1. Social Media
Web 2.0 and Social Networking
Ian Carnaghan
Information Culture

2. Social Media
Web 2.0
O’Reilly and MediaLive International
Web 2.0 after the dot com bubble burst
Dynamic Web Based Applications
Interactivity and Participation
Information Sharing
Remote Conferencing
* What is Web 2.0: http://oreilly.com/web2/archive/what-is-web-20.html
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3. Social Media
Social Media and Social Networks
Social Media
 Media developed to be disseminated
through social interaction. Blogs,
forum postings, videos, etc.
 Connecting people with common
interests.
 Collaboration and sharing of
information: Flickr, YouTube,
MySpace.
 Making Professional Connections:
Organizational Social Networks,
Alumni Associations, LinkedIn.
Information Culture
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4. Social Media
Social Networking in Plain English
Information Culture
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5. Social Media
Real World Commercial Value
Integration of Social Networking
 Company Fan Pages / Facebook
 Cheap means to broadcast news and information /
Twitter
Beyond Search Engines
 Driving traffic through social media
 Promotion of products and services
Information Culture
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6. Social Media
Risks with Web 2.0 and Social Media
Information published Published information
on social networking from others can hurt
platforms can become your reputation both Services are only
the property of that personally and available as long as
corporation professionally. the site is available.
Step 1 Step 2 Step 3 Step 4 Step 5
There is no “delete” key Data is only protected
on the Internet. Even to the extent of
when information has safeguards the social
been deleted, archives networking provider
remain. has in place.
Investment and potential loss with the ever changing industry remains a concern.
Information Culture
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7. Questions
Information Culture
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