This document discusses cloud computing and the challenges of cloud adoption. It notes that while technology is now mainstream, consumer demand is driving innovation at an accelerating pace. However, widespread adoption of cloud services in businesses faces significant hurdles around security, legacy systems, lock-in effects and developing standardized service level agreements. The document advocates for enabling cloud ecosystems, improving interoperability, and hybrid cloud models to facilitate progressive onboarding of businesses to the cloud.

1. Cloud Computing
Javier Salcedo
Product Director

2. Arsys
250.000 + customers
1.400.000 + services
100+ countries (mainly ES, FR, PT)
40.000.000€+ revenue
5.000.000€+ R&D yearly budget
15.000+ servers capacity in 3 Data Centers
Cloud innovation (mainly IaaS)
IaaS offering 3.000+ servers, 1.500+ customers

3. 1 Customer drives everything
What is happenning?

4. Cloud Computing & Mobility
Internet & Mobile phones
(2010-2015)
2000
PC-era
I’ve just bought the very new
I’ve bought a mobile phone and iPhone 4S
1990
can talk everywhere! I can access everything in
My children want to have the world, everywhere!
Internet access, they have an I couldn’t live without it! I love
email account in the university. it!
IT Pre-history I’m getting one in my job too!
I’ve bought a PC for my children I’ve got 500 FB friends, 100
(only for homework). It has Twitter followers and I’m
something called Wordperfect. receiving 50 emails/day
Most people know that a PC exists Angry Birds record!
before 1990
Nobody knows what IT, a PC or mobile phone is
IT doesn’t exist for the world

5. Mobility is the new way of accessing the information
Multi-location
Multi-device
users

6. Technology adoption acceleration
Time to get 1 million users The birds story…
9 years
9 months
9 days • Waste of 75 millions people's time
• 200 million minutes a day
• Three trillion pigs popped

7. Technology adoption acceleration
1997 2007 2010
300.000
first
day
200.000
first
day
350.000
1
year
1.000.000
28
days
1.000.000
74
days
3.270.000
3
months

8. My experience
ü Just 8 years working
ü 150+ daily inputs (emails, talks, meetings, calls, SMS,
whatsapp), 30% requiring action
ü 500+ projects in my professional life
ü Everything changes… constantly!
None of this would have been possible 15 years ago!

9. So… what is happening?
ü Technology is no longer optional; it’s rather part of our lives
ü Users drive innovation. IT companies don’t do it anymore.
ü Our digital life (personal & professional) is being accelerated at an unknown
extent. We can now have much more interactions and do so many things.

10. 2 Cloud Context

11. Cloud types
Personal
Public
Private
cloud
cloud
cloud
Remember: end user drives everything!!!

12. 3 Cloud Adoption

13. Wow!!! Just click-it!
So Simple!
Business
focus
TCO
Agility
End of
problems

14. It’s not
that easy!!!!
CIO

15. It’s not that easy…
• 1st time in history… better technology at home than at work
• BYOD… ¿users? ¿security? ¿data? CIO
• If I don’t give them tools… they will get them!
• My data!!! How do I keep control?
Damn
cloud!

16. It’s not that easy…
• Lock-in & interoperability
– Provider change CIO
Provider
Service
Automa.on
Time
Standard
services
interoperability
Electricity
Mobile
Phone
Semi-­‐automated
Days
Yes
Yes
ADSL
Cloud
Semi-­‐automated
Weeks/Months
No
No
– SLAs & Common Language become critical for cloud computing
industrialization and massive adoption!!!

17. It’s not that easy…
CIO
• My dear legacy…
• Remember what we talked about life acceleration?
– I don’t have time
– It’s currently working…don’t touch it!
– Cloud is much better but…

18. It’s not that easy…
My team… and I!!!
CIO

19. It’s not that easy…
• The 1.000 ways of doing a TCO analysis
– Am I going to fire my employees?
– Am I going to provide value-added services
to my business with the saved time?
– Am I going to sell my DataCenter space?
– Am I going to keep the same PUE?
– … and many others!
CIO

20. 4 Market at a glance

21. Market growth

22. Everybody wants to play…
Telcos
ISVs
Internet
access
Non-IT
services
Cloud SI’s
Cloud
Businesses
services VARs
providers
Personal
cloud
Internet
IT
Giants
companies
Only main interactions drawn

23. Where’s innovation
• Enabling SaaS ecosystems
• Interoperability & Migration from legacy systems
• Hybrid clouds to allow progressive onboarding
• Standard and measurable SLAs to provide confidence
• Apps “virtualization” to access anything, anywhere

24. 5 Closure

25. Summary
ü Technology is now mainstream for everyone
ü Consumer drives innovation
ü Life is accelerating
ü … but still significant issues to overcome for cloud
mainstream adoption in the businesses space

26. Dreaming with 2020

27. ¿?
Javier Salcedo
Product Director
jsalcedo@arsys.es
www.arsys.es