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INTRODUCTION Came into being in 1983, as a domestic courier company. TCS provides express and logistics services in the C2C, B2B and B2C segments. The biggest network of 139 offices, 265 retail outlets and 2000 online and offline locations. 2 dedicated chartered planes including a Boeing 737, 187 fully equipped modern satellite-tracked ground vehicles, 2500 plus couriers and more than 6000+ employees
BUSINESS SCOPE “We are catering to the need of  “delivery” of promises.  A promise to deliver your time defined and sensitive documents safely”
REGIONS 350 cities in Pakistan Network divided into three regions South Region (Karachi, Quetta, Sukkur, Hyderabad) North Region (Lahore, Faisalabad, Multan) Central Region (Rawalpindi/Islamabad, Gujranwala, Peshawar)
FUNCTIONS AND APPLICATIONS Domestic courier Express service International courier service Overland express Gift delivery
COMPETITORS AND THEIR BUSINESSES
DISTRIBUTION CHANNELS Cash Business Corporate Business (Through walk –in) (Through Account) Bikes(Less than 2 kg) Express(More than 2 kg) Offices Overland Shipping Cargo GENERAL COURIER INDUSTRY
PAST GROWTH IN TERM OF SHIPMENTS   (Volume)
PAST GROWTH (Value in MLN)
ANALYSIS Emergence of multinationals in Pakistan Growth in Banking industry  Awareness of special occasions
FUTURE GROWTH (Value in MT)
FUTURE GROWTH BY REVENUE MLN
ASSUMPTIONS Since , TCS has been the outsource for the banking industry and many telecos so they assume that in future they would be asked to deliver those bills and documents to their customers The trend of special occasions would increase in future, so there is an assumption that the segment of sentiments would eventually grow.
PRODUCT LIFE CYCLE STAGES
COMPETITION/ SEGMENT MATRIX
TOP KEY EXTERNAL TRENDS
LEADING INDICATOR Technology Speed/ time delivery Trust Price consciousness
SWOT ANALYSIS
SWOT ANALYSIS
CONFRONTATION MATRICES O P P O R T U N I T I E S STRENGTH
O P P O R T U N I T I E S  WEAKNESS
CONFRONTATION MATRICES T H R E A T S STRENGTH
WHAT DO CUSTOMERS WANT? time delivery Speed Reliability  Brand image Minimum price Dealing with customers Flexible payment Insurance coverage Money back guarantee
Most Important Aspects Speed Brand image On time delivery Security of the documents Minimum price Branches of TCS exist on different places WHAT DO CUSTOMERS WANT
RELATIVE IMPORTANCE OF FACTORS
RELATIVE IMPORTANCE OF FACTORS
CUSTOMERS’ BUYING CRITERIA
RELATIVE PERFORMANCE RATING Question its cost Keep it up  BEST   SAME Improve fast    WORSE Do Not Sweat Le        Least 10%                                             Most 20%
OBJECTIVES To reduce the operational cost by 5 to 10% To increase profitability by __%.
STRATEGIC ISSUES TCS planning to capture the market share of rural area but the threat from local competitors. Due to Scarce resources, they are unable to cater global market TCS is not cost efficient in its operations
ACTION PLAN
ACTION PLAN
  THANK YOU!

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