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Definitive guide to marketing for startups

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Definitive guide to marketing for startups

  1. 1. Community Partner      iDoneSEO​: We are helping to build a strong Digital Marketing                    community and also helping small to medium scale businesses in                    Hyderabad. Over the last few years, we have conducted more than 50+                        events, workshops and summits.     We have invited senior marketing professionals as speakers and that                    way, we have consistently endeavored to increase the session quality.                    This has worked out well for us and we have come a long way from                              where we started.     Today, typically our default events size have about 100-300 people                    coming in/attending.    Know more about iDoneSEO here: ​www.idoneseo.com       
  2. 2.     ABOUT STARTUPBYTE  StartupByte is building an online social network for startup communities  across India to Discover, Engage and Grow together.      ​ Why should I join StartupByte?  - Explore the Indian Startup Directory including accelerators,  Incubators, Startups.  - Access 5000+ Resources for startups, enthusiasts and Founders  - Access Curated Startup deals to help you save time and money  - Join and engage with great minds in Indian Startup Ecosystem  - Join City wise and Interest based communities        Your one stop social network to discover, engage and  grow with startup communities    ​Join StartupByte now!        1
  3. 3. Here is an end to end guide for marketers around Content Marketing,  Social Media Marketing, SEO Tools and Resources, Growth Hacking  and other marketing and sales tools for startups!    The Definitive guide to marketing consists of curated list of 1000+  resources and tools for startups, enthusiasts and founders.​ ​Read it   now to build or refine your marketing strategies for your Startup.    Definitive Guide to Marketing for Startups    Want to be a superstar marketer?   Check out 1000+ marketing resources across different verticals as  mentioned below to keep you in loop for current trends in the market:    - Social Media Marketing Resources: ​200+ tools and resources to  help you convert leads via social media marketing  - Content Marketing Resources:​ 300+ Content marketing resources  and tools to boost your content strategy  - Email Marketing Resources: ​End to end resources for email  marketing - along with tools, blogs, newsletters and a lot more.  - Growth Hacking Resources:​ Growth hacking tools and resources  available for startups.  - SEO Tools and Resources:​ Ultimate list of SEO tools and resources  needed for any startup    2
  4. 4. SOCIAL MEDIA MARKETING  Over 70% of the businesses use social media marketing. But social  media for business can be tricky to get right. Here is everything from  Tools, Books, Blogs, Courses, Podcasts, Templates and all that you need  to succeed on social media.      Check out:  - Best Guides to learn social media marketing  - Blogs to follow for Social Media Marketing  - Top Influencers to follow  - Social Media Tools  - Must Read Books  - Courses for learning Social media Marketing    3
  5. 5. Guides for Beginners  Wondering how to get started with social media marketing? Go through  the below mentioned guides for beginners to learn A to Z of social media  marketing.    ● The Beginner’s Guide to Social Media  ● Get Started: Social Media Guide for Small Business  ● Social Sells – The Mini Guide to Social Selling  ● The Beginner’s Guide to Generating Sales Through Social Media  ● The Ultimate Social Selling Routine for the Modern Sales Pro  [Infographic]  ● The Sales Professional’s Go-To Guide to Social Selling  ● Moz Beginner’s Guide to Social Media  ● The Social Media Guide to Calls-To-Action  ● A Visual Guide to Social Media Etiquette  ● Kissmetrics Beginner’s Guide to Facebook Marketing  ● How to Grow Your Facebook Audience: 8 Success Tips  ● Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook  Sales  ● 7 Powerful Tips for a Winning Twitter Sales Strategy      Check out the best guides to learn how to get started with marketing on  Twitter, Facebook and Linkedin!  4
  6. 6. Blogs to Follow for Social Media Marketing:  Want to keep up with the latest in the social media? Check some of the  best blogs to follow to help you keep updated on social media trends in  the industry.    ● Unbounce:​ Expert advice on landing page and conversion  optimization  ● Vero:​ Blog covering email marketing, automation and much more.  ● Mox Blog​: Moz’s blog features advice, research, how-tos, and  insights  ● Wistia​ ​is a fantastic place to learn about video marketing and  startup life.  ● Econsultancy​ shares the latest digital marketing and ecommerce  insight from a team of analysts and experts.  ● Hubspot​ ​has a fantastic blog covering a range of sales and  marketing topics, including A/B testing, content marketing and  email marketing.  ● KISSmetrics​ blog aims to help you track, analyze and optimize your  digital marketing.  ● Optimizely’​s blog focuses heavily on landing page optimization  and A/B testing.  ● Convince and Convert:​ Their blog covers an interesting range of  social media, marketing and content.  ● SocialFresh​: Interesting blogs on social media marketing  5
  7. 7. Social Media Marketing Tools  Here's the shortlist of the top social media marketing tools that every  marketer should be using to dominate their strategy.    ● Latergram:​ Easily plan & schedule your Instagram posts  ● Hootsuite:​ Manage your social media presence across multiple  accounts and schedule posts  ● WriteRack:​ ​The best way to tweetstorm.  ● Sprout Social:​ All-in-one social media marketing tool to help  managers better control their efforts  ● MeetEdgar​ Social media scheduling tool that allows you to recycle  old posts.  ● Oktopost​ is a social media management tool specifically designed  for B2B companies  ● Tagboard​ is a social listening tool. All you have to do is plug in a  term, topic, or hashtag, and you’ll see how that topic has been  discussed in the social sphere.  ● Everypost:​ Manage Multiple Networks Simultaneously  ● Tailwind​ is a tool that helps you to succeed on Pinterest and  Instagram.  ● Agora Pulse​ is a simple and affordable solution to social media  management.  ● TweetDeck:​ Manage multiple social media accounts and monitor  interactions on Twitter  6
  8. 8. ● SharedCount​: Check the number of social shares a certain URL has  received  ● Social Media Count:​ Checks a link for how many social shares it  has across several different channels  ● Author Backlink Crawler:​ Checks authorship of a URLs backlinks  and displays how prominent those authors are  ● Youtube Reputation Checker​: Checks your brand name for Youtube  videos and shows you videos, views, and ratings  ● Social Mention​: Discover social mentions about a given URL  ● Twellow​: Find industry leaders and other Twitter users according  to category  ● Twitter Counter​: Get basic Twitter stats on you and your followers  ● Blog Social Analyzer:​ ​Input your blog’s RSS feed and it will return  every blog post with how many social shares each one has    Browse 50+ Tools best suited for Social Media Marketing!      7
  9. 9. Must read books for Social Media Marketing  Browse through some of the best books for social media marketing that  might help startups and marketers to meet their online goals.    ● The Unofficial Book on Hootsuite: The #1 Tool for Social Media  Management by Mike Allton  ● #GetSocialSmart: How to Hone Your Social Media Strategy​ by  Katie Lance  ● Inbound Marketing: Get Found Using Google, Social Media, and  Blogs (The New Rules of Social Media)   ● eMarketing Strategies for the Complex Sale   ● Socialnomics: How social media transforms the way we live and  do business   ● Groundswell: Winning in a World Transformed by Social  Technologies  ● Viral Loop: From Facebook to Twitter, How Today’s Smartest  ● Businesses Grow Themselves   ● The Social Media Bible: Tactics, Tools, and Strategies for Business  Success   ● Social Media Marketing: The Next Generation of Business  Engagement         8
  10. 10. Social Media Marketing Courses you should not miss  Here are some of the best recommended courses to help you become a  superstar social media marketer!    ● Introduction to Social Media Strategy By Skillshare  ● Introduction to Social Media Advertising by Skillshare  ● What Is Social? By Coursera  ● Social Media Monitoring by Coursera  ● The Business of Social by Coursera  ● Social Media Ethics by Coursera  ● Advanced Social Media Marketing for Picking up Clients by Udemy  ● Facebook Blueprint by Bluepring e-learning  ● Social Media Quickstarter​ by Constant Contract  ● Email Marketing for E-Commerce​ by Skill Share  ● Marketing in a Digital World by Constant Contract    Check out the Best Podcasts and Templates to help you become a Super  Star Social Media Marketer!    Check out the ​ultimate toolkit of 200+ tools and resources ​for a social  media marketer​ including Best books for social media marketing, Case  Studies for social media marketing, Top Influencers to Follow, Podcasts,  Best Courses to help you learn social media marketing and a lot more.  9
  11. 11. CONTENT MARKETING RESOURCES  Feeling stuck in a content rut? To help you get by, we have compiled the  complete list of content marketing resources including blogs, guides,  templates, podcasts, videos, case studies, tools, top influencers and a lot  more.      Check out:  - Best Guides to learn content marketing  - Blogs to follow for content Marketing  - Top Influencers to follow  - Content Marketing Tools  - Must Read Books for Content Marketing  - Courses for learning Content Marketing      10
  12. 12. Guides for Beginners:  ● The Beginner’s Guide to Content Marketing  ● Content Strategy for Startups (The Ultimate Beginner’s Guide)  ● Content Marketing Strategy: The Complete Guide for 2017  ● How to Start A Blog  ● Quick and Dirty Guide to content marketing  ● What is Content Marketing​?  ● Content Marketing Made Simple: A Step-by-Step Guide  ● The Ultimate Guide to Creating Remarkable Content    Content Marketing on Social Media:  ● Content Marketing On Tumblr  ● Content Marketing On Instagram  ● Content Marketing With Video  ● Content Marketing On Snapchat  ● The Content Marketer’s Guide to Facebook Sponsored Posts  (Contently)  ● The Content Marketer’s Guide to Promoted Tweets​ (Contently)  ● The Content Marketer’s Guide to Outbrain​ (Contently)  ● Content Amplification: The Tools & Strategies You Need  (Wordstream)  Check out the list of the top influencers to be followed for content  marketing!  11
  13. 13. Tips and Tricks for Content Marketing:  ● 22 Ways To Create Compelling Content When You Don’t Have A  Clue  ● 27 Strategies for Brainstorming Blog Post Ideas  ● HubSpot’s Blog Ideas Generator  ● 10 Ways to Never Run Out of Blog Ideas Again  ● 7 Headline Writing Links That Will Revolutionize Your Content  Marketing    Blogs to Follow for Content Marketing  Only a few of the marketers consider them effective with content  marketing. Here is a compilation of some of the best blogs by for content  marketing that you would love to bookmark.    ● Copyblogger​: Blogs, podcasts, and lessons on mastering the art of  content marketing.  ● Inbound​: Tips, tricks, and marketing news.  ● Content Marketing Institute​: Tips, studies, etc. from the Institute.  ● HubSpot Academy​:​ ​Case studies​, trainings, and other stuff to get  inspired.  ● Kapost​: B2B content marketing platform with additional resources  like webinars, templates, and e-books.  ● MarketingProfs​: A virtual hub for online marketing resources,  articles, tutorials, and training.  12
  14. 14. ● Moz Blog​: SEO and marketing advice, how-tos, and insights.  ● NewsCred​: Platform and info for content marketing creation,  distribution, and measurement.  ● Neil Patel’s blog​: Great tips on SEO, growing your blog, etc.  ● Search Engine Land​: Everything you need to know about SEO.  ● Seth Godin’s blog​: Awesome thoughts from a branding whiz.  ● Simon Sinek’s blog​: Great thoughts from a TED superstar.  ● Sophisticated Marketer’s Podcast​: Jason Miller’s conversations  with marketing geniuses.  ● The Content Strategist​: Latest and greatest industry news from  Contently.  ● The Startup Chat with Steli and Hiten​: Insights and actionable  advice straight from the trenches of startup and business life.  Check out the list of other best blogs to follow for content marketing!                  13
  15. 15. Content Marketing Tools:  Here is a list of some of the awesome tools to help you minimize your  content marketing struggles and help boost you content strategy.    ● BuzzSumo​ is one of the best tools we’ve found for discovering  new, fresh, or popular content on the web.  ● Feedly​ is best known as a content discovery tool, like BuzzSumo,  but it works a bit differently.  ● Everypost​ makes it easy to curate content all in one place by  pulling together relevant multimedia from YouTube, Instagram,  Flickr, RSS feeds, and more.  ● CrowdBooster​ You can create reports measuring your key  performance metrics, export them via graphs and tables  ● Google Alerts​, you can monitor and respond to the topics most  important to your company, and track online brand mentions  ● MonsterInsights​ Keeping track of​ ​analytics​ is the best way to know  if your content marketing is workings  ● Portent​ Content Idea Generator helps you to refresh your ideas  simply by entering the subjects on the tool.  ● DashBurst​ ​is a social network and content management tool for  creators and designers  ● Hemingway:​ Hemingway App makes your writing bold and clear.    Check 20+ other tools best suited for Content Marketing!  14
  16. 16. Case Studies:    ● PTC goes from 0 to 100,000 visitors per month  ● Groove improves blog engagement by 300%  ● Vero gets 1,000 email subscribers from one content marketing  tactic  ● Brian Dean uses Infographics to increase organic traffic by 175%  ● Eloqua increased referral traffic by 43%  ● Dive Rite increases traffic 65%  ● A dentist proves the value of Facebook Live    Great Content Marketing Examples:    ● How an Evergreen Post Gained Us 120,000+ Pageviews and DA  80+ Links  ● 10 Outstanding B2BCompanies Show Us How Content Marketing  is Done      Check out the​ ​ultimate toolkit for a content marketer ​including   Best books for content Marketing,   Podcasts compiled for content marketers.  Case Studies for Content Marketing,   Top Influencers to Follow, Podcasts, Content Marketing Templates,   Best Courses to help you learn Content Marketing and a lot more.  15
  17. 17. EMAIL MARKETING RESOURCES  Email Marketing has been around for decades, but it is still one of the most  effective and profitable channels of digital marketing when it's done well.    Browse through the list of the best resources that can help you improve the  different aspects of your email marketing efforts.        Check out:  - Best Guides to learn email marketing  - Blogs to follow for Email Marketing  - Top Influencers to follow  - Email Tools  - Must Read Books for Email Marketing  - Courses for learning Email Marketing  16
  18. 18. Guide for Beginners  Here are the best guides to learn email marketing:  ● The Ultimate Guide to Email Marketing​ by Zapier  ● The Complete Guide to Email Marketing​ by ConvertKit  ● The Ultimate Guide To Successful Email Marketing​ by Vero  ● The Modern Guidebook to Email Marketing​ by Campaign Monitor  ● The Definitive Guide to Conversion Optimization​ by Quick Sprou  ● The Ultimate Guide To Successful Email Marketing​ by Vero  ● Email marketing dictionary  ● A Step-by-Step Plan to Grow Your Email List When You’re Starting  From Zero    Tips and Tricks for Email Marketing  Here are the best tips and tricks to help you boost your email marketing  strategy:  ● 41 tips how you can grow your email list  ● Actionable Tips on How to Build Your Email List  ● 20 Exit-Intent Popup Examples for Small Online Businesses  ● 25 Simple Ways to Grow Your Email List  ● 14 List Building Hacks to Grow Your Email Database Fast  ● The 20 Best Lead Magnet Examples To Help You Convert Leads  Like Crazy  ● How to Grow Your Email List By Tying These 9 Killer List-Building  Tactics into Your Content Marketing  17
  19. 19. Must Read articles for Email Marketing:  ● Email Marketing: How to Push Send and Grow Your Business​ by  The Copyblogger  ● When Is The Best Time To Send An Email Newsletter?​ by  Venngage  ● Top 25 Benefits of Email Marketing & Why Every Business Should  Be Using Email Marketing  ● How to Create an Email Marketing Plan (That You’ll Actually Stick  To)  ● [Template] How to Create a Successful Email Marketing Plan in  Minutes  ● How Creating a Plan Can Change the Way You Think about Email  Marketing  ● How to Create a Time-Saving Email Marketing Routine Right Now  ● A Procrastinator’s Approach to A+ Email Marketi​ng  ● [Download] Email Marketing pre-launch Checklist  ● 5 ways to pick an Email service provider  ● Email L/.Marketing 101: A Cheat Sheet for Email Marketing That  Works          18
  20. 20. Best Blogs to follow for Email Marketing  Here is a list of the top blogs for email marketing that you should  bookmark today to stay ahead of your competitors.    ● Hubspot Blogs: Take the blog for a spin and skim some of their  topics, or you can focus solely on email marketing content.  ● Litmus Blog​: Litmus, the leader in email testing and analytics,  provides a wealth of content on their blog  ● ReallyGoodEmails​:​ Sign up for their newsletter to see the best  emails in your inbox.  ● Emailcenter​: You'll find relatable topics like, "What Should You  Look for in an Email Service Provider?" and "My Open Rate is Low  – What Can I Do?"  ● Marketing Forward​: Run by Experian, Marketing Forward offers  strong email marketing content.  ● MarketingProfs​: This blog covers a ton of marketing topics, but you  can sort by email marketing and access amazing information.  ● Pinpointe​: We're tooting our own horn here, we know, but the  Pinpointe blog can help you take email marketing to the next level.  ● FreshInbox​: FreshInbox is an email news source  ● Pure360​: Pure360 talks about what's working and what's not with  real marketing campaigns    Check out 10+ Other blogs to follow from Email Marketing!  19
  21. 21. Email marketing and automation tools  Wondering what are some of the best tools to use for your email  marketing campaigns? Here are the best tools to build subscriber lists,  design newsletters, lead generates, track constant contacts and a lot  more.  ●   Mailchimp:​ Send 12,000 emails to 2,000 subscribers for free.  ● Mandrill:​ The fastest way to deliver email. Free 12K emails/month.  ● Mailgun:​ The Email Service For Developers. Free 10K emails/month.  ● Sendgrid:​ Delivers your transactional and marketing email. Free  12K emails/month.  ● Sendinblue:​ Free 9K emails/month.  ● Mailtrack:​ The best free email tracking solution.  ● Canned Emails:​ A minimal site with prewritten emails.  ● CampaignMonitor:​ ​Drag-and-drop email builder  ● ConstantContact:​ Easy to use email editor to craft professional  emails. (Free for 60 days)  ● EmailOctopus:​ ​Manage your email marketing campaigns with the  help of Amazon SES  ● Drip:​ Marketing automation for ecommerce. It helps you send  personalized emails  ● Sendloop:​ Sendloop is smart, full featured email marketing and  marketing automation software.  20
  22. 22. ● ReachMail:​ Enjoy all the essentials you need to create, send and  track your email campaigns.  ● MailJet:​ ​Use Mailjet to conveniently combine template-based  marketing and transactional email sending in one online app.  ● PlusThis​: Countdown timers implanted into your email to add  urgency.  ● InfusionSoft​: Great 7 day email sequences.  ● SumoMe​: Heat maps to pop ups to social sharing, SumoMe grows  your mail list.  ● HubSpot Signature Builder:​ A fun tool to create professional  signatures  ● MotionMail:​ MotionMail offers free countdown timers – an  impressive email marketing tool for your emails  ● AWeber:​ Used for newsletter creation and email campaigns  ● CakeMail​: Email marketing tool for small business’  ● Litmus​: Litmus is a comprehensive email marketing, email design,  and email testing tool.  ● NewsletterBreeze:​ Handy email marketing tool for businesses who  want to curate and send newsletters  ● Sendy:​ Sendy is self-hosted email and newsletter marketing  software.  ● Zoho:​ Ad-free email platform, and an email service provider.    Check out the best 30+ other best tools to boost your email marketing!  21
  23. 23. Email Marketing Courses - You should not miss  Below is the list of some of the comprehensive email marketing courses  to help you become a master in email marketing.    ● Justin OBrien, The Complete MailChimp Email Marketing Course  ● Melvin Wong, Ultimate Guide to Email Marketing:  ● Video School Online Inc, Digital Marketing Masterclass 2018 – 23  Courses in 1  ● Chris Towland, Start & Run a Local Viral Email Marketing Home  Business  ● MailChimp EMail Marketing Free Course (LinkedIn Learning)  ● Managing Email Marketing Lists and Campaigns (LinkedIn  Learning)  ● The Complete MailChimp Email Marketing Course  ● Digital Marketing Masterclass 2018 – 23 Courses in 1  ● Start & Run a Local Viral Email Marketing Home Business  ● Email Marketing: Start growing your own Email list today – Best  EMail Marketing Course  ● Email & Affiliate Marketing Mastermind  ● Email Marketing Mastery: Make More Sales By Sending Emails    Check out the ultimate kit for Email Marketing!    22
  24. 24. SEO TOOLS AND RESOURCES  Want to be an SEO Ninja?😎 We've compiled some of the best  resources: Blogs, Books, Tools, Articles, Courses, tools and a lot more to  grow your business.        Check out:  - Best Guides to learn SEO  - Blogs to follow for SEO  - Top Influencers to follow  - Search Engine Optimization Tools  - Must Read Books for SEO  - Courses for learning SEO    23
  25. 25. Must Read articles for SEO    ● Google’s Search Engine Optimization Starter Guide  ● How Google Crawls  ● How Google Works  ● Getting the Basics  ● PageRank  ● Quick Sprout’s Guide to SEO  ● Moz’s Guide to SEO  ● SEO Starter Guide – Written by Google  ● 8 First Step SEO Tips for Bloggers  ● SEO Tips for Beginners  ● Google’s SEO Starter Guide​ by​ ​@Google  ● Moz's Beginners Guide to SEO​ by​ ​@Moz  ● Keyword Research: The Definitive Guide​ by​ ​@Backlinko  ● How to Do Keyword Research in 2018​ by​ ​@nick_eubanks  ● Step by Step Checklist Guide to Performing a Technical SEO Audit  by​ ​@Ryanwashere  ● DIY Self-Guided Site Audit Template​ by​ ​@AnnieCushing  ● Link Building Tactics – The Complete List​ by​ ​@PointBlankSEO  ● The Noob Friendly Guide to Link Building​ by​ ​@top5seo  ● Link Building Using Majestic​ by​ ​@Majestic  ● Local SEO: How to Rank Your Local Business​ by​ ​@matthewbarby  24
  26. 26. ● How to Attract Local Customers: A Complete Guide to Local  SEO​by​ ​@neilpatel  ● Bonus Tool: Local SEO Checklist​ by​ @synupinc  ● A Beginner’s Guide to Website Speed Optimization​ by  @KinstaHosting  ● Mobile Search & SEO, The Digital Marketer’s Guide​ by​ ​@Builtvisible  Browse through the list of best guides and articles to help you become a  SEO Ninja!                            25
  27. 27. Best Blogs to follow for SEO:  Learning about SEO is a top priority for every smart business owner.  Here are the top SEO blogs that can help you stay updated.    ● Google Webmaster Central​ Blog: Google shares updates about  crawling, indexing, and ranking on this blog.  ● Search Engine Journal​: Industry news, analysis, insights, and  guides for search marketers. Our core editorial focus is all things  SEO, PPC, social media, and content marketing  ● Search Engine Land​: SEL features a variety of industry experts  who share tips, tactics, and strategies  ● Search Engine Roundtable​: Daily updates and opinions on the  latest industry news, events, and forum and social media  discussions.  ● The SEM Post​: Daily news updates on the latest in SEO  ● Stone Temple Digital Marketing Excellence Blog​: Daily news  updates on the latest in SEO  ● GSQi Blog​: You’ll find posts on digital marketing strategy, PPC and  social media advertising, and analytics.  ● The Moz Blog​: The Moz Blog, published by popular SEO software  provider Moz, features tips and advice on the topics of SEO, social  media, and content.  ● SEO Theory​: Great posts that all aim to explain how SEO and  search works.  26
  28. 28. ● Understanding Google My Business & Local Search / LocalU​: Blog  will keep you up to date on all the latest developments in local  search.  ● State of Digital​: State of Digital offers articles on SEO and more  digital marketing topics (social, content, etc.)  ● Portent​: On the Portent blog, you’ll find tips, guides, and some  unique takes on all things SEO and digital marketing  ● SEMrush Blog​: Covering SEO, PPC, and content marketing  ● Go Fish Digital Blog​:    ● Beanstalk Internet Marketing Blog​: Weekly news recap,​ ​This Week  in Search & SEO​, which rounds up the biggest news and opinions  stories of the week from a variety of websites.  ● Yoast SEO Blog​: Focuses on WordPress SEO, technical SEO, and  content.  ● Distilled​: SEO, mobile, social, CRO, and other digital marketing  topics.  ● WebmasterWorld​: Latest news as well as questions from  webmasters trying to solve problems and improve their SEO  ● Backlinko​: Featuring actionable tactics and data-backed case  studies.  ● Branded3: Branded3 features insights on SEO, PPC, content  marketing, digital PR, and CRO    Check out 30+ other blogs to follow for Search Engine Optimization!  27
  29. 29. Best Tools for SEO  Quick Repository of all the best tools you need for your SEO.    ● Open Site Explorer:​ A comprehensive tool for link analysis.  ● Ahrefs:​ Site explorer & backlink checker.  ● Quick Sprout:​ Complete analysis of your website.  ● WordPress SEO by Yoast:​ Have a fully optimized WordPress site.  ● SEO Site Checkup:​ Check your website’s SEO problems for free.  ● SERPs Rank Checker:​ Free keyword rank & SERP checker.  ● OpenLinkProfiler:​ The freshest backlinks, for free.  ● Keywordtool.io:​ Free alternative to Google Keyword Planner.  ● Nibbler:​ Test any website.  ● Browseo:​ How search engines see your website.  ● Broken Links:​ ​Find broken links, redirects & more.  ● Copyscape:​ Search for copies of your page on the web.  ● Google Pagespeed Insights:​ Check the performance of your site.  ● GTMetrics:​ Analyze your page’s speed performance.  ● Moz Local:​ Check your local listings on Google, Bing, and others.  ● XML Sitemaps:​ Sitemap generator that creates XML & HTML  variants.  ● W3C validator:​ Easy-to-use markup validation service.  ● Scribe​: Great tool for SEO-ifying content.  ● Keyword Tool:​ Use Google’s free​ ​Keyword Tool​ to determine  monthly search volume for keywords in your industry  28
  30. 30. ● OpenSiteExplorer:​ ​Check which inbound links are giving us the  best SEO benefits  ● Rank Checker​: Simple browser plugin to trackkeywords  ● Platinum SEO Pack​: Optimizes your WordPress blog for Search  Engines  ● Site Strength Indicator:​ ​Detailed breakdown of the most important  SEO factors  ● WordTracker:​ ​Research which keywords are the most searched  for.  ● Google PageSpeed Insights​: Check the speed and usability of your  site on multiple devices    Check 50+ other Tools best suited to optimize your search engine  optimization.  Check out the ultimate toolkit for search engine optimization including  Best books for SEO, Case Studies, Top Influencers to Follow, Podcasts,  Best Courses to help you learn SEO and a lot more.        29
  31. 31. M​ASTER LIST OF GROWTH HACKING  RESOURCES  Growth Hacking is more than a buzzword for startups, it's a strategical  method for scaling up your business in a short time. In order to help you scale your business, we have come up with a select  collection of newsletters, podcasts, tools, books, articles, courses and a lot  more.      Check out:  - Best Guides to learn Growth Hacking  - Blogs to follow for Growth Hacking  - Top Influencers to follow  - Growth Hacking Tools  - Must Read Books for Growth Hacking  30
  32. 32. Best articles for Growth Hacking:    ● Definitive guide to growth hacking by quick sprout  ● How to Create a Growth Hacking Framework  ● How to Leverage Your Product to Discover New Growth Channels  ● Growth Hacking is a Team Sport  ● Common Growth Hacking Myths (and How Growth Actually  Works)  ● The Intersection of SEO and CRO (and How to Maximize Long  Term Growth)  ● Unlocking Your Company’s Growth Engine w/ Conversion Rate  Optimization w/ Sean Ellis  ● Sean Ellis' Secret Framework to Unlocking Organic Growth  ● The 15 Minute Guide to Growth Marketing  ● 6 Growth Experiments HubSpot Ran to Improve Retention  ● Turn Newbies into Power Users Through Lifecycle Segmentation  ● How the Best SaaS Companies Write Upgrade Emails that  Convert  ● Lessons from an Epic Analysis of 50 Welcome Emails        31
  33. 33. Blogs to follow for Growth Marketing  Are you looking for new ideas for your business growth? Check out the  list of the handpicked blogs to be followed for Growth Hacking.    ● Kissmetrics blog​: It has some of the best content on analytics,  testing, and optimization for growth.  ● Intercom Blog:​ Follow them to explore great content on product  growth frameworks  ● Customer.io's blog​ is narrowly focused on growth hacking via  email, but it's the best in the industry on the subject.  ● Appcues Blog​: Growth hacking blog  ● Reforge​ is Brian Balfour’s latest initiative to help more people  become experts in growth    Best Books for Growth Marketing:  Looking for the perfect read that will help you become a rockstar Growth  Hacker? Check out some of the amazing books for Growth Hacking!    ● 100 Days of Growth​ is an ebook with 100 growth tactics by Sujan  Patel and Rob Wormley  ● Hacking Growth​ is a practical toolkit for teams that want to learn  from strategies used by LinkedIn, Airbnb, and Pinterest.  ● Growth Hacker Marketing​. It’s a good primer for marketers getting  started with growth.  32
  34. 34. Top Newsletters for Growth Hacking  ● Mattermark Daily​ is a curated newsletter with articles from  investors and operators  ● Hiten Shah’s​ ​SaaS Weekly​ is a must-follow for anyone working in  SaaS.  ● Growth Hacking Digest:​ A​ ​well-sourced weekly list​ of interesting  marketing and startup articles.  ● Startup Curated​ is the Startup Foundation’s curated newsletter  with content from and designed for startup founders.  ● Growth Bakery​ sends a weekly curated newsletter with articles  about all things marketing, including content marketing, customer  acquisition, advertising, and organizational structure.                      33
  35. 35. A/B Tests and Growth Hacking Tools    ● Petit Hacks:​ Acquisition, retention, & revenue hacks used by  companies.  ● Optimizely:​ One optimization platform for websites and mobile apps.  ● Hello Bar:​ ​Tool for A/B testing different CTAs & power words.  ● GrowthHackers:​ Unlocking growth. Together.  ● SumoMe:​ Free for using a bunch of lead magnets.  ● Facebook Analytics​ For Apps : Analyse users and their behaviour.  ● CrazyEgg​: Tool that allows how visitors are behaving on the platform  ● Consumer Barometer​: Tool offers a user friendly interface with data  for ecommerce websites  ● Ladder​ — Growth Playbook with 800+ ROI-driven tactics to help you  grow your business and new tactics added every month.  ● NinjaOutreach​ — influencer marketing tool, search and connect with  bloggers and social media influencers.  ● Maitre​ — create viral waiting lists easily integrated with your existing  autoresponders, landing pages, templates.  ● Snip.ly​ — add custom call-to-action buttons on every link you share,  so you can effectively engage your audience with other people’s  content.  ● ShareThis​ offers​ ​social media follow buttons​ and​ ​social media share  buttons​ to help you grow your followers    Check out 20+ other tools for amazing Growth Hacking tools to get you  an edge over others!  34
  36. 36. Congratulations!  You’ve completed the end to end guide for Social Media Marketing,  Content Marketing, SEO Tools, Growth Hacking and Email Marketing!     What’s Next?  Want access to other amazing resources? We are constantly updating  startup e-books and resources here! Access them here:   www.startupbyte.com/ebooks    Free Giveaway  We’ve got something for you! Here’s your access to 5000+ Curated  resources for Startups: ​5000+ STARTUP RESOURCES    Want to learn more about Marketing?  Check about iDoneSEO (www.idoneseo.com), Digital marketing  community operating in Hyderabad to build a strong digital marketing  community and helping small to medium scale business.    35

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