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What does a marketing plan include?

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What does a marketing plan include?

  1. 1. And what does a marketing plan consist of?
  2. 2. A marketing plan aims in achieving every goal or to its target of that product that is introduced to the target markets.
  3. 3. The marketing plan is the central instrument for directing and coordinating the marketing effort IT operates at two levels: STRATEGIC MARKETING PLANNING TACTICAL MARKETING PLANNING
  4. 4. THE STRATEGIC MARKETING PLAN LAYS OUT THE TARGET MARKETS AND THE FIRMS VALUE PROPOSITION BASED ON MARKET OPPURTUNITIES.
  5. 5. THE TACTICAL MARKETING PLAN SPECIFIES THE ,MARKETING TACTICS, INCLUDING PRODUCT FEATURES,PROMOTION,MERC HANDISING,PRICING, SALES ,CHANNELS AND SERVICE
  6. 6. SMALLER BUSINESS MAY CREATE SHORTER OR LESS FORMAL MARKETING PLANS WHEREAS CORPORATINS GENERALLY REQUIRE HIGHLY STRUCTURED DOCUMENTS
  7. 7. A MARKETING PLAN USUALLY CONTAINS: EXECUTIVE SUMMARY AND TABLE OF CONTENTS SITUATION ANALYSIS MARKETING STRATERGY FINANCIAL PROJECTIONS IMPLEMENTATION CONTROL
  8. 8. THE ROLE OF RESEARCH ANALYSING OF INTERNAL DATA IS STARTING POINT FOR ASSEING THE CURRENT MARKET SITUATION,SUPPLEMENTED BY MARKETING INTELLIGENCE AND RESEARCH INVESTIGATION OF THE OVERALL MARKET, THE COMPETITION, KEY ISSUES, THREATS AND OPPURTUNITIES
  9. 9. ROLE OF RELATIONSHIPS: Customer relationship is very important part of marketing plan It affects the company works with suppliers, distributors, and partners to achieve plan’s objectives It influences the company’s dealings with stake holders
  10. 10. From Marketing plan to Marketing action Marketing plan should define how progress toward objectives ill be measured. Managers typically use budgets, schedules and marketing plants ant time Marketing metrics track actual outcomes of marketing programs to see whether the company is moving forward to its objectives
  11. 11. Every product level within a business unit must develop a marketing plan for achieving its goals, the marketing plan is one of the most important outputs of marketing process It depends on the Role of research Role of relationship And from Planning to action

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