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Tapal by idrees IUGC
1.
2.
3.
4.
5.
Strong relationship with
the distributors
6.
Expertise – Tea
Blending.
7.
Short term credit
policy i.e. efficient ROI
8.
Commitment for Quality
9.
Efficient production capacity
at southern region
10.
Decentralized
11.
Single product manufacturing
company i.e. just Tea
12.
Credit Policy of
7 days
13.
14.
Weak coverage in
upper northern areas of Pakistan
15.
Less retail outlet
coverage
16.
Less resources as
compared to No. 1 competitor
17.
HR department is
still in developing process
18.
No customer complain
center within the company.
19.
20.
FactorsAbsolutely Critical5 Very
Important4Quite Important3Nice to Have2Not significant1Don’t Want it0AromaMind blowingStrongFreshnessPackagingAir tight JarSachetpouchesPriceaffordablepremium priceAvailabilitynear storesmodern tradeCommunicationATLBTLCustomer serviceThrough internetMailPhoneColorDark LightTasteStrongMediumlight
21.
22.
Introduction of Tea
dispensers for Home and offices to make instant tea like previously used for the filtration of water.
23.
Strategic alliance with
Tarang tea whitener for introducing the new sachet with innovative concept of instant tea.
24.
Introduction of new
flavors i.e. tea with essence of ginger, tea with ilaichi and tea with masala.
25.
Introduction of tea
bags for strong tea lovers who are convenient seekers as well.
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