1.
The Future of HospitalityCEO Deep Dive
Future Opportunities for Meetings and Events
29 October 2019

2.
Flexible Formats
Many brands are adopting increasingly flexible modular format options.
More specific propositions and experiences are tailored to niche markets.

3.
Adaptable Spaces
Venues adopt the latest flexible, automated options for fast reconfiguration.
Event planners embrace adaptable spaces to give clients multiple

4.
Meaningful Employment
Younger generations want to work for employers that serve a greater
contribute to society and provide space and time for staff to take the

5.
Facial Recognition
Facial recognition tech is already dominant in fashion retail and fast-growing
Its use for ‘friction-less’ interaction in hospitality is set to accelerate.

6.
Immersive Virtual Reality
The evolution of VR / AR enable many experiences to move to virtual
These become more immersive and personalized than traditional options.

7.
Experience Centers
Apple was the leader of experience centers but other brands are coming to
the fore for stand alone venues increasingly focused on a core idea to share.

8.
Not Travelling
Vastly improved video conferencing, growing environmental concerns and a
re-evaluation of personal time all align to reduce non-critical business travel.

9.
Engineering Serendipity
Venues seek to enable surprise connections within unexpected spaces.
They provide zones for de-connection from the core – sanctuaries within an

10.
Large Scale Connectivity
Many have high expectations about experience and connectivity.
Large scale events have to work seamlessly with high bandwidth.

11.
Rising Cyber Security
More frequent, larger hacks, sophisticated cyber threats and more devices
anxiety about connecting to networks. Virtual security is as pivotal as

12.
Positive Local Impact
As well as economic benefit, events are expected to provide positive local
environmental and social impact –they are judged on the success of this.

13.
Future Agenda, 84 Brook Street, London W1K 5EH +44 203 0088 141
www.futureagenda.org | www.futureagenda.net | @futureagenda
Future Agenda, 84 Brook Street, London W1K 5EH +44 203 0088 141
www.futureagenda.org | www.futureagenda.net | @futureagenda