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How social networks develop in the age of mobile: 
challenges and opportunities 
1 
Keith Teare
2 
Keith Teare 
•Context and Products 
•What matters today? 
•Mobile Social is not Web Social 
•Chat Center - An Example
3 
Context and Products
4 
Men make their own history, 
but they do not make it as 
they please; they do not 
make it under self-selected 
circumstances, but under 
circumstances existing 
already, given and 
transmitted from the past. 
The tradition of all dead 
generations weighs like a 
nightmare on the brains of 
the living. 
The Eighteenth Brumaire of Louis Bonaparte. Karl 
Marx 1852 
•Context and Products
5 
Past 
•Historical Thinking 
Present 
Future
6 
•So….What is Dying today?
7 
•And what is being born?
8 
•Context shapes Life Expectancy?
•Self-assesment is Key. Is it time to Run? 
9
10 
•Or Fight?
•What Matters Today 
11
12 
•What is in the process of death?
13 
•What is in the process of Birth?
•Decisions Decisions 
If the past is 
dying and 
your plan is 
no longer 
relevant, what 
do you do?
16 
•Mobile Social is not Web Social
17 
•Start with the Context
Consumer? 
Enterprise? 
Mobile 
Venture Capital? 
Bootstrapped? 
Software 
App? 
Hardware Service? 
Crowdsourced? 
Curated? 
•Decisions Matter
•Make a good Soup 
Consumer? 
Mobile 
Software 
Service?
•Not a bad Soup
•And Ship Products
•Example: Downtown App
23 
•Being Relevant, 1. Facebook Example
•Being Relevant, 2. Chat Center Example
APIs SDKs •Context - Chat Center 
Chat/Text 
Voice 
Web 
App Silos 
Free 
Smartphones 
SMS MMS 
Web based 
Social Networks 
Mobile Cloud 
Paid Messaging
•Context - Chat Center 
App Silos
What if Chat was 
and FREE
The universality of FREE like 
32 
+
33 
Mobile 
+ 
Web 
kale
34 
Mobile 
+ 
Social Media 
keith
35 
Mobile 
+ 
Apps with No Chat 
keith
36 
Mobile 
+ 
Email 
keith
37 
Mobile 
+ 
Mobile 
Gené
•Revenue - Chat Center 
No Advertising. Free Service. Sell Premium Names
39 
•And if you Succeed?
40 
Its Huge!
41
42 
•Context 
•Product Choices 
•Success or Failure 
•Repeat
43
http://chatcenter.me/keith 
44

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IDCEE 2014: How Social Networks Develop In The Age Of Mobile: Challenges And Opportunities - Keith Teare (CEO @ Chat Center, Co-founder @ TechCrunch)

Hinweis der Redaktion

  1. What we will Cover
  2. The importance of Context
  3. We don’t get to choose when we are born or the moment we decide to build a company. Some variables are “given” to us.
  4. Unless you can understand change - what is dying and what is being born, and the timing of that - you cannot be successful.
  5. Dying is a process, not a finite thing.
  6. Birth of a thing implies that it has Life Expectancy.
  7. But Life expectancy is dominated by Context.
  8. Do You Run and fight to live another day?
  9. Or Fight and Survive?
  10. The importance of Context
  11. Web era companies are less relevant
  12. Mobile, the Mobile Cloud, People and Things
  13. Re-Invent
  14. Re-Invent
  15. Old CAN become New
  16. Mobile, the Mobile Cloud, People and Things
  17. Re-Invent
  18. Re-Invent
  19. Re-Invent
  20. Re-Invent
  21. Re-Invent
  22. Old CAN become New
  23. Re-Invent
  24. Re-Invent
  25. Re-Invent
  26. Re-Invent
  27. Re-Invent
  28. Re-Invent
  29. Re-Invent
  30. Old CAN become New
  31. Old CAN become New
  32. Old CAN become New
  33. Old CAN become New
  34. Old CAN become New
  35. Old CAN become New
  36. Re-Invent
  37. Contemplating Success
  38. Old CAN become New
  39. Its all about Mobile
  40. Contemplating Success
  41. Contemplating Success
  42. Contemplating Success