This document provides tips for speakers and trainers to get publicity through various media outlets in Singapore and Malaysia. It discusses suitable radio programs to target and how to build relationships with hosts. Tips include doing research on relevant media, writing press releases for how you want them to be read, communicating with media before having a story, organizing joint events, preparing for interviews, becoming a regular guest by referring other speakers, and leveraging media features for marketing through social media and other outlets. The document also announces a "Meet the Entrepreneurs Charity Concert 2012" event.
11. Malaysia
(BFM 89.9, the Business Radio)
• Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game
– (11am weekdays) offers personal development opportunities,
• Techtalk
– (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre
– (1pm weekdays)
28. Build Rapport with Host on air
Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to
avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a
break
• Be Personable (mention the host name often)
• Prepare give-away to listeners