This presentation deals with How can companies use packaging, labelling, warranties and guarantees as market tools.

2. How can companies use
packaging, labelling,
warranties and
guarantees as market
tools?
By:
Kartik Singla
Indian Institute of
Technology(BHU),
Varanasi

3. Packaging
Known as the 5th ‘P’ of
marketing mix.
 It includes all the activities of
designing and producing the
container for a product.

4. They can act as “five-second
advertisements” and attract customer
attention during self-service
purchases.
Packaging as a
marketing tool

5. Appearance, convenience,
dependability and prestige of
better packaging can convince
the customer to pay more!!

6. Package appearance contribute
to instant recognition of the
company or the brand.

7. Packaging
objectives
Aid
product
consum
-ption
Convey
product
descripti-
on
Assist
home
storage
Identify
the
brand

8. Colour and structural design of
the package play a key role in
visual marketing of a product.

9. “Beware!!! Some package design
upgrades can lead to downfall of sales
too!!!!”

10. Labelling
Label is a simply attached
tag or an elaborately deigned
graphic that is a part of the package.

11. A label can:
Help to identify
the brand
Grade the product

12. Describe the product (who
made it, when and where
and how to use it?)
Promote the
product through
advanced graphics.

13. Warranties and Guarantees
is a formal statement
of expected product
performance by the
manufacturer.

14. Guarantee is an
assurance that
the product is
of high quality
and
dependability.

15. Extended
warranties
and specific
guarantees
can increase
customer
confidence
and
reliability on
the
product!!!

17. “These slides were prepared by
‘Kartik Singla’
as a part of an internship done under
‘Prof. Sameer Mathur’
(www.IIMInternship.com).”
Disclaimer