“Social Media Savvy” is our CEO's monthly column about all things hospitality & social media in Hotelier Middle East, the largest hospitality & tourism industry publication in the Gulf region. In April 2014, our Chief Cook & Bottle Washer wrote about social media competitions and why most companies do them wrong. He also shared some tips & tricks for running successful competitions on Facebook, Twitter, Instagram, and other platforms. Find out more at www.hoteliermiddleeast.com/opinion/columnists/ or www.iconsulthotels.com Would you like Iconsulthotels experts to write for you, too? Have a look at http://qoo.ly/3ntq9