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Universal Acceptance
ICANN 52 | 9 February 2015
| 2
q  Introduction to Universal Acceptance
q  High priority issues
q  Marketing and communications approach
q  Call for a global community initiative
q  Next steps
q  Community feedback
Agenda
Introduction to Universal
Acceptance
High Priority Issues
New types of domains
and email addresses
break stuff.
実例.みんな
example.photography
Борис@почта.пример.рф
We are asking for
Universal Acceptance
実例.みんな
example.photography
Борис@почта.пример.рф
?
public static boolean isValid(String email)
{ boolean result = true;
try {
InternetAddress emailAddr = new InternetAddress(email);
emailAddr.validate();
} catch (AddressException ex) {
result = false;
}
return result;
}
isValid(“address@example.com”): true
isValid(“address@example.network”): true
isValid(“address@xn--5nqv22n.xn--lhr59c”): true
isValid(“address@example.isnotarealtld”): true
isValid(“伊昭傑@郵件.商務”): false
// Correct
// Correct
// Correct
// Not really
// Definitely incorrect
public static boolean isValid(String email)
{ boolean result = true;
try {
InternetAddress emailAddr = new InternetAddress(email);
emailAddr.validate();
} catch (AddressException ex) {
result = false;
}
return result;
}
isValid(“address@example.com”): true
isValid(“address@example.network”): true
isValid(“address@xn--5nqv22n.xn--lhr59c”): true
isValid(“address@example.isnotarealtld”): true
isValid(“伊昭傑@郵件.商務”): false
// Correct
// Correct
// Correct
// Not really
// Definitely incorrect
What’s the problem again?
Universal Acceptance
@
Operating systems
Mail servers
Routers
Mail service providers
Security software
Mail clients
iPad
Android phone
Windows laptop
Universal Acceptance
Repository
English explanations
Code samples
Case studies
In progress at
ua.thedna.org
Marketing And Communications
Approach
Universal Acceptance:
Communications / Outreach
Classic	
  Communica,ons	
  Plan	
  Elements:	
  
Messaging	
  
Distribu,on	
  
MATCHING
Audience	
  
Values	
  
a	
  complicated	
  proposi,on	
  
The	
  communica,on	
  goal	
  is	
  to	
  generate:	
  
awareness
understanding
action
…	
  mul,plied	
  through	
  thousands	
  of	
  applica,ons,	
  
online	
  services,	
  systems	
  	
  
For	
  example,	
  sending	
  a	
  single	
  email	
  
requires	
  engaging	
  an	
  en,re	
  support	
  community	
  
Operating Systems
ISPsEmail Server Software
Routers Mail Clients
Security Providers
UA Repository
One solution
Getting people to
look at it; trust it
•  Information
•  Resources
•  Solutions
each	
  target	
  audience	
  has	
  different	
  interests	
  
§  Business: effect on income & expenses
§  Ability to innovate
§  Looking for new opportunities
§  Reputation
§  In-house vs outsource practices in IT
§  Customer service
§  Cultural
each	
  will	
  respond	
  to	
  distribu,on	
  channels	
  
§ Social media
§ News
§ Individual corporate contacts
§ Formal public relations efforts
§ Trade Associations
§ Industry events
Road	
  blocks	
  to	
  success	
  
§  Who owns the problem?
–  Business owners
–  Hosting companies
–  Cloud service providers
§  What’s the incentive to fix it?
–  There could be significant expense
–  Return on investment is not readily apparent
–  Unclear ownership
§  Outreach and communications
–  Same issue as with new TLD availability
–  Most who have the problem are unaware
craIing	
  communica,ons	
  solu,ons	
  
Find	
  the	
  intersec,on	
  of:	
  	
   CraIed	
  by	
  the	
  industry	
  
to	
  find	
  the	
  right	
  	
  
•  Message
•  Channel
o  ISPs
o  Browsers
o  Application Writers
o  Companies doing
business on the Internet
Mobilising	
  distribu,on	
  channels	
  
§  Social media: using the domain name industry and ICANN community to
multiply messages through their own networks.
§  News stories: use contacts within global organizations and the ICANN
community
§  Individual corporate contacts: using high-level contacts to get proper
management attention
§  Hackathons
§  Offer to arrange meetings of PR firms
COMMUNICATIONS
PLANNING
Industry experts needed to:
•  Craft targeted messages
•  Match to audience
Communications experts need to:
•  Develop distribution plan
•  Support & fund as necessary
Thank	
  You	
  
Call For A Global Community
Initiative
Recommenda)on	
  to	
  ICANN	
  
Community	
  on	
  forma)on	
  of	
  
Universal	
  Acceptance	
  Steering	
  
Group	
  (UASG)	
  
•  A	
  le?er	
  has	
  been	
  draBed	
  by	
  workshop	
  
par)cipants	
  to	
  call	
  on	
  the	
  ICANN	
  community	
  to	
  
join	
  us	
  on	
  the	
  crea)on	
  of	
  a	
  Universal	
  Acceptance	
  
Steering	
  Group	
  (UASG)	
  	
  	
  
•  We	
  are	
  making	
  the	
  le?er	
  available	
  to	
  the	
  
community	
  today.	
  Central	
  are	
  the	
  following	
  three	
  
points:	
  
1)	
  The	
  ICANN	
  community	
  should	
  support	
  the	
  
crea)on	
  of	
  a	
  Steering	
  Group	
  to	
  guide	
  the	
  
iden)fica)on	
  of	
  topline	
  issues	
  and	
  proposed	
  
solu)ons,	
  as	
  well	
  as	
  the	
  crea)on	
  and	
  
dissemina)on	
  of	
  best	
  prac)ces	
  and	
  general	
  
outreach	
  informa)on	
  about	
  Universal	
  
Acceptance.	
  	
  
1)(con7nued)	
  As	
  this	
  is	
  a	
  project	
  that	
  will	
  take	
  years	
  to	
  
make	
  progress	
  on,	
  the	
  Steering	
  Group	
  would	
  be	
  a	
  
standing	
  group	
  whose	
  membership	
  may	
  fluctuate	
  
over	
  the	
  years.	
  ICANN	
  should	
  be	
  prepared	
  for	
  the	
  
Steering	
  Group	
  to	
  drive	
  ac)on	
  over	
  the	
  course	
  of	
  
the	
  next	
  10	
  years,	
  though	
  group	
  leadership	
  terms	
  
and	
  structure	
  should	
  be	
  re-­‐evaluated	
  every	
  two	
  
years.	
  	
  	
  
2)	
  ICANN	
  staff	
  should	
  be	
  the	
  key	
  coordinator	
  in	
  
a	
  formalized	
  community	
  effort	
  on	
  Universal	
  
Acceptance,	
  and	
  provide	
  resources	
  to	
  the	
  
community	
  in	
  order	
  to	
  address	
  this	
  important	
  
issue.	
  
	
  
	
  
3)	
  A	
  call	
  for	
  general	
  membership	
  to	
  the	
  Steering	
  
Group	
  will	
  be	
  announced	
  at	
  the	
  ICANN	
  Universal	
  
Acceptance	
  mee)ng	
  at	
  ICANN52	
  in	
  Singapore,	
  
pending	
  community	
  acceptance	
  of	
  our	
  proposals.	
  In	
  
short	
  order	
  following	
  this	
  mee)ng	
  calls	
  for	
  Steering	
  
Group	
  Chairs	
  or	
  Co-­‐Chairs	
  will	
  then	
  be	
  made.	
  The	
  
leadership	
  chosen	
  will	
  be	
  tasked	
  to	
  drive	
  a	
  further	
  
process	
  to	
  invite	
  volunteers	
  to	
  join	
  the	
  group.	
  	
  
Role	
  of	
  community:	
  
The	
  Universal	
  Acceptance	
  Steering	
  Group	
  (UASG)	
  should	
  be	
  made	
  up	
  
of	
  ICANN	
  community	
  members	
  as	
  well	
  as	
  non-­‐ICANN	
  community	
  
experts.	
  	
  The	
  UASG	
  will	
  provide	
  guidance	
  to	
  the	
  ICANN	
  team	
  as	
  well	
  as	
  
work	
  alongside	
  the	
  ICANN	
  team	
  throughout	
  the	
  project.	
  	
  Ac)ve	
  
par)cipa)on	
  as	
  volunteers	
  is	
  expected	
  from	
  the	
  community.	
  
	
  	
  
The	
  UASG	
  will	
  aim	
  to	
  include	
  par)cipa)on	
  as	
  a	
  mul)stakeholder	
  
group.	
  The	
  UASG	
  and	
  the	
  UA	
  Ini)a)ve	
  is	
  envisioned	
  to	
  be	
  an	
  advocacy	
  
group	
  rather	
  than	
  a	
  policy	
  oriented	
  group.	
  As	
  a	
  result,	
  weighted	
  
representa)on	
  is	
  not	
  expected	
  and	
  par)cipa)on	
  from	
  various	
  
stakeholder	
  groups	
  are	
  expected	
  to	
  change	
  over	
  )me	
  and	
  depending	
  
on	
  the	
  ac)vi)es	
  and	
  priori)es	
  appropriate	
  at	
  various	
  stages	
  of	
  the	
  
project.	
  
Role	
  of	
  ICANN	
  Staff:	
  
ICANN	
  staff	
  role	
  is	
  that	
  of	
  coordinator,	
  catalyst	
  and	
  
supporter	
  and	
  manager	
  of	
  the	
  work	
  streams.	
  They	
  
are	
  there	
  to	
  project	
  manage	
  and	
  publish	
  outcomes,	
  
and	
  to	
  provide	
  budget	
  to	
  support	
  the	
  ini)a)ve.	
  
They	
  should	
  also	
  act	
  as	
  a	
  Secretariat	
  for	
  the	
  UA	
  
Ini)a)ve.	
  Though	
  travel	
  support	
  to	
  mee)ngs	
  should	
  
not	
  be	
  required	
  for	
  Steering	
  Group	
  members,	
  
future	
  research	
  and	
  outreach	
  efforts	
  may	
  
require	
  financial	
  support.	
  	
  
Work	
  Streams	
  
•  Universal	
  Acceptance	
  is	
  a	
  mul)-­‐faceted	
  issue,	
  
and	
  the	
  work	
  of	
  the	
  UASG	
  will	
  be	
  required	
  to	
  
be	
  broken	
  into	
  at	
  least	
  two	
  work	
  streams.	
  
Ini)al	
  work	
  stream	
  recommenda)ons	
  are:	
  
	
  
– High-­‐priority	
  issues	
  
– Communica)ons	
  
Next	
  Steps	
  
•  Quick	
  UASG	
  next-­‐steps	
  meet-­‐up	
  1-­‐1:30PM	
  Thursday	
  
February	
  12th	
  SGT	
  (UTC	
  +8)	
  outside	
  of	
  Padang	
  	
  
•  UASG	
  Kickoff	
  call	
  11AM	
  Wednesday	
  February	
  18th	
  EST	
  
(UTC	
  -­‐5)	
  
•  Sign	
  up	
  for	
  UA-­‐discuss@icann.org	
  for	
  details	
  at	
  
h?ps://mm.icann.org/mailman/lis)nfo/ua-­‐discuss	
  
Next Steps
Community Feedback

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ICANN 52: Universal Acceptance

  • 1. Universal Acceptance ICANN 52 | 9 February 2015
  • 2. | 2 q  Introduction to Universal Acceptance q  High priority issues q  Marketing and communications approach q  Call for a global community initiative q  Next steps q  Community feedback Agenda
  • 5. New types of domains and email addresses break stuff.
  • 7. We are asking for Universal Acceptance
  • 9. ?
  • 10.
  • 11. public static boolean isValid(String email) { boolean result = true; try { InternetAddress emailAddr = new InternetAddress(email); emailAddr.validate(); } catch (AddressException ex) { result = false; } return result; } isValid(“address@example.com”): true isValid(“address@example.network”): true isValid(“address@xn--5nqv22n.xn--lhr59c”): true isValid(“address@example.isnotarealtld”): true isValid(“伊昭傑@郵件.商務”): false // Correct // Correct // Correct // Not really // Definitely incorrect
  • 12. public static boolean isValid(String email) { boolean result = true; try { InternetAddress emailAddr = new InternetAddress(email); emailAddr.validate(); } catch (AddressException ex) { result = false; } return result; } isValid(“address@example.com”): true isValid(“address@example.network”): true isValid(“address@xn--5nqv22n.xn--lhr59c”): true isValid(“address@example.isnotarealtld”): true isValid(“伊昭傑@郵件.商務”): false // Correct // Correct // Correct // Not really // Definitely incorrect
  • 13.
  • 14.
  • 17. @ Operating systems Mail servers Routers Mail service providers Security software Mail clients iPad Android phone Windows laptop
  • 23. Classic  Communica,ons  Plan  Elements:   Messaging   Distribu,on   MATCHING Audience   Values  
  • 25. The  communica,on  goal  is  to  generate:   awareness understanding action
  • 26. …  mul,plied  through  thousands  of  applica,ons,   online  services,  systems    
  • 27. For  example,  sending  a  single  email   requires  engaging  an  en,re  support  community   Operating Systems ISPsEmail Server Software Routers Mail Clients Security Providers
  • 28. UA Repository One solution Getting people to look at it; trust it •  Information •  Resources •  Solutions
  • 29. each  target  audience  has  different  interests   §  Business: effect on income & expenses §  Ability to innovate §  Looking for new opportunities §  Reputation §  In-house vs outsource practices in IT §  Customer service §  Cultural
  • 30. each  will  respond  to  distribu,on  channels   § Social media § News § Individual corporate contacts § Formal public relations efforts § Trade Associations § Industry events
  • 31. Road  blocks  to  success   §  Who owns the problem? –  Business owners –  Hosting companies –  Cloud service providers §  What’s the incentive to fix it? –  There could be significant expense –  Return on investment is not readily apparent –  Unclear ownership §  Outreach and communications –  Same issue as with new TLD availability –  Most who have the problem are unaware
  • 33. Find  the  intersec,on  of:     CraIed  by  the  industry   to  find  the  right     •  Message •  Channel o  ISPs o  Browsers o  Application Writers o  Companies doing business on the Internet
  • 34. Mobilising  distribu,on  channels   §  Social media: using the domain name industry and ICANN community to multiply messages through their own networks. §  News stories: use contacts within global organizations and the ICANN community §  Individual corporate contacts: using high-level contacts to get proper management attention §  Hackathons §  Offer to arrange meetings of PR firms
  • 35. COMMUNICATIONS PLANNING Industry experts needed to: •  Craft targeted messages •  Match to audience Communications experts need to: •  Develop distribution plan •  Support & fund as necessary
  • 36.
  • 38. Call For A Global Community Initiative
  • 39. Recommenda)on  to  ICANN   Community  on  forma)on  of   Universal  Acceptance  Steering   Group  (UASG)  
  • 40. •  A  le?er  has  been  draBed  by  workshop   par)cipants  to  call  on  the  ICANN  community  to   join  us  on  the  crea)on  of  a  Universal  Acceptance   Steering  Group  (UASG)       •  We  are  making  the  le?er  available  to  the   community  today.  Central  are  the  following  three   points:  
  • 41. 1)  The  ICANN  community  should  support  the   crea)on  of  a  Steering  Group  to  guide  the   iden)fica)on  of  topline  issues  and  proposed   solu)ons,  as  well  as  the  crea)on  and   dissemina)on  of  best  prac)ces  and  general   outreach  informa)on  about  Universal   Acceptance.    
  • 42. 1)(con7nued)  As  this  is  a  project  that  will  take  years  to   make  progress  on,  the  Steering  Group  would  be  a   standing  group  whose  membership  may  fluctuate   over  the  years.  ICANN  should  be  prepared  for  the   Steering  Group  to  drive  ac)on  over  the  course  of   the  next  10  years,  though  group  leadership  terms   and  structure  should  be  re-­‐evaluated  every  two   years.      
  • 43. 2)  ICANN  staff  should  be  the  key  coordinator  in   a  formalized  community  effort  on  Universal   Acceptance,  and  provide  resources  to  the   community  in  order  to  address  this  important   issue.      
  • 44. 3)  A  call  for  general  membership  to  the  Steering   Group  will  be  announced  at  the  ICANN  Universal   Acceptance  mee)ng  at  ICANN52  in  Singapore,   pending  community  acceptance  of  our  proposals.  In   short  order  following  this  mee)ng  calls  for  Steering   Group  Chairs  or  Co-­‐Chairs  will  then  be  made.  The   leadership  chosen  will  be  tasked  to  drive  a  further   process  to  invite  volunteers  to  join  the  group.    
  • 45. Role  of  community:   The  Universal  Acceptance  Steering  Group  (UASG)  should  be  made  up   of  ICANN  community  members  as  well  as  non-­‐ICANN  community   experts.    The  UASG  will  provide  guidance  to  the  ICANN  team  as  well  as   work  alongside  the  ICANN  team  throughout  the  project.    Ac)ve   par)cipa)on  as  volunteers  is  expected  from  the  community.       The  UASG  will  aim  to  include  par)cipa)on  as  a  mul)stakeholder   group.  The  UASG  and  the  UA  Ini)a)ve  is  envisioned  to  be  an  advocacy   group  rather  than  a  policy  oriented  group.  As  a  result,  weighted   representa)on  is  not  expected  and  par)cipa)on  from  various   stakeholder  groups  are  expected  to  change  over  )me  and  depending   on  the  ac)vi)es  and  priori)es  appropriate  at  various  stages  of  the   project.  
  • 46. Role  of  ICANN  Staff:   ICANN  staff  role  is  that  of  coordinator,  catalyst  and   supporter  and  manager  of  the  work  streams.  They   are  there  to  project  manage  and  publish  outcomes,   and  to  provide  budget  to  support  the  ini)a)ve.   They  should  also  act  as  a  Secretariat  for  the  UA   Ini)a)ve.  Though  travel  support  to  mee)ngs  should   not  be  required  for  Steering  Group  members,   future  research  and  outreach  efforts  may   require  financial  support.    
  • 47. Work  Streams   •  Universal  Acceptance  is  a  mul)-­‐faceted  issue,   and  the  work  of  the  UASG  will  be  required  to   be  broken  into  at  least  two  work  streams.   Ini)al  work  stream  recommenda)ons  are:     – High-­‐priority  issues   – Communica)ons  
  • 48. Next  Steps   •  Quick  UASG  next-­‐steps  meet-­‐up  1-­‐1:30PM  Thursday   February  12th  SGT  (UTC  +8)  outside  of  Padang     •  UASG  Kickoff  call  11AM  Wednesday  February  18th  EST   (UTC  -­‐5)   •  Sign  up  for  UA-­‐discuss@icann.org  for  details  at   h?ps://mm.icann.org/mailman/lis)nfo/ua-­‐discuss