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Author:
Date: 11 November 2018
ICCA Apac Chapter

Oscar Cerezales 

COO Apac MCI Group

Oscar Cerezales
[long story short … in 9 mins]
US - European Associations as a target?
Associations’ business model under pressure
Opportunities out there?
[association’s value proposition]
[fears]
McKinley 2017
#GEIndex
[wants]
[needs]
[opportunities]
Adjacent communities
Revenue approach
Deep understanding
Become an aggregator
Adjust narrative
Sniper vs Machine gun
OPPORTUNITIES
GREAT OPPORTUNITIES
ARE NOT THAT VISIBLE1
OPPORTUNITIES CAN
BECOME THREATS2
OPPORTUNITIES
CHANGE SHAPE3
Author:
Date:
#ocerezales
oscar cerezales
oscar.cerezales@mci-group.com
Thanks!

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57th ICCA Congress | 11.11.18 | Asia Pacific Chapter Meeting | Oscar Cerezales