What factors should a company review before deciding to go abroad

1. What Factors Should
A Company Review
Before Deciding
To
Go Abroad ?
By Mausumi Mohanta

2. Deciding –
• Whether To Go abroad
• Which Markets To Enter
• How To Enter The Market
• The Marketing Program
• The Marketing Organization

3. Competing on a
Global Basis

4. Factors That Draw Companies
To International Market
• Better Profit Opportunities
• Large Customer Base
• Reduce Dependency on a Market
• Counterattack Global Competitors
• Encouraging Government Policies

5. Lots Of Risks !!

6. Risks !!
• Different Foreign Preferences
• Foreign Business Culture
• Change In Commercial Laws
• Lack International Experience
• Foreign Regulations And
Unexpected Costs

7. The Internationalization Process
Typically has four stages

8. • Irregular Export Activities
• Export via Independent Representatives
• Establishment of one or more sales subsidiaries
• Establishment of Product facilities abroad
The Internationalization Process

9. To Establish As A Global Organization
Company needs to Optimize its
Sourcing, Financing
Manufacturing and Marketing