1. Uncertain Times
Can Bring
New Opportunities
Presented by:
Junaid I. Ahmed
National Sales Manager
ADT Security Services, Pakistan
On behalf of:
Mr. Mark Norton
Vice President Sales & Marketing
ADT Security Services APAC
2009 Security Industry Outlook
2. Preparing for New
Opportunities
In the coming year, the world‘s
economic downturn will dominate
the headlines. Companies
everywhere and in just about
every industry, including security,
must conserve cash, use capital
more efficiently and get more out
of shrinking resources
2009 Security Industry Outlook
4. Worldwide trends that shape
demand for security solutions
• Rising Crime in Hard Times
• Emerging Market Growth to Continue
• Globalization keeps shrinking the World
• IT convergence to drive Systems
Integration
• Innovative, cost-effective applications &
managed services
2009 Security Industry Outlook
5. Rising Crime in Hard Times
• Crime rises as GDP falls
• In the US, the last four recessions going back
almost 30 years showed upticks in crime starting
at the bottom of each recession
• Current downturn will be longer & deeper than
any since the 1930s and last into 2010
• Create growing demand for “peace-of-mind”
across both residential & commercial security
market
• Those who do spend are certain to be more price
sensitive than ever
2009 Security Industry Outlook
6. Stress the value of protection and
peace-of-mind over their cost
Residential markets- Value is tied more to
emotional than financial benefits
Commercial markets- Value can be tied
more to financial benefits associated with
reduced risk and lower insurance cost
2009 Security Industry Outlook
7. Emerging Market Growth to
Continue
• Developing economies as a whole will grow 6% in 2009
compared to zero growth in the developed world*
• 6% growth is much less than the blistering growth rates of
emerging markets in recent years
• It is hardly the negative economic growth that define a
recession
• Continued migration of rural populations to urban areas
• More than 50% of people worldwide now live in towns or
cities- First time in human history**
• It estimated that 93% of urban growth in the future will
occur in Asia & Africa
• By 2050, over 6 billion people, or 67% will be living in
towns or cities**
*The Quarterly World Economic Outlook, published by IMF-released in
October 2008
** UN-HABITAT 2008 Annual Report2009 Security Industry Outlook
8. With Continued economic growth
comes a growing middle class
and with urbanization comes
more crime, so despite the world
economic crises today, need for
security of people and property
to grow throughout 2009 and
beyond
2009 Security Industry Outlook
9. Globalization Keeps Shrinking
the World
• IMF predicts that world trade volume will grow 4.1%
• That means goods will still on moving around the
planet
• Goods-on-the-move are always an enticing targets for
criminals
• Internet Protocol(IP) continues to reduce distance &
allow for more centralized management of security
systems
• IP video and networks can render borders and distance
meaningless presents an enormous opportunity to
upgrade security infrastructure worldwide to be more
interconnected
2009 Security Industry Outlook
10. Globalization also spawns a growing
need for global standards, which will
further develop in 2009, the facts is that
standards help drive down costs. So
global security standards are ultimately
good for companies by enabling them to
mange security across borders in more
cost effective ways
2009 Security Industry Outlook
11. IT Convergence to Drive
Systems Integration
• Future of IT belonged to systems integrators
• World’s IT infrastructure was heavily proprietary, just
as much of the world’s electronic security infrastructure
is today
• The integration of IT and physical security, while
nothing new, will accelerate
• Acceleration is due in equal parts to technological
feasibility, performance enhancements and cost-
reduction imperatives
• Commercial security issues will continue migrating to
wider operational and even strategic intra-company
discussions
2009 Security Industry Outlook
12. Ultimately we see more and more
demand for security solutions to go
beyond just IT convergence to
convergence with business processes. A
video application for logistics involves
IP video scans of packages and their
barcodes. This application captures the
date, time and location of the package
along with its bar-coded waybill data as
it moves through various check points
enroute to its destination
2009 Security Industry Outlook
13. Innovative, Cost-Effective
Applications & Managed Services
• Deployment of innovative security applications that incorporate new
technologies as well as not-so-new technologies in fresh and more cost-
effective ways
• RFID, a technology invented 60 years ago finding its way into practical
item level, instore deployment to help retailers better manage
merchandise inventories and prevent out-of-stock situation
• Another major trend is security integration with web-based services also
known as “Web 2.0” in both residential and commercial security
application
• Thanks to wireless broadband, will enable users to more actively
participate in their security rather than passively awaiting an alert to
some threat
• Asset tracking, another example, can help authorities locate stolen
goods
• With advanced integration users can set preferences for alerts to be
delivered as text, images or video to their mobile phones, PDAs or any
other electronic means
2009 Security Industry Outlook
14. Our industry can expect to see more
and more companies consider shifting
their security operations from in-house
to external resources. These managed
security services can be customized
from hybrid solution located on a
company’s premises and using its own
off-site solution that provide
comprehensive and tailored protection
2009 Security Industry Outlook
15. Conclusion
• Long term prospects for the security industry are
good for all reasons already mentioned
• While 2009 will certainly provide just about all
parts of the world and just about every industry
with economical challenges, underlying trends
may slow down, but they will go away
• Many world-dominating companies were launched
during recessionary times
• Security providers can take heart that despite the
headwinds our industry faces in 2009,
Opportunities still exist
2009 Security Industry Outlook
