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C:\Users\Compaq\Desktop\Nadine\Icge\Session (6) M Environement & Guerilla

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The Marketing Environment Guerilla Marketing

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Marketing and Public Relations Council Session SIX
The Mix & Match Exercise
Marketing environment
PEST ANALYSIS
SWOT ANALYSIS
INTERNAL ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXTERNAL ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is IMC?
Integrated marketing communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives of IMC ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guerilla marketing?
 
 
 
 
 
Traditional mrktg VS. GUERILLA mrktg Traditional Guerilla The rule is to INVEST MONEY Time + Effort + Creativity Big size and budget Massive dreams and little budgets Traditional Advertisements Unique advertisements Targeting maximum no. of people Targeting small group of people Systematic Outside the box
MAX. Impact Guerilla MRKT. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples
 
 
 
 
 
Nokia Ad ,[object Object]
What are they advertising for? ,[object Object]
What are they advertising for? ,[object Object]
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