2. Digital Service delivery
• Self-help solutions
• Smart Assistants
• Online assessments
• Live Chat
• Mobile device apps *
• Social Media *
3. ICE BREAKER
• Name, job, one thing from today
• Questions you may have?
• Using social media to connect with socially,
financially, digitally disenfranchised clients?
• Impact on the way we deliver services?
5. “ Social media…is
about pursuing
relationships and
fostering
communities.
Paul Adams, Google
http://thinkoutsidein.com/blog
6. “
Social media
just now reached
such a critical
mass, it‟s too
hard to ignore.
You don‟t want to be
„that guy‟ who refuses to
adapt to change and
loses touch with reality.”
JuliaRoy
http://juliaroy.com
7. Social media is the vehicle
by which men have finally
decided it‟s cool – and
valuable – to open up,
share, make friends and
have conversations.
(Women have know this for
eons.)”
Diane Hessan
http://Communispace.com
8. Social media is online media
that starts conversations,
encourages people to pass it
on to others, and finds ways to
travel on its own.
Idealware
http://www.idealware.com
11. Why social media
• huge and still growing
• cost-effective way to engage
• complements your existing comms
• Driving traffic, increasing supporters
• effective at some things, less effective at
others
12. ....if Facebook
were a country, it
would be the third
most populated in
the world, ahead
of the United
States.
Only China & India are more populated
13. The proportion of
women aged 18-34
who check Facebook
when they first wake up
ONE- – even before going to
the bathroom.
22. Facebook
• Driving traffic to website
• Moving people to take action – advocate,
volunteer
• Less success with direct fundraising
• Resource: min. 2 hours per week
23.
24. Twitter
• Connect with like-minded organisations and
people
• Cultivating new connections
• Huge reach, quickly
• Resource: min. 2 hours per week
25.
26.
27.
28. YouTube
• Video can be compelling
• Start conversations, spreading the word,
hosting user content, host a video channel
• Driving traffic to your website
• Resource: min. depends on what you plan to
do
30. Flickr
• Tells a story and moves people to take action
• Driving traffic to main website
• Resource: min. event specific, but new content
helps
31.
32. LinkedIn
• Recently passed 100m users
• Professional networks
• Connecting with like-minded people
• Good fit for those supporting people in their
jobs
• Resource: min. 2 hours per week
33.
34. FourSquare
• Location based
• Crowd sourced
• Driving traffic, both online and in person
• Building personal relationships
• Spreading the word
35.
36. Other tools
• Google+ - grown quickly, non-profit potential
unclear
• Ning – start your own online community
(NAVCABoodle)
• Blogs – content is everything
43. 5. USING SOCIAL
BARRIERS TO Barriers
MEDIA…
• Skills
• Capacity
• Change factors
• Social media tools
• Strategy
44. Which tools?
Hours per week you Max. number of social
can commit to social 2 media channels you
media can support
Goal #1 Goal #2 Goal #3 Content: Expertise: Total Rank
how easy will how easy to get
it be for you staff up to
to produce speed?
the necessary
content?
Facebook
Twitter
LinkedIn
Youtube
46. Where to start…
Social Media Planning Guides
www.idealware.org/
Digital Story
Tellinghttp://ictknowledgebase.org.uk/digitalstorytelling
Common Craft
www.commoncraft.com
SocialSource Commons
https://socialsourcecommons.org
48. Credits
This presentation is remixed and adapted from “What
the F**K is Social Media” by Martha Kagan of
espresso.com under Creative Commons Licence
Attribution-Non-Commercial 2.5, and added to with
nuggets of our own received wisdom (yes, really).
All images are from iStockphoto.com unless
otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Editor's Notes
The key question for most nonprofits is not whether social media can be useful—clearly, it can—but rather, how useful, how much time and effort is it likely to take, and what’s reasonable to expect in terms of a return on your time?
It’s huge and still growing.Social media compliments existing media not replaces it.Compliments your existing media – drives traffic to website, newsletter, bulletin, etc
Facebook 845mChina 1.3bn, India 1.2bn, USA 313m
In Idealware’s 2011 Facebook survey, over 70 percent of respondents had succeeded in bringing new supporters to their events, and 66 percent of advocacy organizations had gotten their Facebook fans to take some type of action, like signing a petition. Limited success with direct fundraising. More success with direct action.
