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2_ICCA Meetings Association Africa Day_Why should we be bidding and importance of team approach_Amanda Kotze-Nhlapo

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2_ICCA Meetings Association Africa Day_Why should we be bidding and importance of team approach_Amanda Kotze-Nhlapo

  1. 1. South Africa National Convention Bureau (SANCB) Bidding – Are we on the right track, are we working as a team? Why should we be bidding and importance of team approach 24 February 2020
  2. 2. 2 ▪ Meetings (Corporate)M C ▪ Conventions / Congresses E ▪ Exhibitions I ▪ Incentive Business Travel Delegates
  3. 3. 3Source: ICCA Stats Report 2018
  4. 4. KEY ENTITIES IN BUSINESS EVENTS INDUSTRY Conventions Incentives Exhibitions Meetings Supply Side Association Management Companies (AMCs) (for associations and NGOs) Core PCOs/PEOs (act on both demand side / supply side) Associations Corporate (in-house meeting planners) Government Bodies and NGOs Exhibition Organisers Decision Makers National Convention Bureau Regional/City Convention Bureau Convention Centre Professional Congress Organisers (PCO) Destination Management Company (DMC)/Professional Conference Organisers Exhibition Management Companies (EMC) Venue Providers (hotels, resorts, and exhibition grounds) Equipment Suppliers Transportation and Logistics Providers Support Service Providers EndConsumersKeyInfluencers Corporate and Incentive Travel Company
  5. 5. Networks ➢ Builds business contacts, trade and research links Exports ➢ Stimulates international markets for locally produced goods and services Access ➢ Delivers access to new technologies and exchange of ideas Profile ➢Generates media attention as a place to do business Knowledge ➢ Strengthens professional expertise Investment ➢ Provides a world stage – “if they see it, they will invest.” Platform Focus ➢Showcases innovation, products and expertise ➢ Attracts the world’s industry and thought leaders Tourism Business Events Direct Spending Employment Tax Revenues Micro Economic Macro Economic Tourism Business Events
  6. 6. 6 Association Capacity Building Initiatives Coordinated Lead Development Identification of Key Local Contacts Insights and intelligence sharing on leads and potential leads Coordinated trade platform plan
  7. 7. 7 Conversion of leads into bids Joint Sales Activities Client Relationship Building Activities Sharing of Bids Lost insights Account management In-country resource sharing
  8. 8. Conventions Active Membership Meeting Facilities and Technical Support Bidding Support Accessibility by Air Corporate Meetings Ease of Access Infrastructure and Support Services / Headquarters Cost Effectiveness/ROI Reputation/Perception of Destination Incentives Unique Experience Safety and Security Ease of Access Value for Money Exhibitions Size of Local Market State of the Economy Ease of Doing Business Trade Relations Exhibit Space Overall Cost To compete internationally as a Business Events Destination, Key Decision Makers use the following elements to decide on the suitability of hosting their Meetings, Incentive, Conference or Exhibition in the bidding city or country.
  9. 9. ➢ A Convention Bureau is a destination’s marketing body and its primary role is to market and sell the destination it represents- whether a city, region or country. ➢ The Convention Bureau is the natural starting point for anyone who wants to organize a meeting or a congress in a specific destination. ➢ It is a ‘one-stop-shop’ for independent information and assistance and will give a planner unbiased and neutral advice on all aspects of hosting and organising conventions and business events within a particular geographical area. ➢ A Convention Bureau is actively generating leads through sales calls to the clients local and international hosted buyers (associations, corporates; incentive houses; exhibitions); signature events; ICCA Database – lead qualification; sales presentations; industry engagements; relationship marketing; local industry functions; ambassador programme and marketing platforms. ➢ A Convention Bureau continuously research the Business Events market ➢ Develop and business development strategies and tactics ➢ A Convention Bureau support and work in partnership with the destination’s Business Events stakeholders/industry
  10. 10. BiddingSupport •BidStrategy •BidDocument •Lobbying •Bidpromotion •BidPresentations C o n v e n t i o n B u r e a u S e r v i c e SiteInspectionSupport •BiddingSiteInspections •ConventionPlanningSiteInspections ConventionPlanningSupport •Planningsupport •Venueandsupplierrecommendations Finaldecisionwithclient DelegateBoostingSupport •MarketingsupporttopromotetheSA conference •Delegateattendancepromotion OnSiteEventServices •Supporttowardonsiteelementsofthe event ORGANISER / KEY DECISION MAKER FOCUSSED DELEGATE / CONSUMER FOCUSSED Support services clients expect from CB’s. Support must be given for both the actual bidding process and in the form of bid enhancements such as committing support services to the client during the staging of business events
  11. 11. Mining and minerals Manufacturing sector Travel and Tourism Agriculture Financial Sector Wholesale and retail trade Do our sector strengths and knowledge capital guide our bidding?
  12. 12. • The National Association Plan aims to encourage local based Associations, Federations and Societies to: • Rotate their National Meetings/Conferences across SA – Spreading the economic impact of local meetings and conferences to villages, towns and dorpies (VTSD) • Create bidding opportunities for VTSD with the assistance of the Provincial and City Convention Bureaus. • Assist VTSD across SA to develop their meeting and conferencing infrastructure by bidding for National Association Meetings and Conferences. • Promote tourism experiences (pre and post tour packages for delegates and accompany persons programme) in VTSD that can be marketed to delegates by local SMME’s, contributing to domestic tourism. • Incentivise the procurement of conferencing goods and services from local service providers in VTSD. • Create opportunities for communities based in VTSD to attend and participate in National Association Meetings and Conferences as delegates
  13. 13. National Association Host Regular Meetings / Conferences Member of International Association Member of Regional Association Potential to Bid for International or Regional Conference Regional distribution Promote local procurement Encourage pre and post tour activities Association development (capacity building) Lead sourcing CRITERIA OUTPUTS

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