Social Media professionals way too often know way too little about the effect of their activities. Niels Tybjerg and Steen Rasmussen told the crowd at Social Media Week Rotterdam how to measure social better and make the data actionable.

1. READY TO GO
all in
ON SOCIAL?

2. (The man with the data plan) (The guy with the content and conversions)

3. THIS IS WHAT WE’RE ALL ABOUT
Danish Data and Automation Geeks

4. YOU NEED SOCIAL
to hit a straight flush

5. IT’S NOT ILLEGAL
to count cards
ON SOCIAL

6. WHEN SHOULD YOU PLAY
your social cards?

7. SOCIAL KPI’s
IN GOVERNMENT
SHOULD BE A SAFE BET

10. WHEN YOU DO KPI’S
you can win the big pot

11. SOCIAL IMPACT
on conversions
MUST BE MEASURED

13. SOCIAL WILL ASSIST YOU
On the path to conversion

15. GIVE YOUR
Facebook Insights
AN EXTRA TWIST

16. KOMFO TELLS YOU
Much more
ABOUT FACEBOOK THAN FACEBOOK

17. EVENT TRACKING
is the 101
ON DOCUMENTING VALUE

18. GETTING TO THE BOTTOM
of people getting to the bottom

19. TRACK YOUR FANS
all the way
TO THE CONVERSION

20. A SOCIAL WAKE-UP CALL
No-one cares about your content

21. HOTJAR LET’S YOU SEE
how people consume your content

22. SOCIAL PEOPLE
like to talk
LET’S TRACK IT

23. +
+

24. CAMPAIGN TRACKING
made easy
IIH.DK/JACK

25. Iih.dk/jack

26. SEE
your competitor’s hand

28. PUT A TARGET
on social

30. USE WEATHER DATA
to choose
WHEN TO ADVERTISE

31. API

32. SEE SOCIAL’S
impact on
SEO

37. THE JOKER
connect social
TO EVERYTHING

38. INNOMETRICS
COMBINE SOCIAL
WITH EVERYTHING

40. CONTACT US
for a game of social
NIELS TYBJERG
niels@iihnordic.com
@nielstybjerg
STEEN RASMUSSEN
steen@iihnordic.com
@strasm

41. • Online Marketing (SEO, AdWords, e-mail, banner, affliate, tools, automation)
• Website optimization (landing pages, A/B tests, personalization)
• Measurement and Strategy (Google Analytics Certified, Adobe Certified, webtrends)
• Courses & Workshops
• 14 years experience with online business and marketing
• Scandinavian – Denmark – Norway – Sweden
• Analytics Company of the Year
– 2013, 2014 & 2015
INTERNET INTELLIGENCE HOUSE NORDIC
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