iCrossing UK Client Summit 2011 - Social media to social business

iCrossing
iCrossingKnowledge Manager um iCrossing
SOCIAL MEDIA TO SOCIAL BUSINESS,[object Object],Antony Mayfield, iCrossing,[object Object],1,[object Object]
NETWORKS DEMAND A CONNECTED BUSINESS,[object Object]
Digital marketing is on the frontline of a business transformation. ,[object Object]
Business as usual.,[object Object]
Revolution as usual.,[object Object]
SOCIAL WEB,[object Object],http://goo.gl/gxXdz,[object Object]
DATA DELUGE,[object Object]
EVERYWHERE WEB,[object Object]
Marc Andreesen,[object Object],six months,[object Object]
Threshold concept...,[object Object]
NETWORKS,[object Object],http://goo.gl/fLYOj,[object Object]
 What you know or don't know   ,[object Object], about how networks work can   ,[object Object], influence how much freedom, ,[object Object], wealth and participation you and ,[object Object], your children will have in the rest ,[object Object], of this century.,[object Object],Howard Rheingold,[object Object]
JOHN HAGEL:Edge-to-core speeding up...,[object Object]
HYPECYCLES,[object Object],Source: Gartner,[object Object]
iCrossing UK Client Summit 2011 - Social media to social business
WELCOME TO THE ERA OF COMPLEXITY BUSINESS,[object Object]
Half of my digital strategy is based on pseudoscience (but i don’t know which half),[object Object]
HAVANA cars,[object Object],(cc) Andrea Rosa,[object Object]
DIGITAL BROADENS MARKETING’S ROLE,[object Object]
NETWORKS DEMAND A CONNECTED BUSINESS,[object Object]
...AND CHANGE SOMETIMES COMES QUICKER THAN WE THINK,[object Object]
http://goo.gl/kqYGn,[object Object]
THE WORLD’s MOST POPULAR,[object Object],FAILURE,[object Object]
A STORY OF,[object Object],COMMAND ,[object Object],& ,[object Object],CONTROL,[object Object],UNDER PRESSURE,[object Object]
TODAY, THE STORY OF ORGANISATIONS IS ONE OF,[object Object],BUREAUCRACY,[object Object],VS,[object Object],NETWORKS,[object Object]
HOW TO MAKE A,[object Object],STOP,[object Object],ANALYSIS OF YOUR ORGANISATION,[object Object]
STRATEGY,[object Object],5 - 10 YEARS,[object Object],POLITICAL | ECONOMIC | SOCIAL | TECH,[object Object]
TACTICAL,[object Object],NEXT FOUR QUARTERS ,[object Object],EVERY FUNCTION FROM MARKETING TO HR,[object Object],RISKS | OPPORTUNTIES | COST SAVINGS,[object Object]
ORGANISATION,[object Object],HOW DO YOU PEOPLE WORK TOGETHER? ,[object Object],SHARING INFORMATION,[object Object],REMOVING FRICTION,[object Object]
PERSONAL,[object Object],PRIVATE vs PUBLIC,[object Object],PERSONAL vs PROFESSIONAL,[object Object],SKILLS AND LITERACIES,[object Object]
START WITH,[object Object],PERSONAL,[object Object],OR,[object Object],STRUCTURAL,[object Object],APPROACHES,[object Object]
3 SUPER SKILLS,[object Object]
SUPERSKILL #1,[object Object],NETWORKS,[object Object]
JOHN HAGEL:,[object Object],Serendipity engines,[object Object],http://goo.gl/1Alc,[object Object]
SUPERSKILL #2,[object Object],SHARING,[object Object]
http://goo.gl/c51yY,[object Object]
SUPERSKILL #3,[object Object],FOCUS ,[object Object],& FLOW,[object Object]
pomodorotechnique.com,[object Object]
iCrossing UK Client Summit 2011 - Social media to social business
SUPERSKILL #1,[object Object],Networks,[object Object],SUPERSKILL #2,[object Object],Sharing,[object Object],SUPERSKILL #3,[object Object],Focus & flow,[object Object]
HOW TO,[object Object],SCALE,[object Object],NETWORK SKILLS, IDEAS, METHODS,[object Object]
FRAMEWORK,[object Object]
BOTH THE PROCESS AND THE MAINTAINING OF A,[object Object],FRAMEWORK,[object Object],CREATE OPPORTUNITIES FOR CHANGE ,[object Object]
NETWORKS + HIERARCHY,[object Object]
KEEP IN MIND,[object Object],NETWORKS,[object Object],PERFORM AN ORGANISATIONAL,[object Object],ANALYSIS,[object Object],AND DEVELOP YOUR OWN AND COLLEAGUES’,[object Object],LITERACY,[object Object]
Thanks,[object Object],@amayfield,[object Object],Presentation licensed under Creative  Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/,[object Object],Adapted from Business in Networks http://goo.gl/M0XCS,[object Object]
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