors
• Target individual shoppers for post-visit promotions
• Deliver the right offers to loyal customers at the right time
Merchandising Effectiveness
From display window signage to end caps, iInside measures
how store merchandising affects shopper behavior.
• See the precise relationship between store design and
traffic changes
Convenience Store leaders are unique beneficiaries of new technologies in shopper traffic analytics.
With Location Services, C-Store managers not only measure and understand pump-to-store behavior
and in-store shopping patterns, they use this data to drive increased basket size, increased margins
and measurable increases in loyalty.
Convenience Store Retail Traffic Analytics:
Helping Convenience Store Retailers Make
Decisions that Drive Performance

2. Call 877.500.9379 (714.685.9776 to request a demo) | info@iinside.com | www.iinside.com
• Benchmark pre and post-effect traffic to measure
merchandising impact
• Impact of contiguous product merchandising
• Performance projections for future merchandising strategies;
segmented by store, region and like-store groupings
• Departmental shopper dwell times and draw can be measured
independently and combined with conversion
Marketing Campaign Impact
iInside uniquely provides powerful analytics to help measure
the direct and indirect effect of marketing on traffic; a new,
powerful KPI (key performance indicator) for all types of
marketing strategies.
• Benchmarking for marketing campaign impact on traffic by
department, using all traffic metrics including “First Visit”
changes as a measure of shopper intent
• Impact of individual campaigns on overall store traffic
• Measure the effect of pump and store signage on traffic
Best-in-Class Technology
iInside gives Convenience Store retailers the ability to measure
in-store behavior using their existing wireless infrastructure from
leading enterprise Wi-Fi providers. Starting with these assets,
iInside supplements with software and hardware as needed to
deliver extremely precise Indoor shopper traffic technologies that
offer practical, high-value advantages:
Accuracy: iInside solutions are accurate to within one meter
in store environments. That means we can accurately deliver
data specific to the department, brand, checkout register and even
end-cap. Less-accurate solutions cannot reliably segment data
by department.
Cost Effectiveness: iInside invested years into solution
technologies with the lowest possible cost. Our fees are
monthly, often with minimal upfront charges. And iInside offers
significant savings over costly consulting projects that provide less
accurate analyses of less in-store shopper behavior.
Extensibility: iInside’s infrastructure is uniquely based on a
flexible, hardware-independent platform designed to meet
the client’s indoor location analytics needs for the foreseeable
future and easily accommodate future requirements including
new sensor needs and integration with mobile apps, etc.
Ease of Ownership: A system can be impractical if cumber-
some and costly to manage. iInside has invested heavily in
technologies that make it’s solutions simple to deploy, maintain,
upgrade, enhance and move.
Coverage: Shopper behavioral consultants base their
recommendations on a fraction of 1% of shopper data. By
comparison, an anonymous iInside solution can detect as many as
half the shoppers in a store – a massive sample size for Business
Intelligence. Additionally, when using our active location technolo-
gies along with mobile loyalty apps, iInside can see every shopper
using an integrated application.
Privacy Each time iInside “detects” a device, the system
receives a unique identifier (MAC address) and uses a
sophisticated encryption algorithm to convert that identifier
into a new, irreversible one. Each device is identified only by that
number, which contains no personally identifiable information. As
an extra step in privacy protection, iInside never stores the original
MAC address.
Take the Next Step to Improved Performance
Contact iInside today and learn how the industry’s most advanced,
most accurate location analytics can put your company on a path
to greater customer loyalty, increased sales and long-term growth.
decisions about how, when and where to provide the right
store personnel.
• Measure departmental traffic by hour
• Compare shopper performance with staff ratios to determine
optimal staffing practices
• Deliver precise, optimum scheduling of sales personnel
to shoppers
iInside, a WirelessWERX company. Contact info@iinside.com
or call 877-500-9379 or 714-685-9776 to request a demo.