2. Display Impression
Cookie
DART
Event #1 User sees a display ad for the client
Visitor receives
Display cookie
Ads are served by
Display Vendor
3rd Party Ad Server
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3. Search Click-through
Event #2
User does a search for
“Kia” and clicks thru to
kia.com. The user
requests a quote from
the dealer
Dealer Quote
Page Sale with
order code
#ABC123
happened
3rd Party Ad Server
Kia
Sale with order code
#ABC123 happened
Visitor from Search Site Analytics
(I2A Tracking)
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4. Search and Display Correlation
Dealer Request Page
Sale with order code
#ABC123 happened
3rd Party Ad Server
Sale with order code
#ABC123 happened Data Export
Visitor with order code
#ABC123 saw one
display ad on cnn.com
Data Export Attribute Credit
Visitor searched for the
keyword “KiA”
Site Analytics in Google.com Now we can see how search and
(I2A Tracking)
display both influenced this sale
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