To know more about web analytics and internet marketing log on to: http://www.iexpertsforum.com/smf/index.php Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts. Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.