Making your website an engaging place that your visitors trust is no easy task. You can start by making a site that allows visitors to easily find, discuss and share resources. Join iPressRoom's Chris Bechtel and ideaLaunch founder Byron White for a webinar on Reaching a Global Audience to Drive Influence, Reputation and Outcomes. In this webinar you'll learn reasons why upgrading your website capabilities is a necessity if you want to turn site visits into relationships, and relationships into outcomes. Outcomes like greater brand awareness, higher measures of favorable response and revenue growth.

1. Reaching a Global Audience to Drive Influence, Reputation and Outcomes
Byron White Content Marketing Webinar v23 Chris Bechtel
Founder and CEO Tuesday May 31, 2011 Founder and CEO
ideaLaunch and WriterAccess 2 PM EST iPressRoom

2. Content 10 Conversion
Marketing Press Release Enhancement
Revolution Tips Tips

3. The
Content
Marketing
Revolution

4. It’s the art of listening to your customers’
wants and needs.
Listen Up
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

5. And the science of delivering it to them
in a compelling way.
Measurements
Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets

6. It’s constantly testing campaigns to learn
what works and what doesn’t.
Prediction Testing
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing

7. And measuring customers engagement
and desire for more.
Engagement
Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark

8. It’s catching readers orbiting at high
speeds at the right time and place.
Anytime Content
Applet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks

9. And developing a pipeline to educate, earn
trust and drive sales.
New Sales Pipeline
Offer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success

10. And scoring content engagement to
find out who’s most likely to buy.
SalesForce Scoring
Free Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon

11. 10 Tips for Press Release Success

12. Creative Ideas for Press Releases
Article Resources Center Non-Profit Donations Promotions
Courseware Speaking Engagements Benefit Packages
eBook/Printed Books Community Service Hiring Bursts
Podcasts Green Initiatives Retirements
Printed Books Cause Support Record Sales
Tip Centers Internships Record Hits
Webinars Volunteer Vacations Record Views
Whitepapers Remarkable Employees Popular Posts
Widgets Remarkable Company Policy Military Service
WorkBooks Unusual Holiday Celebration Hot News Topics
Videos Viral Marketing Campaigns First-Of-A-Kind

13. Research the Competition

14. Find your customers wants and needs
Surveys
Phone Calls
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

15. Find the story within your employees
Promotions
Donations
Speaking Events
New Company Policy
Board of Advisors
Company Party
Employee Recognition
Awards
Industry Recognition
Certifications

16. Free Keyword Research Tools
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com

17. Optimize Images for Readers and Bots
Customize Stock
Infuse Brand
Create Captions
HyperLink Text
Link Images
Optimize Image Name

18. Centralize the Publishing to Max the Result
Long Tail Long Tail
Short Tail Short Tail
All-Tail Universe All-Tail Universe
Golden Keywords Golden Keywords
Weighted Keywords Weighted Keywords
Keyword Silos Keyword Silos
Internal Links Internal Links
Content Scoring Content Scoring
WordVision Technology WordVision Technology

19. Press Release Calendar
Speaking Events
Content Releases Speaking Event Press Releases
April Content Conversion Conference Speaking
Employee News May PR Web Thrive 2010 Speaking
May Content Marketing Webinar: Press Release Strategy
Policy News
June PR Web Content Marketing Speaking
New Accounts June Softw are & Information Industry Association
June AFFCon Affiliate Conference Denver
Awards July Content Marketing Webinar: PPC Strategy
Philanthropic News

20. Optimize for the Search Engines
PressReleaseGrader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com

21. Track the Performance
Tag Published Date
Track Link Phrases
PageStrengthTool.com
SEOContentGrader.com

22. Track improved listing positions

23. Track increased traffic from releases

24. Track repeat visitation and engagement

25. Track time-on-site for release stickiness

26. Track lead generation from organic traffic

27. Track improved conversion rates

28. Track increased sales from those leads

29. Live Case Study: Press Release Magic
Press Release Magic #4

30. Byron’s Content Marketing Tips book here: ideaLaunch.com/101
Byron White
Founder and CEO
ideaLaunch and WriterAccess
Byron@WriterAccess.com
Twitter: ByronWhite
Chris Bechtel
Founder and CEO
iPressRoom
Chris@iPressRoom.com
Twitter: ChrisBechtel