La Belle Couture Social Media Marketing Plan 2016

1. S o c i a l M e d i a M a r k e t i n g P r o j e c t Ang Yan Ling | Christabel Tai Lin Li | Sarahnadia Roisza Binte Ismail | Tan Li Na

2. Te a m L e a d e r D e s i g n e r C r e a t i v e A n a l y s t E d i t o r ChristabelLi Na Yan Ling Sarah

4. Overview  Competitors (Social Media Competitive Insight)  Interview with founder  Social Media Brand Survey  Facebook/Instagram Content  Website Maturity Analysis

5. Competitors

6. Competitors COMPANY POINT OF DIFFERENTIATION FACEBOOK PAGE LIKES INSTAGRAM FOLLOWERS HASHTAGS Z Wedding Sells fashion & rides on fame of Chris Ling, a famous photograpaher 123, 547 5, 389 #zweddingbrides #chrislingphotography #zweddingatelier #legrandzprelude My Dream Wedding Focuses on overseas photo shoot 84, 824 993 #mdw #mdwsg #mdwsgteam #mydreamwedding #mydreamweddingsg #sgbridalboutique #sgbrides #sgbridalshop #sgbridal #sginsta #wedding #weddings #wedding2016 #weddinggown #weddingdress MANY MORE DiGio Bridal Sells Audrey Hepburn style, lady-like and demure 27, 202 4, 747 #digiobrides

11. SEO Keyword Research

14. Singapore wedding wedding dress wedding gown Singapore wedding package wedding banquet wedding photography singapore SEO Keyword Research S u g g e s t i o n s

15. Interview with the founder of La Belle Couture

17. Interview with the founder of La Belle Couture Found on the blog of MsBabeLoveBebes - Celestia Faith Chong Blog of a mummy, photographer, image consultant, pageant queen and lifestyle celebrity blogger. I blog on all beautiful things/moments in life. Life is short. Blessed single mummy of 3 beautiful angels. Love . Faith . Joy

19.  Objectives  Survey questions  Where we posted & shared  Results Social Media Brand Survey

20. Social Media Brand Survey Objec tives  To understand the consumer behaviour in deciding on a bridal studio  To find out which social media platform reach out to the target audience  Lead generations

21. Social Media Brand Survey

27. CALL TO ACTION + LEAD GENERATION Social Media Brand Survey

28. TEAM’S SOC IAL MED IA

29. TEAM’S SOC IAL MED IA Linked-in Twitter Instagra m

30. BR ID AL FOR U MS

33. 2 2 D e c • S e n t o u t s u r v e y 2 9 D e c • 1 0 0 r e s p o n d e n t s T O TA L • 1 0 4 r e s p o n d e n t s L e a d s • 2 4 i n t e r e s t e d Social Media Brand Survey

35. Objec tives  Increase Social Media Engagement  Top-of-mind awareness  Lead generations Facebook/Instagram Content

36. Suggested hashtags: #singaporewedding #labelle_couture #labellecouture Optional (depends on the content) #weddingphotography #weddinggowns #weddingpackage #labellecouture_superstaff Facebook/Instagram Content

37. Facebook/Instagram Content Caption: A step-by-step guide to your big day with La Belle Couture. #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage

38. Facebook/Instagram Content Caption: The super staff behind every wedding. They are very important for the success of your wedding. Get to know them better up close & personal in our series of “Super Staff Saturday”. You know you are in good hands. #labellecouture_superstaff #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage

39. Facebook/Instagram Content Caption: Stand a chance to win a makeover worth $500. Count the number of times you heard “La Belle” in the video. How to win: 1. Answer the question in the comments, tag 2 friends and share 2. Hashtag #WinLaBelleMakeover 3. Like this post & follow us on Instagram & Facebook #singaporewedding #weddingphotography #weddinggowns #labelle_couture #labellecouture #weddingpackage #labellecouture_superstaff #labellecouture_contest #WinLaBelleMakeover

40. Facebook/Instagram Content Caption: All the single ladies, here’s a chance to win yourself a once-in-a- lifetime experience as a bride! To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016. #singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou

41. Facebook/Instagram Content Caption: All the single ladies, here’s a chance to win yourself a once-in-a- lifetime experience as a bride! To win, simply LIKE our page, share this post and tag at least one friend who you think deserves to be our Solo Bride. Contest ends in February 2016. #singaporewedding #labelle_couture #labellecouture #solobride #solobrides #itsreallyallaboutyou

42. Facebook/Instagram Content Caption: Celebrate International Women’s Day with La Belle Couture. Featuring 8 women from all walks of life sharing their experiences and achievements in today’s fast changing world. #singaporewedding #labelle_couture #labellecouture #itsreallyallaboutyou #internationalwomensday #makeithappen #savethedate

43. Facebook/Instagram Content Caption: Wedding in Chinese is hūnyīn. Interested to find out more what exactly are the Chinese customs of a wedding? Find out more on La Belle Couture’s blog or Facebook page. Link is in bio. #singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding

44. Facebook/Instagram Content Caption: Ever interested to find out what exactly are the Chinese traditions? The traditional Chinese cultures are slowly but surely fading away. With the fast paced of life in Singapore, wouldn’t it be nice to go back to our roots once in a while? So here we are, bringing you a segment of it: traditions of a Chinese wedding. Find out more about the specific details on each segment on La Belle Couture’s blog. *insert link of blog post* #singaporewedding #labelle_couture #labellecouture #weddingcustoms #traditionalwedding #weddingtips

45. Facebook/Instagram Content Caption: La Belle Couture has a wedding fashion show where you are invited to be an audience! Find out more on La Belle Couture’s website labellecouture.com.sg. Email us at enquiry@labellecouture.com.sg to express your interest! Slots are limited! #singaporewedding #labelle_couture #labellecouture #labellecouture_events

46. Facebook/Instagram Content Caption: La Belle Couture has a wedding fashion show where you are invited to be an audience! Click here to find out more on La Belle Couture’s website labellecouture.com.sg. Email us at enquiry@labellecouture.com.sg to express your interest! Slots are limited! #singaporewedding #labelle_couture #labellecouture #labellecouture_events

47. Facebook/Instagram Content Caption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes

48. Facebook/Instagram Content Caption: Marriage is going through thick and thin with your loved one. #singaporewedding #labelle_couture #labellecouture #weddingquotes

49. Facebook/Instagram Content Caption: We wish that you have a smooth wedding process in your Big Day! Screenshot this now! You may need these useful tips on your wedding day! #singaporewedding #labelle_couture #labellecouture #wedding tips

50. Facebook/Instagram Content Caption: 10 days to your wedding? Refer to this checklist and do not miss what to do in the last 10 days! #singaporewedding #labelle_couture #labellecouture #wedding tips

51. Facebook/Instagram Content Caption: Vote for your favourite wedding songs by 31 Jan 2015 and get $200 instant rebate for La Belle Couture’s wedding package. Click here for more infor  http://labellecouture.com.sg #singaporewedding #labelle_couture #labellecouture #weddingpackage #weddingsong

52. Website maturity Analysis

54. Website maturity Analysis

55. In a Nutshell

57. Thank You

La Belle Couture Social Media Marketing Plan 2016

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La Belle Couture Social Media Marketing Plan 2016

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