Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

Enhancing SME and Co-Operative Business
Using ICT

by:
SAIFUL HIDAYAT
AVP IT Service Strategy
IT & Supply Directorate
PT. Telekomunikasi Indonesia, Tbk
saifulh@telkom.co.id

Games Education G E M A
Music Animation 2008

Content


Futurization
The Upcoming Era of Conceptual Age

(creators & empathizers)

(knowledge workers)

(factory workers)
! quot;

(farmers)

Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005

“The Next decade will be the Value Era- the refining & institutionalizing of
the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.
Games Education G E M A Gordon Petrash, PWC- Intellectual Asset Management Practice

The Six Aptitudes for Conceptual Age
Not Just… But Also…

Function DESIGN
Argument STORY
Focus SYMPHONY
Logic EMPATHY
Seriousness PLAY
Accummulation MEANING


Valuetainment Towards Conceptual Age

•Meaning Spiritual
•High touch, empathy based
•Symphony

•Technology Leverage
•Design Conceptual •Networking
•Uniqueness Age •Sharing culture
•Play & Story
Creative Knowledge
based based


Participatory Network: 2.0 Era


Long Tail Economy: Towards Broadband Era

Here, one broadcast TV station or
viewers

one major web site can reach millions of viewers

VS
Here, a thousand web sites can
each reach a thousand viewers
Broadcast Era Broadband Era
Bringing one show to millions people Bringing a million show to one person each

broadcast narrowcast ultra narrowcast

sources

The era of unlimited choices where Pareto Principles no longer applies


The Maxim of Long Tail Economy
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Digital Era needs DIGITAL Culture
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Content

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Creative Industry Potential

Knowledge- ! quot;#
Creative

Skilled
! quot;#
Worker

Labor ! quot;#
Intensive


Creative Industry
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Creative Industries Sub-sectors
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Creative industry challenges

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Digital is the Way Out
• Wikipedia
• iPod Podcasting
• mobile phone
• ebook reader
• Social Network
• facebook
• Innocentive
• Google
• Blog
• RSS


!
quot;
Enterprise

quot; # $
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ICT Benefit : Knowledge Source


ICT Benefit : Knowledge Source
Looking for any information


ICT Benefit : Collaboration


ICT Benefit : Business Applications

Pembayaran BERHASIL
dr HP no 081333333333
ke merchant 1234567/
Danie Collection
Rp75,500.00 pada
12-05-05 11:43:20
no tran 575974

•e-Tax
•e-Payment
•e-Commerce
•e-Government
•e-Health
•e-Learning

ICT Benefit : Global Market Place

Indonesian Market Place For “Ukm” and “Koperasi” Products… ?

Internet Shop
Ten tips to make your Website a success
1. Map out a plan of your website and shop.
2. Decide how you want your shop to look. Make sure the text
color and the color of the background work together
3. Different computers support different text styles. only use
Arial, Verdana or Times New Roman.
4. On the first page of your Web site. Make sure you mention
who you are and what you' about..
re
5. Your home page will have links to the different departments
inside your shop, make people can find their way around.
6. Make sure you include all your contact details, even a direct
e-mail link from your Web site to you.
7. Make sure your Web site is not overloaded with images and
visual tricks
8. Make sure pictures only have a small file size in kilobytes
9. Make sure your website looks good at any Internet Browser,
at least in Internet Explorer and Mozzila Firefox.
10. Make sure your Web site is designed to look good in
different resolutions

Games Education G E M A Source : http://indonesia.smetoolkit.org
http://indonesia.smetoolkit.org

“Search” as Salesman

!
quot; # # $
%
!
#
# &' ' quot;
%( )
! quot;


Indonesian Internet Penetration still low (8,9%) and rank 14th on the
Internet Users
But Internet Broadband Penetration Still very Low (0,3%) ….

8.9% 0.3%

0.34


Broadband is a major Driver of the Economy


TELKOM Strategic Plan For ICT Development Until 2010

• Deploy ADSL 2.000.000 ssl
Access • Deploy Wimax 1.100.000 ssl
• Deploy Metro Services.
• Hotspot Services (1.200
spots)
• Fibre to The Zone (all HRBs
dan “special cluster”

Content Entity/ Community
• Penyediaan Content/Infrastructure • Komunitas Pendidikan:
Management System - IG2S.
• Penyediaan Infrastructure e-Payment, - SmartCampus.
Micropayment, dan e-security. - KSI (Komunitas Sekolah
• Infostructure : e-Gov, e-edukasi, e- Indonesia).
bisnis. • Komunitas SMEs dan Koperasi
• Penyediaan Community based • Government
application : B2B, B2C. • Gamers/Animation Community
• Pengembangan BB Content & IPTV • “Lifestyle” based Community
• Set-up Collocation dan Data Centre.
• Penyediaan Storage (almost Free).

Infrastruktur Akses ICT Indonesia dan Market Share TELKOM
(Posisi : Desember 2007)

% '
& % '
& # #
# $ ) $'*$ '
(% #% (% #

8,7 M
8,7 M 11 M
11 M 93.2 M
93.2 M $%&
%
$ & '% )
' ()
%(

TELKOM 99% TELKOM 59% Telkomsel 51% Internet Kiosk 43% TELKOM 67,9%
Indosat 27% Campuses 3% Wireless BB
BBT <1% Indosat 5%
Schools 1% Others
Bakrie 36% Excel 17%
Offices 41%
Others 5% Households 12%

$ % $ % $ % $ % $ %
+, -, +,
+ . *,
+ '
$ ,

Sumber : Telkom, Depkominfo,Bisnis Indonesia

For Increasing Usage of Broadband Internet :
TELKOM Decreasing Speedy Tariff

Tariff Broadband Speedy - Unlimited Tariff Broadband Speedy - Limited
Juta Rp./MB

5.0 750
3.8 3.8 600
4.0 600

3.0 450 400 400
2.0 2.0 300
2.0 300

1.0 150

- 2008 2008
0
04
Jun ' Des '
05 06
Mar ' Nov '
06 Apr '
07 Jun '
04 Des '
05 Mar '
06 Nov '
06 Apr '
07

“Speed up to 1 Mbs”
Tariff (Juta) Introducing “time based tariff” and “speedy prepaid”

#$ -./ 0 # ! 1 #
2 # 3 4 5
&

www.telkomspeddy.com


Integrated initiatives of Telkom Group to enable
and encourage healthy creative content industries
and communities in Indonesia
Indigo (Indonesian Digital Community)
Encourage “Valuetainment Creativity”


Indigo Values
New paradigm, more than distribution
Unleash hidden, overlooked and
untouched potential
Provide effective and efficient new
industry model
Leverage digital technology to enrich
and embrace long-tail market

Indigo Case: Music Industry
Reshaped
- '

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) '
/ '

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Indigo Case: Digital Consumnity
Facilitating consumer
community

Increase participation,
loyalty, advocacy

Colaboration and co-
creation of new products
and services

Online and offline
activities merge


Indigo Case: Telkom Membangun Indonesia
Cerdas
'
'

=> . '
. ' .
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' ' . ) $ '
.

5 '
' # $
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Indigo Case: Kampung Digital
Sumatera Digital Island
Empowering rural areas
with Internet and digital
technologies

Addressing key persons
within the communities

Open up creativity,
sharing culture, and
business opportunities
www.kampungdigital.com


Kampung Digital : Terang Bulan

Games Education G E M A Source : www.kampungdigital.com

Product of Kampung Digital

Collaboration & sharing culture


Indigo Business Models

PROMOTION

EDUCATION

DISTRIBUTION PRODUCTION


Indigo Education
seminar industri kreatif edukasi Internet & aplikasinya

kompetisi cipta karya musik game competition


Indigo Productions
TV Program
Music Productions Mengupas industri
kreatif digital:
ringtone musik, games,
ring back tone animasi, mobile
video download content, e-book, dll
full track song
back ground music
“Telkom membangun Indonesia Cerdas”

Co-branding Programs White Labelling


Indigo Distribution
Portals
Mobile Access
SMS
Ring Back Tone
WAP Portal
UMB
STK/UTK
Java Menu

Indigo Centers TV Channels

Broadband access
Entertainment
Goods store
Info center


Indigo Promotion
Mobile Advertising Traditional Media

SMS blast Print ads
Mobile banner Radio clips
Sponsored wallpaper TVC
Jingle RBT Billboard
Free video clips Flyers, Posters

Internet Advertising Live event
Banner Live music concert
Pop-up window Exhibition
E-Newsletter Pasar musik
Mail trailer Gathering
Ads words


TheDigital Content & Applications
Infrastructure

Digital Content & Applications
Game Education Music Animation Schools Govt SMEs

Digital Payment

Digital Payment

Digital Asset Management
directory
copyright Digital Asset media
Management portal
protection services server

Broadband & Broadcast

Broadband & Broadcast

Summary
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Curriculum Vitae
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