2. 1. Nissan Leaf – a world without petrol
Imagine a world with only electrical cars. In this world there is no
need for gas stations anymore. This results in a massive abundance
of unused petrol pumps. To launch the new Nissan LEAF they used
this idea smartly with an outdoor exhibition. This exhibition features
over 40 real petrol pumps artfully reinterpreted into useful everyday
items to express the fact that with the Nissan LEAF, pumps are no
longer needed.
3. 1. Nissan Leaf – a world without petrol
http://www.youtube.com/watch?v=HqnUVCmEiVo&feature=player_embedded
4. 2. Indestructible Billboard
Evoc, a company specialising in designing high-tech equipment for outdoor
sports, launched a backpack that boasts an integrated ―Lightshield
Protector‖, which absorbs up to 80% of impact to the back, preventing spinal
injury.
In order to create awareness on their limited budget, they designed the
―Evoc Indestructible Billboard‖. The outdoor campaign in Berlin allowed
users to experience the shock absorbing effects of the backpack, and each
time a user interacted with the backpack, it automatically posted it to
facebook. A clever campaign to raise awareness through outdoor and social
media, on a budget.
6. 3. Rexona – acknowledging feet
Unilever Rexona is a deodorant brand for feet and they have produced an ad
whereby they talk about the general disregard for our most active body
part – our feet!
It is a veritable love letter to feet showcasing how our feet perform in wartime,
peacetime, class time and more.
These body parts literally live under pressure and serve us all day long, but
when it comes to rewarding, other body parts—hands, face, head—take it
all.
It’s hard to imagine how you would bring a foot deodorant ad to life, but this
captures the sentiment perfectly!
8. 4. Karaoke Breathalyser
To increase awareness about Drink Driving in Brazil, Bar Aurora and
Boteco Ferraz created the world’s first Microphone Breathalyser.
Once people were finished their song of choice on stage, they
received alcohol blood level scores from the built in breathalyser.
They were then told whether they were capable of driving or not.
The tagline ―If you are ok to sing, you are probably not ok to drive‖
uses light humour to generate awareness about a more serious topic.
10. 5. Supernanny control toys
Supernanny is a tv show that helps desperate parents to deal with
badly behaved children. They wanted to promoted the new season to
parents.
So they created a fictitious line of toys that featured absurd ways to
discipline children and put them in a place where they were sure to
find their target – toy stores.
Upon closer inspection, the message on the box reads ―there are
better ways to discipline your child. Watch supernanny‖.
*no children were harmed in the making of these ads
its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box
"Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
