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Mobile strategy considerations for smb

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Mobile Strategy considerations and 5 tips for SMB's (presentation given at Let's Talk Business June 7th, 2011)
http://www.letstalkbusiness.nsw.gov.au/app/articles/articles/view/small-business-and-mobile-marketing

Veröffentlicht in: Business, Technologie
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Mobile strategy considerations for smb

  1. 1. Webling Interactive<br />Mobile Marketing for SME’s<br />Strategies for the future of mobile<br />Ian Farmer Strategy Director Webling<br />@ifarmer<br />
  2. 2. More people have access to a Mobile than clean water<br />
  3. 3. 35% of Smartphone users use an app before getting out of bed<br />Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab<br />
  4. 4. Elements of a Mobile Strategy<br />
  5. 5. Mobile Strategy: Branded Entertainment<br />
  6. 6. Mobile Strategy: Mobile Advertising<br />75% Australians comfortable with mobile ads<br />Perceived top benefits<br /><ul><li> Introduced you to something new 56%
  7. 7. Helped you learn more about something 37%</li></ul>Source: “A Global Perspective on Mobile Advertising”<br />Consider mobile within advertising mix<br />
  8. 8. Mobile Strategy: QR codes<br />From print, outdoor to online<br />Extend communications<br />
  9. 9. Mobile Strategy: Payments<br /><ul><li>Ebay
  10. 10. 2.5 million items via mobile (Aust 2010)
  11. 11. One every 15 seconds or $2M / week
  12. 12. 8% of Australian eBay transactions - Mobile
  13. 13. Selling App - simplified experience
  14. 14. Mobile commerce in Aust $155 million
  15. 15. = World in 2009
  16. 16. 4 million PAYPAL users in Australia</li></ul>Does your business allow for m-commerce?<br />6/8/2011<br />8<br />
  17. 17. Mobile Strategy: Twitter<br />>40% of tweets published from mobile device<br />Establishing relationships with key influencers<br />Mobile communications channel <br />“Special 2 for 1 offer today only”<br />
  18. 18. Mobile Strategy: Podcast / Vodcasts<br />Live / pre-corded broadcasts<br />Product instruction<br />What Mobile friendly content do you have?<br />Short 2-3 mins <br />http://www.dailygrape.net<br />
  19. 19. Mobile Strategy: Places<br />
  20. 20. Mobile Strategy: Location based marketing<br />Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.<br />
  21. 21. Mobile Strategy: Coupons & Deals<br />Specials & Last min offers<br />Facebook DEALS – coming soon<br /><ul><li>Drive’s measurable foot traffic
  22. 22. Promotes product trial
  23. 23. Socialises deal redemption via facebook</li></li></ul><li>CASE STUDY : McDonald’s FourSquare day Campaign<br />McDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)<br />Results:<br />Generated 2,865 total check-ins<br />Increased check-ins by 33%<br />
  24. 24. SME Takeaways for mobile<br />
  25. 25. Tip # 1: Mobilise your website<br />Have you logged into your website via your smartphone?<br />What core information on mobile?<br />Include Mobile sitemap<br />Review metrics <br />
  26. 26. Tip # 2 Stake your claim to places pages<br />
  27. 27. Tip # 3: Encourage Testimonials, Rate & Reviews<br />Understand that people will review you, help them <br />http://www.facebook.com/socialdinnerclub<br />Future mobile web will be dominated by maturing recommendation engines<br />
  28. 28. Tip # 4: Encourage and reward check-ins <br />Is foot-traffic important for your business?<br />Recognise the viral effect of the check-in <br />Facebook deals launching soon in Aust<br />Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.<br />
  29. 29. Tip #5 Experiment while you can<br />Don’t FAIL to LEARN<br />DO FAIL to LEARN<br />
  30. 30. Ian Farmerian@webling.com.auTwitter: @ifarmer<br />webling interactive<br />Extraordinary Brand Experiences Online<br />www.webling.com.au<br />

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