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The Consumer Adoption Process is the mental steps through which an
individual passes from first hearing about an innovatio...
3.) Evaluation– The consumer considers whether to try the innovation.
4.) Trial – The consumer tries the innovation to imp...
Factors Influencing the Adoption Process
• Readiness to TRY NEW PRODUCTS
Innovators are technology enthusiasts
Early adopters are opinion leaders who carefully search for new technologies
Early m...
Personal Influence,
the effect one person
has on another’s
attitude or purchase
probability.
Recap :
• Consumer Adoption Process and mental steps
• Factors Influencing the Adoption Process
• Diffusion of Innovation
...
Credits :
www.s-m-a-r-t.com
www.slideshare.net
www.thealantic.com
Pctechmag.com
www.bookdepository.com
Reidmclain.wordpres...
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
What factors affect the rate of diffusion and consumer adoption of newly launched products and service
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What factors affect the rate of diffusion and consumer adoption of newly launched products and service

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What factors affect the rate of diffusion and consumer adoption of newly launched products and service

  1. 1. The Consumer Adoption Process is the mental steps through which an individual passes from first hearing about an innovation to final adoption - 1.) Awareness – The Consumer becomes aware of the innovation but lacks information about it. 2.) Interest – The consumer is stimulated to seek information about the innovation.
  2. 2. 3.) Evaluation– The consumer considers whether to try the innovation. 4.) Trial – The consumer tries the innovation to improve his or her estimate of its value. 5.) Adoption – The consumer decides to make full and regular use of the innovation.
  3. 3. Factors Influencing the Adoption Process • Readiness to TRY NEW PRODUCTS
  4. 4. Innovators are technology enthusiasts Early adopters are opinion leaders who carefully search for new technologies Early majority are deliberate pragmatists who adopt the new technology when its benefits are proven Late majority are skeptical conservatives who are risks avers, technology shy, and price sensitive Laggards are tradition-bound and resist the innovation until the status quo is no longer defensible
  5. 5. Personal Influence, the effect one person has on another’s attitude or purchase probability.
  6. 6. Recap : • Consumer Adoption Process and mental steps • Factors Influencing the Adoption Process • Diffusion of Innovation • Readiness to try new products and personal influence • Time of adoption of innovations • Characteristics of the innovation
  7. 7. Credits : www.s-m-a-r-t.com www.slideshare.net www.thealantic.com Pctechmag.com www.bookdepository.com Reidmclain.wordpress.com

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