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ICUC Case Study 5 - Soft Drinks

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ICUC Moderation Inc.
ICUC Moderation Inc.
BusinessTechnology
1 of 11
 
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario *Data pulled from May, June and July of 2011 Facebook Page Moderation Rating PG-13 Risk Rating Medium # of trained Moderators 2 moderators, 1 shift lead, 1 community manager Time Frame 3 months* Services UGC Moderation
Moderation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monthly Moderation Breakdown The inner circle represents the number of pieces of content approved, while the middle circle represents content rejected and the very outer circle represents content escalated.
Monthly Content Breakdown POSTS May 2011 June 2011 July 2011 Board 23 14 6 Wall 1629 1158 1141 Status 1901 2967 1930 Photo 164 194 90 Photo Comments 57 42 37 Video 4 2 2 Video Comments 0 0 3
Status Updates ,[object Object],[object Object],[object Object]
Fan Growth While fan growth did seem to decrease over summer months, this graph shows the percentage increase in number of fans for each of the reporting months.
Conclusion ,[object Object],[object Object]
Contact Thanks, Alisha Paul | Director, Marketing & Social Media [email_address] | @alishaizanne If you would like to contact ICUC regarding moderation services for your brand, please contact: Jan Reischek | VP, Client Services [email_address] | @JReischek
 

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ICUC Case Study 5 - Soft Drinks

  • 1.  
  • 2.
  • 3. Scenario *Data pulled from May, June and July of 2011 Facebook Page Moderation Rating PG-13 Risk Rating Medium # of trained Moderators 2 moderators, 1 shift lead, 1 community manager Time Frame 3 months* Services UGC Moderation
  • 4.
  • 5. Monthly Moderation Breakdown The inner circle represents the number of pieces of content approved, while the middle circle represents content rejected and the very outer circle represents content escalated.
  • 6. Monthly Content Breakdown POSTS May 2011 June 2011 July 2011 Board 23 14 6 Wall 1629 1158 1141 Status 1901 2967 1930 Photo 164 194 90 Photo Comments 57 42 37 Video 4 2 2 Video Comments 0 0 3
  • 7.
  • 8. Fan Growth While fan growth did seem to decrease over summer months, this graph shows the percentage increase in number of fans for each of the reporting months.
  • 9.
  • 10. Contact Thanks, Alisha Paul | Director, Marketing & Social Media [email_address] | @alishaizanne If you would like to contact ICUC regarding moderation services for your brand, please contact: Jan Reischek | VP, Client Services [email_address] | @JReischek
  • 11.