Website development tips that will increase online sales, The importance of website to drive more sales and how website can help us to grab offline sales to our store
2. Instructions
Some merchants might not realize it, but the design of their online storefronts-from
the landing page to the shopping cart-has a direct effect on sales. Even the
smallest of design elements can improve or harm conversion rates, and this
tutorial will tell you five things you can do as a web developer to increase online
sales.
Think about it from a shopper's perspective. It seems pretty clear that you want
your shopping process to be as intuitive as possible-but a lot of online storefronts
don't practice what they preach. Sometimes, web stores get too artsy with their
designs. Others use flash animations that can slow down the shopper's browser.
Still others use color schemes that send the wrong signals to shoppers
3. Hello!
I am harry thomas
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You can find me at @iharrythomas
5. Make sure your shopping cart is visible
■If the customer adds an item to their cart, they want to have the peace of mind
that the item was actually registered. Therefore, somewhere on the page at all
times during the shopping process, your store should have an area listing the
number of items in the customer's cart and other relevant check-out information.
■Having checkout data visible and readily available also helps ease the transition
from shopping to checkout. No matter where the customer finishes shopping, it's
important to have a quick link back to the checkout page.
■It isn't enough to simply have shopping cart information somewhere on the page,
however. Make it pop so it's easier to find. Contrasting colors from the color
scheme on the rest of the page is a good way to help the cart stand out.
6. Optimize your "add-to-cart" buttons
■Site visitors and customers respond differently to different calls to action.
For instance, if your "add-to-cart" button says "more details" or "learn
more," our experience has been that customers don't react as well to this
kind of indirect call-to-action. In contrast, an "add-to-cart" button that says
"buy now" is a specific, direct call to action that elicits a much more positive
response from shoppers.
■Coloring is also an important design element here. Blue and green are
gentler colors that usually cause people to follow up, whereas orange and
red can hurt the performance of your "add-to-cart" button. Using colors that
flow with your site's color scheme helps further clarify the call-to-action.
7. Clarify your navigation paths
■Hidden menus and other elements on the page are very ineffective and can
sometimes lead to shopper frustration. One of the most important parts of
clarifying your navigation is by avoiding hidden elements on the page.
■If you have too many categories, this can be a difficult task. However, fly-out
menus (that "fly out" when you mouse over them) are an effective way to
keep your page from getting too cluttered while giving the shopper the
opportunity to access any category page at any time.
■Don't get caught up in getting too artistic about how you design category
and other navigational elements; shoppers will always thank you through
better conversion rates when you make practicality a priority
8. Clean up your product pages
■The organization of your site's product
pages is a crucial part of ensuring that your
customers are drawn in by the information
that is most appealing to them.
■Have you ever thought about where your
customer reviews reside on the product
page? Sure, customer reviews are an
important part of gaining the customer's
trust-but they don't have to be the first thing
that the shopper sees. So many elements
on any given page mean a complex
organization process.