Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Marketing strategy of hyundai motors in chandigarh

9.551 Aufrufe

Veröffentlicht am

  • Does Penis Size REALLY Matter? The truth comes out... ♥♥♥ http://t.cn/Ai88iYkP
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • I tried Semenax and noticed results after 3 days! I had tried other products... But Semenax WORKS! ◆◆◆ http://t.cn/AiQ0txm6
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Memory Improvement: How To Improve Your Memory In Just 30 Days, click here.. ●●● https://tinyurl.com/brainpill101
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Justin Sinclair has helped thousands of menget their Ex girlfriends back using his methods. Learn them at here■■■ http://scamcb.com/exback123/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Marketing strategy of hyundai motors in chandigarh

  1. 1. “MARKETING STRATEGY OF HYUNDAI MOTORS IN CHANDIGARH” A report submitted to ICAII, Sector 32, CHANDIGARH as a partial fulfillment of MBA (Marketing). Submitted to: - Submitted by:- ICAII AMIT KUMAR Sector 32, Roll No. 511117265 Chandigarh ICAII Institute, Sector 32, Chandigarh
  2. 2. Certificate This is to certify that the project work done on “Marketing strategy of KLG Hyundai in CHANDIGARH” submitted to ICAII Institute of Management, Sector 32, CHANDIGARH by AMIT KUMAR in partial fulfillment of the requirement for the award of degree of MBA in (Marketing Management) is a bonafide work carried out by them under my supervision and guidance. This project work is the original one has not been submitted anywhere else for any other degree/diploma. Date: Name of the Guide: Seal/Stamp of Guide: MANOJ KUMAR MISRA Address: WESTSIDE
  3. 3. Acknowledgement No research can blossom from single person’s mind without proper guidance, assistance and inspiration from various quarters. My project was given its present shape by assistance of many people whom we are greatly indebted to. I owe deep intellectual debt to the numerous people who through their rich and various contributions have greatly improved our understanding of various concepts of our project. I express my sincere thanks to Manoj Kumar Misra for his stimulate discussion, constructive and valuable suggestions that helped us in this endeavor. I would like to thank all those people who graciously helped us by sharing their valuable time, experience & knowledge for completion of this project. Finally, I thank our parents for their moral support and financial help.
  4. 4. Declaration The final project on “Market strategy of KLG Hyundai” under the guidance of Manoj Kumar Misra is the original work done by me. This is the property of the Institute & use of this report without prior permission of the Institute will be considered illegal & actionable. Date: Signature: Amit Kumar Roll No. : 511117265
  5. 5. LITERATURE REVIEW MARKETING Marketing is a societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with or otherwise it is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods. Services to create exchanges that satisfy individual and organizational goals. MARKETING STRATEGY Marketing strategy is a set of objective polices and rules that leas the company's marketing efforts. It is the marketing approach to accomplish the bread objective of the marketing plan. The several of marketing strategy are given below. 1. Selecting largest markets segmentation. 2. Positioning 3. Product 4. Price 5. Place 6. Promotion 7. Research and Development 8. Marketing research The main important part of a marketing company is distribution channel. If this process is not as per the requirement of the customer then the whole company will not survived in this competition market. So, every company always concentrates on their distribution process/channel.
  6. 6. TABLE OF CONTENT Chapter 1: Introduction of the company About the company History of the company Objective of the company Mission and vision of the company Chapter 2: Products of the company Chapter 3: Marketing & Sales strategy of the company in CHANDIGARH. Chapter 4: Sales and Marketing strategy of it Competitors About the competitor Product of the competitor and comparison with product of Hyundai Comparison of Strategy of Hyundai motors and its competitor Chapter 5: Advertisement policy. Chapter 6: Customer relationship management and satisfaction survey Chapter 7: Social Corporate activity of the Company
  7. 7. CHAPTER - 1 Introduction of the company  About the company  History of the company  Objective of the company  Mission and vision of the company
  8. 8. Introduction of company  About the company Hyundai was founded in 1946 in Seoul, Korea. The name ‘Hyundai’ literally means ‘Modern era’, and from the very start the company quickly adopted a passion for progress which has been our hallmark ever since. In less than 50 years, the Hyundai group has become a world leader in building everything from ships to microchips, including consumer electronics, oil rigs and massive infrastructure projects. We even have our own steel blast furnace to process raw materials, many of which come from Australia, which provides enhanced quality control over our products. The Hyundai Motor Company The Hyundai Motor Company was founded in 1967. It produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. Today, Hyundai employs over 68,000 people around the globe. We have manufacturing plants in Korea, India, the USA and the Czech Republic, and joint venture plants in China, Turkey, South-East Asia, South America, Africa and Russia. Hyundai is growing into a brand appreciated by its customers by continuously striving to achieve the single goal of making excellent quality products with an emphasis on exceeding customer expectations. Hyundai now ranks as the world’s fifth largest automotive corporation. What’s more, Hyundai annually invests billions of dollars in research and development to continuously bring you eye-catching, practical cars that are safer and more efficient than ever before. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 7 models of
  9. 9. passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum. In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs. As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 325 strong dealer network and 674 strong service points across India, which will see further expansion in 2011. Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 55 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Embera in the E segment and the Tucson in the SUV segment. Hyundai Motor India Ltd, continuing with its tradition of being the fastest growing passenger car manufacturer, registered total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent with 245387 units in 2008, while overseas sales grew by 92.5 percent, with exports accounting for 243,931 units in 2008. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation
  10. 10. of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL's total production capacity to 600,000 units per annum. HMIL has invested to expand capacity in line with its positioning as HMC's global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 271 strong dealer networks across India, which will be further bolstered in 2009. In 2008, HMIL also successfully completed 10 glorious years of operations in India and to commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response from the auto enthusiasts across the world. Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in India in 2008. Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 95 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car. Hyundai's new model i10 made a clean sweep of all the 'Car of the Year 2008' awards from the leading automotive magazines and TV channels like BS Motoring, CNBC- TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well. The Santro and the Accent also received the 'TNS Voice of the Customer - 2008' award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car. In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine’s ‘Car of the Year 2007’, the ‘Best Mid-size Car of the
  11. 11. Year’ award from NDTV Profit Car & Bike India, the ‘Best Value for Money Car’ from CNBC Auto car and 'Performance Car of the Year' from Business Standard Motoring. Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year 2006'. Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.
  12. 12.  History of the company Abstract Taking pride in your car by driving it and admiring it is one thing, actually knowing its history is quite another. The Hyundai Motor Company is one if not the most dynamic automobile producer in any developing country. This is remarkable considering that the company is closing in on 40 years of existence. To outline its history one must also look into the life and times of its founder Chung Ju-Yung. It cannot be told without the outlining the founders rise from the rice fields of Korea to the circumstances that let him to acquire the knowledge and determination that led to the creation of one of the fastest growing family owned businesses into a global competitor. His creation of numerous companies eventually led to the establishment of the Hyundai Group. The Hyundai Motor Company was one of these. He created it and transformed it from a mere assembler of Ford models to a designer and exporter of its own cars and engines in less than four decades. It has already become a major global player with plants and dealerships that span six continents. The company is one of the largest and most diversified business organizations with 45 affiliated domestic companies and 254 overseas companies in nearly 200 countries. The Hyundai Motor Company is but one which the Group is active in such as shipbuilding, steel, petrochemicals, heavy machinery, aerospace, electronics and financial services. These pages therefore outlines not only the rich and unique History of the Hyundai Motor Company but also the remarkable years beforehand that led to its creation, the eventual breakup of the Group and its continuous development into a top ten global automaker. Pre-Hyundai History 1900-1946 1915 1930 1932 1934 1937 1939 1940 1945 1946 1947 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949 1950 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  13. 13. History Part 1: Before the Hyundai Motor Company. 1915-1939 The story of Hyundai Motor Company starts off first and foremost with its founder, Chung Ju-Yung. He alone created an industrial empire, pulled post-war Korea out of poverty and ruin while building his own fortune. As mentioned in the abstract, to outline the History of Hyundai one must start with its founder and the years leading up to the creation of the Hyundai Motor Company. What does Bill Gates of Microsoft, Phil Knight of Nike, Pierre Omidyar of ebay, and Larry Page of Google all has in common. They have the vision, the tenacity and the refusal to back down, and turn a company into a global player. In Korea, its best personified by Chung Ju-Yung who with his vision created a group of companies that by the time he retired in 1991, accounted for 16 percent of Korea’s gross domestic product and 12 percent of its total exports. The Hyundai Group is one that helped Korea rise to become the world’s 11th largest economy, the eight largest trading partners of the U.S., and a global leader in construction, semiconductors, shipbuilding and steel production. The following outlines the years leading to the creation of the Hyundai Motor Company. 1915 Chung Ju-Yung the eldest son of two girls and six boys is born on November 25th, 1915 in the northern mountainous region of Tongchon, Kangwon-do in what was later known as North Korea to a poor peasant farming family. 1930 Chung graduates from Sonjon Primary School. [1] Chung’s formal education ends when at the age of 14, his father withdraws him and set him to task of helping to provide for his younger siblings by working as a laborer on the family farm. He was later sent to work as a railway construction laborer, bookkeeping and then as a dock hand for a barge owner. All this by the age when most modern youths would be entering junior high school. All the wages he obtained from these jobs were taken by his parents to feed the family. These numerous job assignments and stressful situations to provide for the family led young Chung to attempt to run away from his Tongchun home numerous times. Twice he was caught and brought back and discipline.
  14. 14. 1932 Chung third and final attempt to run away was successful and he financed his 120 mile trek to Seoul by selling one of his father’s cows, arriving in the city around the age of 16.[2] 1934 Chung Ju-yung (then 18 years old) enters the business world by being employed at “Bokheungsanghwoe”, a rice shop in Seoul. 1937 At the age of 22, Chung Ju-yung opens his own rice shop “Gyungilsanghwoe” after the acquisition of the former shop. Learning is the first and foremost fact in establishing a business is trust. 1939 Chung Ju-yung marries 16-year old Byeon Jung-seok.
  15. 15. History Part 2: Occupation, Planting the seeds and The Group is formed. 1940-1950 In the following decade, due to the Japanese occupation, Chung Ju-yung starts planting the seeds which eventually form into the Hyundai Group. A group of companies that become the biggest conglomerate (chaebol), in the country of Korea. The Group comprised many areas of activity including shipbuilding, car manufacturing, retailing, finance and electronics in the years to come. 1940 The Japanese, which had occupied Korea at the time, made it illegal for Koreans to own such critical food trades as rice shops and forced Chung Ju-yung to shutdown. This led him to be a truck driver and then owner of his own delivery service. With the delivery service he gained the knowledge of repairing the trucks and this led to operate an automobile repair shop. Chung Ju-yung officially opens and establishes a garage and repair firm, known as the “Ah-do Service” auto repair shop in Seoul in March 1940. 1946 Chung Ju-yung (then 31 years old) establishes Hyundai Auto Service in Seoul, South Korea on April, 1946 and repaired trucks for the US Armed forces in South Korea. The business helped create and financed The Hyundai Civil Works Co. (known as Hyundai Togun), which was later merged into the Hyundai Engineering and Construction. Hyundai becomes the U.S. Army’s favorite contractor during the Korean War. 1947 The Hyundai Group is founded by Chung Ju-yung as a construction company. The company, Hyundai Civil Works Co. is formally establishment on May 25, 1947.
  16. 16. History Part 3: Mergers, Expansions and Contracts. 1950-1966 1950 Hyundai Togun renamed into Hyundai Construction and Engineering Co. in January, after merging the Hyundai Auto Service and the Hyundai Civil Works Co. together. Hyundai Commercial Transportation Co. established in July. 1960 Hyundai Construction ranks first in the construction industry in terms of orders received. 1961 Hyundai Construction’s headquarters is built in Mukyo-dong, Seoul in January. 1964 Completion of Hyundai Construction’s cement factory in Tanyang, Chungchong- pukto in June. 1965 Receives order to build Thailand’s expressway, the nation’s first order from abroad in September.
  17. 17. History Part 4: The creation of the Hyundai Motor Company 1967-1970 1967 Hyundai starts building the multipurpose dam on the Soyang River in April, finishes the project in December 1973. Hyundai Motor Company established by Chung Ju-yung and his brother Se-yung Chung on December. 1968 Hyundai starts on an eight year experience process of assembling vehicles (1968- 1976). Entered into an Overseas Assembler Agreement (Licensing Agreement) with Ford. (Whereby Hyundai was to assemble Ford compact cars on a semi-knockdown (SKD) basis) Ford transferred “packaged” technology to Hyundai with a set of explicit knowledge, such as blueprints, technical specifications, production manuals and training of Hyundai engineers. This agreement with Ford gave Hyundai valuable migratory knowledge with which to upgrade its tacit and explicit knowledge to auto assembly. Hyundai achieves the shortest time (six months) between groundbreaking and first commercial production among the 118 Ford assembly plants around the world. Hyundai starts producing the Ford Cortinas and Ford Granadas for the South Korean domestic market from 1968 through 1976. Construction begins on the Kyungbu Expressway connecting Pusan and Seoul finishes in June 1970. 1969 Chung Ju-yung inaugurated as Hyundai Construction Chairman in January. Hyundai Cement Co. established.
  18. 18. History Part 5: Collaborating and Learning 1970-1980 1971 Chung Ju-yung becomes the Hyundai Group chairman in February. 1972 On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding, offshore & Engineering and Industrial Plant & Engineering. Founder Chung Ju-Yung takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even building his ship yard. CT Tung received their tanker on time. 1972 On March 23, Hyundai Heavy Industries established. Specializing in Shipbuilding, offshore & Engineering and Industrial Plant & Engineering. Founder Chung Ju-Yung takes his first shipbuilding order for Hong Kong trade giant CT Tung, before even building his ship yard. CT Tung received their tanker on time. 1973 Hyundai Heavy Industries Ltd. Established in April. The Korean government formulated The Long-Term Plan for Promotion of the Automobile Industry and ordered four automobile companies to submit detailed plans to develop Korean cars by 1975. Hyundai being one of these companies. The others were Daewoo, Kia and Sangyong. Hyundai submits its master plan for a new plant with a capacity of 80,000 “Korean” cars. (Note: Actual production for the year was 5,426 cars. Hyundai approaches 26 firms in five countries to acquire different technologies. (10 firms in Japan and Italy for car design. 4 firms in Japan and the United States for stamping shop equipment. 5 firms in the United Kingdom and Germany for casting and forging plants. 2 Firms in Japan and U.K. for engines and 5 U.S. and U.K firms for an integrated parts/components plant. Hyundai enters into a licensing agreement with Giorgio Giugiaro’s Ital Design for body styling and design. Hyundai enters into licensing agreement with Mitsubishi for gasoline engine, transmission, rear axle designs and casting technology.
  19. 19. 1974 Hyundai Engineering Co. and Hyundai Motor Services Co. are set up in February. Hyundai hires former British Leyland Motor Corp., Ltd president George Turnbull as its vice president and six other British technical experts for a three year period (1974- 1977) for the successful development of its first indigenous model, the Pony. Subcompact car Pony, Korea's first independently designed and manufactured model, unveiled at the 55th Turin International Motor Fair. (The engine, transmission and suspension were all from a previous model of the Mitsubishi Lancer and the exterior design by Giugiaro’sItalDesign studios.) 1975 Hyundai Mipo Dockyard Co. founded in April. The Pony (with 90% domestic content) makes Korea the second nation in Asia to have its own domestic automobile, starts production. Hyundai Heavy Industries wins over 900 million in construction contracts with Saudi Arabia to build a port at Jubail. 1976 The Pony model cars, the nation’s first vehicle model, are officially released in January. First Pony exported. Establishment of Korea Industrial Development Co. and Asia Merchant Marine Co. in March, Asia Merchant Marine is later renamed, Hyundai Merchant Marine. Hyundai Corp established in December. Hyundai completes the construction of the Jubail, Saudi Arabia port worth $930 million. Chung saved money by using Korean parts and not insuring the shipments, risking ruin, but the gamble paid off, making Hyundai a major player in Middle East construction. 1977 The British engineers that help Hyundai develop the Pony left the company and Hyundai uses moonlighting Japanese engineers to troubleshoot problems. Chung Ju-yung is appointed chairman of the Federation of Korean Industries and leads the organization until 1987. Chung Ju-yung establishes Asain Foundation as well as the Hyundai Oil Refinery in July.
  20. 20. Acquisition of Gukil Securities and the foundation of Hyundai Securities in November. 1978 Hyundai starts working on the Sosan reclamation project, Chungchong-namdo, in August. Finishes in August 1995. Started sales of 11-ton cargo and dump trucks. Granada (6-cylinder) debut. Hyundai Machine Tools (a branch of the Hyundai Motor Group) established. 1980 Assembly Plant in Canada established.
  21. 21.  Objective of the company Mission and vision of the company Vision We announced "Innovation for Customers" as our mid–to long–term vision with five core strategies: global orientation, respect for human values, customer satisfaction, technology innovation, and cultural creation. We desire to create an automobile culture of putting customer first via developing human–centered and environment–friendly technological innovation. Management Policy Based on a respect for human dignity, we make efforts to meet the expectations of all stakeholders including customers and business partners by building a constructive relationship amongst management, labor, executives and employees. Also, we focus on communicating our corporate values both internally and externally, and gaining confidence from all stakeholders.
  22. 22. Mid-and Long-term Strategies We developed five mid–and long–term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, we selected environmental management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend to promote sustainability development and preservation of the environment.
  23. 23. Chapter - 2 Products of the company HYUNDAI VERNA HYUNDAI TUCSON
  24. 24. Hyundai CARS: Hyundai Santro Xing Hyundai Santro Xing launched in 2003 is the premium hatchback car ruling this segment. The all new Santro Xing makes the riding experience quite exciting, as its interior boasts soft touch three spoke steering wheel, sporty instrument cluster and adequate storage space providing true comfort for its riders. The fuel-economic and responsive engine generating 63 bhp makes Santro Xing an easy to handle car in thick traffic. The 'active intelligence' technology empowers the engine to think and operate at its best under usage condition, delivering maximum power and mileage. Hyundai Santro Xing is a jack of all trades like power efficiency, reliability and long life. The car is powered by 1086 cc Epsilon engine fired by a Distributor less Ignition System (DLI) that results in improved fuel efficiency, reduced emission, and increased power. The everlasting e-Rlx technology makes Santro Xing a true value for money. SANTRO: AE PETROL GL PLUS GLS F/L AUDIO GLS F/L AUDIO GL LPG GLS LPG
  25. 25. Hyundai i10 Hyundai i10 is a premium hatchback segment model and it has gained much popularity in Indian market since its launch in 2007. At the heart of the stylish and eye catching i10 there is a powerful 1.1 liter iRDE(intelligent Responsive Drive Engine) petrol engine with five speed manual transmission that generates superb output of 67 PS @ 5500 rpm. Besides this there is also a 1.2 liter promises to deliver more mileage per liter without making a compromise on the performance. Packed with the refreshing looks and stunning features of comfort, performance and safety, Hyundai i10 is a best buy and a treat to drive. Get on Hyundai i10, the first in i series from Hyundai Motor India Limited, very innovative in design and very intelligent in drive. The all new i 10 boasts sporty and aerodynamic looks and luxurious interiors. The flaunting body outline, wide angle washer wiper, sunroof with slide and tilt option, easy gear shift, refined air conditioning ducts, cockpit style sitting, deep glove box, power windows, height adjustable rear head rests all these attributes make the i 10 truly best in its class. i10: D-Lite- imm D-Lite- imm Era-imm Magna 1.1L Magna (1.2)-imm Sportz GLS (1.2)-imm Sportz Option Sportz AT Asta GLS (1.2) Asta WS GLS (1.2)
  26. 26. Hyundai i20 Hyundai Motor India Limited has come up with another 05 door hatchback Hyundai i20 car to catch the eyes of small car buyers in India. The all new hatchback Hyundai i20 features some cool features that distinctive from its earlier model i10. Hyundai i20 has redesigned front facia with low shinge grille, large headlamps and sporty fog lamps in outside and larger space from the inside In the phase of dipping sale figures, India's leading automaker Hyundai Motor India Limited (HMIL), has stepped-up its existing car model i10 with the refined one i20. The all new Hyundai i20 car model is an another addition in the company's hatchback cars stable that has been launched with more room for the luggage, higher-quality interiors with the flexibility of seating that is near to its predecessor i10. Hyundai i20 car was first showcased in the Paris Motor Show 2008 and in India it was launched in the end of December 2008 meeting all existing emission norms including the Euro-V. The newly launched Hyundai i20 car is equipped with the latest technology 1.2 liter Kappa petrol engine that pumps out maximum power of 80 ps @ 5200 rpms. Hyundai i20 is up for sale throughout India in three variants with seven colors and carries the ex-showroom price range starting from 5.0 Lacs going up to 6.0 lacs for the top version. I 20: ERA 1.2 ERA DSL MAGNA 1.2 MAGNA DSL SPORTZ 1.2
  27. 27. SPORTZ (O) SPORTZ DSL SPORTZ (O) DSL ASTA 1.2 ASTA WITH AVN ASTA DSL ASTA DSL WITH AVN ASTA (O) SR ASTA AT PETROL 1.4 ASTA AT WITH AVN
  28. 28. Hyundai Accent Elegant styling, contemporary looking design, spacious and power packed performance are the underlining features of all new Hyundai Accent Car. Offering umpteen eye-catching features, Hyundai Motors India has equipped this luxury sedan car with host of state of the art comfort, convenience and safety elements. Launched in both petrol and diesel variant Accent Car is available at a very competitive price in number of sizzling color options. Hyundai Accent has come up in new avatar called Executive. Find out here more about Accent Executive... Hyundai Accent Car is the perfect example of harmony between style, luxury, power and performance. With the launch of Accent Hyundai Motors India, India has added another feather in the sedan cars segment of India. Powered with an advanced engine technology and state of the art design & safety features, the all new Hyundai Accent clearly races ahead from the others. The 1.5 SOHC in-line-4-cylinder engine delivers 94 ps of power and 12.5 kgm of torque for the refined output. Hyundai Accent has a very powerful air-conditioning system with the harmonized support of air-flow that keeps the interiors of the Car extremely peaceful. For better control and the comfort while driving this sedan car has been equipped with tilt steering wheel. With host of elegant and convenient features Hyundai Accent has fresh looking front grille, sparkling front & rear lights and mounted stop lamps providing it a sporty catchy looks. Available in sizzling color options, Hyundai Accent Car is available with a price starting from Rs. 5.0 lacs. ACCENT: GLE EXE.1.5 L With imm. GLE EXE LPG With imm.
  29. 29. Hyundai Verna The all new Verna from India's leading car maker Hyundai Motor has every feature which takes it ahead in race of getting bigger share of luxury sedan car market among other players like Honda. Hyundai Verna boasts an egg shell design which makes it aerodynamic from the outside and generously spacious from inside. Available in Petrol & Diesel version, Verna makes you feel the power of 100 horses at work to deliver the sheer exhilaration. India's leading car maker Hyundai Motors has rolled out a new entrant, Verna, in the field of luxury sedan cars which has been refined for perfection in performance, comfort and safety. Just sit behind the wheels of Hyundai Verna and feel the sheer exhilaration from 1.6 L DOHC petrol & 1.5 CRDi diesel engine which generates 103.2 ps and 110 ps of thrilling power. The interiors of Hyundai Verna are generous in space, luxuriant in comfort and convenient to handle, so you can feel the refreshing riding experience. The body line of Verna boasts an egg shell type design which gives it an aerodynamic shape through which you can feel the zooming power behind the wheels. A 2-DIN music system, large alloy wheels, automatic climate control and leather wrapped steering wheel and gear knob, rear wheel disc brakes, ABS and power-assisted steering are few of the striking features of Hyundai Verna that you cannot ignore. The all new Hyundai Verna is available in sizzling color options bearing a competitive price tag starting from Rs 6.50 lakh for the base petrol Verna to Rs 8.00 lakh (approx.) for the CRDi VGT model. VERNA:- VTVT
  30. 30. EON:- The Hyundai Eon is a 5-door hatchback subcompact produced by the Hyundai Motor Company. It was launched in 1 October 2011 in India and in March 2012 in the Philippines. Design:- The Eon was designed jointly between the Hyundai R&D centers in Namyang, South Korea and Hyderabad, India. It is offered with a 814cc 3-cylinder gasoline engine that generates 55 bhp and 75 Nm torque. Accor ding to Hyundai's Philippine distributor, the Eon has a fuel economy rating of 26.3 kilometers per liter. In January 2012, Hyundai India announced LPG models of Eon as well, with an additional cost of approximately INR 27000 to the available models. Variants of EON:- D-Lite: - This has the same features as D-Lite but has an air conditioner and full wheel cover with Hub cap.
  31. 31.  Era Plus - Tinted glass, body colored bumpers, metallic finish centre console, front power window, driver side central locking and electric power steering.  Magna Plus - Front and rear speaker grille, utility options like rear parcel tray, 2 DIN Radio+CD+MP3 Audio with two speakers in front, USB port, auxiliary-in port and a digital clock.  Sportz - Keyless entry, front fog lamps, driver side airbag, keyless entry, body color outside mirror and door handles, metallic finish three-spoke steering wheel unlike other variants which have a two-spoke version.
  32. 32. Hyundai Sonata Hyundai Sonata Embera has added a new dimension in the luxury sedan car segment of India. This new offering from Hyundai is "undoubtedly distinguished" in terms of design, comfort and safety. Sonata Embera is contemporary and sharp from the outside with charismatic features from inside, i.e. more spacious, elegant and cool. The 2.4 L VTVT engine, with the awesome power of 165 ps, would make your ride smoother and controlled. The Sonata Embera has much higher fuel efficiency, courtesy its light-weight and newly- designed engine block. The body of the vehicle looks distinctly different from its predecessor Sonata. It is 53mm longer, 12 mm wider and 53mm higher than Hyundai Sonata. The interiors come with plush, two-tone styling - done in beige and black.
  33. 33. Hyundai Tucson Tucson's large, versatile interior and five-year/60,000-mile basic warranty make it worth a serious look. It is a compact crossover SUV which shares its Elantra-based platform with the redesigned 2005 Kia Sportage. It is a five door vehicle and the driver can switch between two-wheeled and four-wheeled drive. It is well priced, well mannered, and sure to generate interest with a refined exterior and well-done interior. Hyundai Tucson for 2009 has been retouched with new rear and frontal garnishes. There has also been a new wheel design incorporated as well as newly-patterned cloth seating. Cabin materials are fine and well-assembled. Enough adult leg-room is available with split-folding rear seats. All controls are grouped in the easy-to-reach center dashboard stack. The 65- cubic-foot cargo space has under floor storage and a washable mat. Roof has been fitted with railing to allow extra luggage for the passengers. The easy to grip sleek body-colored outside door handle of Tucson lends an impressive look to its exteriors. The round-type lamps and flame-shaped reflectors add to the elegance of its exteriors.
  34. 34. CHAPTER - 3 Marketing & Sales strategy of the company in Chandigarh As companies find it harder to differentiate their physical products, they turn to service differentiation. Companies seek to develop a reputation for superior performance in on time delivery, better and faster answering of inquiries, and quicker resolution of complaints. Service becomes the mantra, and many books have been written to point out the superior profitability of companies that manage to deliver superior service. Marketing strategies for service firms Once service firms lagged behind manufacturing firms in their use of marketing because they were small or professional businesses that did not use marketing, or faced large demand or little competition; but this has certainly changed. Three additional Ps The traditional four Ps marketing approaches work well for goods, but additional elements require attention in service businesses. Booms and bitner suggested three additional Ps for service marketing people, physical evidence, and process. Because most services are provided by people, the selection, the training, and motivation of employees can make a huge difference in customer satisfaction. Ideally, employees should exhibit competence, a caring attitude, responsiveness, initiative, problem –solving ability and good will. Companies also try to demonstrate their service quality through physical evidence and presentation. A hotel will develop a look and style of dealing with customers realizes its intended customer value proposition, whether it is cleanliness, speed, or some other benefit. Finally service companies can choose among different process to deliver their service.
  35. 35. The Price Cut In August 2004, a leading business newspaper reported that Hyundai Motors India Limited (HMIL), an Indian subsidiary of the South Korea- based Hyundai Motors Company (HMC)3 was expected to reduce the price of its flagship car - Santro - by as much as Rs 40,000. Industry experts were expecting a reduction in Santro's price in response to the price war being waged by the market leader in India – Maruti Udyog Limited (MUL), 4 which had reduced the price of its largest selling car in the B segment - Alto - by Rs 58,000 in two price cuts starting from September 2003. This move had resulted in Alto replacing Santro as the largest selling car in the B segment in the period January to June 2004 (Refer Exhibit I for the market segmentation of the Indian car industry). Rebutting the report on price cuts, HMIL's managing director, BVR Subbu (Subbu) said, "We are not cutting prices on the Santro. We have allowed our competitors the prerogative of cutting prices."5 Several dealers of HMIL also felt that the company would not reduce Santro's price as it had not adopted such tactics earlier. Santro had been the most successful product of HMIL and was also the largest selling car in the B segment till the fiscal year 2003-04. Introduced in late 1998, Santro had emerged as the second largest selling car in India after MUL's M800 and had retained its position till March 2004 (Refer Exhibit II for the total units and value sales of the top eleven car models in India). In mid 2004, HMIL with its four models, Santro, Accent, Sonata and Elantra, was the second largest car company in India with 19% market share in the industry. The company was planning to launch another model, 'Getz', in September 2004. Analysts attributed HMIL's success to its ability to launch technologically superior products and its innovative marketing strategies. However, they expressed concerns that the company relied heavily on Santro and any fall in demand for that model would hit the company. It was felt that the introduction of new cars by the competitors and upgrading & price reduction of existing cars in the B segment would affect Santro's sales. This would lead to a loss in Santro's market share. (Refer Exhibit III for the comparison of features of various models in the B segment).
  36. 36. Background Note For a long time after India became independent in 1947, the car market had just two models to offer - the sturdy 'Ambassador' from Hindustan Motors (HM) and the sleek 'Fiat' from Premier Automobiles (PA). This was the result of Government of India's (GOI) decision to keep the car industry tightly protected. For HM and PA, the GOI dictated as to what type of vehicle the two companies should manufacture. No other domestic or foreign car manufacturer was allowed to enter the Indian car industry. The restriction on foreign collaboration led to poor technological improvements in Indian cars. As a result, car prices remained high while quality was inferior. This affected the growth of the industry. The demand for cars in 1960 was 15,714 units and in the next two decades, this rose to 30,989 units, which meant that the Compound Annual Growth Rate (AGR) was just 3.5 per cent. In the 1980s, the GOI felt the need to introduce an affordable small car, targeting the Indian middle class. As manufacturing a small and affordable car required better technology than was available indigenously, the government tied up with the noted Japanese company, Suzuki. The government formed a joint venture with Suzuki and founded MarutiUdyog Limited (MUL). It held 74% and Suzuki got 26% equity stake in MUL. In 1983, MUL launched the 'Maruti 800', priced at Rs 40,000... Hyundai's Entry in India One of the major players that entered the Indian car market was HMC through its subsidiary HMIL. Before making its move, the company closely studied the industry for a year. The company's officials talked to vendors, dealers and customers to get a thorough knowledge of the industry.
  37. 37. Marketing Santro Santro received an encouraging feedback from customers who appreciated its unique design that gave more headroom and facilitated easy entry and exit... Launch of Accent By mid 1999, the major players realized that the 'B' segment would be the fastest growing in the car industry. To cash in, Telco re-launched its 'Indica' by introducing several new features and solving the glitches in the original model... Repositioning Santro By late 2002, the competition in the B segment had increased significantly. MUL's Alto which was launched in October 2000 had received a good response. Although HMIL's Santro remained the largest selling car in the B segment, MUL commanded the largest market share in this segment due to the combined sale of its three cars - Zen, Wagon R and Alto... Status in 2004 The financial year 2003-04 ended on a positive note for HMIL. The company achieved revenues of Rs 50 bn and profit after tax (PAT) of Rs. 1.90 bn in the financial year 2003-04 compared to Rs 43 bn revenues and PAT of Rs 1.65 bn in the fiscal 2002-03... The Challenges Ahead During the period January to June 2004, Santro lost its leadership status in the B segment... Exhibits Exhibit I: Segments of Indian Car Market Exhibit II: Total Sales of Leading Car Models (2003-04) Exhibit III: Comparison of Features of Different Models in B Segment Exhibit IV: Market Share (in Units) of Car Models (April 2000 - January 2004) Exhibit V: HMIL's Santro
  38. 38. Exhibit VI: Advertisement of Accent Exhibit VII: Advertisements of Santro Xing Marketing Strategy Objectives First year Objectives: We are aiming for 5% market share of the Indian market through unit sale volume of 100000. Second year Objectives: We are aiming for 10% market share of the Indian market. An important objective will be to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, quality and value. We also must measure awareness and response so we can adjust our marketing efforts if necessary. Target Markets Hyundai Pa’s marketing strategy is differentiated marketing. Our primary consumer target is middle to upper income professionals who need true value for their money and comfortable ride in city conditions. Our secondary consumer target is college students who need style and speed. Our primary business target is midsized to large sized corporate that want to help their managers and employees by providing them a car for ease of transport. Our secondary business target is entrepreneurs and small business owners who want to provide discounts to managers buying a new car. Each of the four marketing strategies conveys Hyundai Pa’s differentiation to the target marketing segments identified above. Positioning Using product differentiation we are positioning the Hyundai Pa as the most versatile, convenient, value added car model for above target market used. The marketing strategy will be focused on promoting the car as economic car for the next generation.
  39. 39. Marketing Communications By integrating all messages in all media we will reinforce the brand name & main points of product differentiation. Research about media consumption, pattern will help our advertising agency to choose appropriate media and timing to reach prospects before & during the product introduction. Thereafter, advertising will appeared on a pulsing basis to maintain brand awareness and communicate various differentiation messages. The agencies will also co-ordinate public relation efforts to build Hyundai brand & support the differentiation message. To attract market attention & encourage purchasing, we will offer a limited time, registration & insurance. To attract, retain & motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partner. Marketing Mix Product Features: The all-new “Hyundai Pa” is fully loaded with a range of exciting new features. It's a perfect complement to your evolved tastes and lifestyle. And the best way to take your driving pleasure to a brand-new high European styling, Japanese Engineering, and Dream-Like Handling.
  40. 40. The new Hyundai Pa is a generation different from Getz and Santro design. Styled with a clear sense of muscularity, its one-and-a-half box, aggressive form makes for a look of stability, a sense that it is packed with energy and ready to deliver a dynamic drive. Its solid look is complemented by an equally rooted road presence and class-defining ride quality. New chassis systems allow for the front suspension lower arms, steering, and gearbox and rear engine mounting to be attached to a suspension frame. You get lower road noise and a greater feeling of stability as you sail over our roads with feather-touch ease. Price Hyundai is expected to take Maruti heads on with the pricing of their upcoming Hyundai Pa car. After launching cars for the masses since so many years, India’s second largest automobile manufacturer is now targeting the premium segment with their latest model from the Hyundai’s stable. The analysts predict the pricing of this premium hunchback to start from Rs. 3 lakh. This price range would practically rip apart Maruti’s offering in Zen Estilo, which is priced at a higher tag of Rs. 3.5 lakh. Both the companies are known for their value based offerings and Hyundai with their extensive service network and brand reputation for making reliable cars should get the customer’s nod over their competition. The official pricing however is still not out. However, the company is said to be studying the prospects of launching the base model at the 3 - lakh price tag. If they indeed do take the chance of pricing Hyundai at a considerable lower price than Zen Estilo, they would quite likely force the competition to rethink their strategy. Promotion Road Shows The company plans to stage road shows, to display vehicles in the pavilions during various college festivals and exhibition. This car will appeal to youngsters more.
  41. 41. Television advertisements Advertisements to promote and market our product will be shown on leading television channels. Major music and sports channels will promote and they will reach out to the youth will be promoted through Star, Zee, Sony and Doordarshan etc as it has more viewers. Radio Radio is the medium with the widest coverage. Studies have recently shown high levels of exposure to radio broadcasting both within urban and rural areas, whether or not listeners actually own a set. Many people listen to other people's radios or hear them in public places. So radio announcements will be made and advertisements will be announced on the radio about the product features and price, qualities, etc. Print Ads Daily advertisements in leading newspapers and magazines will be used to promote the product. Leaflets at the initial stage will be distributed at railway stations, malls, college areas and various other locations. Workshops and Seminars Workshops and seminars will be held in colleges and big corporate to make people aware about the companies past performance and product features, its affordability and usage, vast distribution network. Road shows will be conducted where free trials of the car would be given. Banners, neon signs Hoardings, banners, neon signs will be displayed at clubs, discs, outside theatres and shops to promote our brand car. Booklets and pamphlets Booklets will be kept at car showrooms, retail battery outlets, etc for the customer to read. These booklets will provide information about our company; the products offered which suits the customers need accordingly.
  42. 42. Marketing Strategies - HYUNDAI The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL had emerged as the second largest car company in India. The case describes in detail the entry, product, pricing, distribution and promotional strategies of HMIL. The case briefs the challenges faced by the company and its marketing plans in future. It also includes a note on the Indian passenger car industry, the leading player and its marketing strategy. The Price Cut In August 2004, a leading business newspaper reported that Hyundai Motors India Limited (HMIL), an Indian subsidiary of the South Korea- based Hyundai Motors Company (HMC) was expected to reduce the price of its flagship car - Santro - by as much as Rs 40,000. Industry experts were expecting a reduction in Santro's price in response to the price war being waged by the market leader in India – Maruti Udyog Limited (MUL), which had reduced the price of its largest selling car in the B segment - Alto - by Rs 58,000 in two price cuts starting from September 2003. This move had resulted in Alto replacing Santro as the largest selling car in the B segment in the period January to June 2004. Objectives First year Objectives: We are aiming for 5% market share of the Indian market through unit sale volume of 100000. Second year Objectives: We are aiming for 10% market share of the Indian market. An important objective will be to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, quality and value. We also must measure awareness and response so we can adjust our marketing efforts if necessary.
  43. 43. Target Markets Hyundai Pa’s marketing strategy is differentiated marketing. Our primary consumer target is middle to upper income professionals who need true value for their money and comfortable ride in city conditions. Our secondary consumer target is college students who need style and speed. Our primary business target is mid sized to large sized corporates that want to help their managers and employees by providing them a car for ease of transport. Our secondary business target is entrepreneurs and small business owners who want to provide discounts to managers buying a new car. Each of the four marketing strategies conveys Hyundai Pa’s differentiation to the target marketing segments identified above. Positioning Using product differentiation we are positioning the Hyundai Pa as the most versatile, convenient, value added car model for above target market used. The marketing strategy will be focused on promoting the car as economic car for the next generation. Strategies Product Hyundai pa is fully loaded and will be sold with 3 year warranty. We will also introduce a diesel/CNG/LPG version of Hyundai Pa in the near future. Also the high end model will have an option of GPS system. Price Hyundai Pa’s base model will be introduced at ex-showroom price of 3 lakhs. This price reflects a strategy of 1) Attracting desirable channel partners 2) Taking market share from Maruti.
  44. 44. Distribution STOCKIEST to DEALERS to SUB DEALERS to BOOKING AGENTS  The Stockiest will represent 3 to 4 districts in a State.  The Dealer will represent a district or main City.  The Sub-Dealer shall represent a particular area or taluka.  The booking agents will be individuals working on freelance basis.
  45. 45. CHAPTER - 4 Sales and Marketing strategy of its Competitors  About the competitor  Product of the competitor and comparison with product of Hyundai  Comparison of strategy of Hyundai motors and its competitor.
  46. 46. TATA MOTORS ABOUT THE COMPANY: The Company was incorporated on 1st September 1945 at Mumbai to manufacture diesel vehicles for commercial use, excavators, industrial shunter, dumpers, heavy forgings and machine tools. The commercial diesel vehicles which were known ‘Tata Mercedes Benz’ (TMB) is now called ‘Tata’ vehicles after the expiry of the collaboration agreement with Daimler-Benz AG, West Germany. The company also used to manufacture pulp and paper making machinery. In 1946 Tata Engineering undertook manufacture of 5000 'KC' broad gauge open wagons for the Indian Railway. The Managing Agency Tata Sons was transferred to Tata Industries on July 1, 1946. The Managing Agency system continued till it was abolished by an act of Parliament in 1970. In 1959 Tata set up its Research and Development Center set up at Jamshedpur and In 1960 The Company’s name, which was Tata Locomotive & Engineering Company Ltd., was changed to Tata Engineering & Locomotive Company Ltd. In 1970 Consequent to the amalgamation of Central Bank of India, Ltd., the company issued and allotted to the shareholders of erstwhile Central Bank of India, Ltd., 11,39,208 - 7.75% mortgaged debentures of Rs.100each on 1st October. Option was given to convert 50% of their face value of a block of 5 debentures into one equity share of the Company at a premium of Rs.150 per share. Consequently 3,19,825 debentures were submitted to convert 50% of their face value into 63,965 No. of equity shares. These shares were issued on 31st March 1975. Subsequently, 3,19,824 debentures of Rs.50 each were consolidated into 1,59,912 debentures of Rs.100 each. As per the terms of issue, these debentures were to be redeemed at par anytime between 1.10.1975 to 30.9.1982. In 1984 The Govt. approval was received for increasing the vehicle manufacturing capacity to 35,520 vehicles per annum thereby bringing the total licensed capacity to 78,000 vehicles. A letter of intent was received for setting up a new plant for the manufacture of 9000 vehicles per annum in U.P which was later converted into an industrial license. Collaboration with M/s Hitachi Construction Machinery Co. Ltd. , Japan, for manufacture of hydraulic excavators.
  47. 47. In 1985 All the dies and many of the machine tools and production devices required for the new `TATA 407' and `TATA 608' series were produced by the Company in Capital Goods Division. The company started making CNC machines in Capital Goods Division and its engineers were receiving know-how and training from Nachi-Fujikoshi and Niigata of Japan with whom the Company was collaborating in these fields. A new electronics centers was also commissioned at Pune to support the manufacture and maintenance of this new generation of CNC machines. In 1989 The Company acquired 25% of the market share in the light commercial vehicles. The company signed an agreement with Hitachi Construction Machinery Co.Ltd. Japan for the manufacture of a more advanced series of hydraulic excavators i.e. `EX'series. In 1992 during these period two new models in the EX series of hydraulic excavators were launched. And a 10 tone pick and carry articulated crane, designed and developed in-house was also introduced. With the help of Hitachi Construction Machinery Co. Ltd., EX-400 model Hydraulic excavator was introduced during the year. The Company undertook to establish a joint venture with Mercedes-Benz to manufacture automobile products for sale in India and to meet the needs of export markets. The project also included the possibility of manufacture of a Mercedes Benz passenger car for the domestic and foreign markets. Mercedes-Benz India Pvt. Ltd. was incorporated on November 1994 which commenced initial assembly of cars in March 1995. During the year, company undertook to set up a joint venture with Asian Glass Co. Ltd., Japan to manufacture float glass to be used as wind shields for automobiles. ACC along with Tata Exports Ltd., participated in the joint venture. The joint venture named as Float lass India Ltd., the Company would have a stake of 16.33%. Tata Cummins Ltd., Mercedes-Benz (India) Ltd., Tata Holster Ltd., Tata Precision Industries, Singapore and Nita Company Ltd., are the joint Ventures of the Company. In 1994 during the year company introduced the Tata SUMO and LPT 709. The company developed a new fuel injected, 4 cylinder petrol engine with the assistance of AVL Austria. The Company successfully launched high performance, low emission and fuel efficient medium commercial vehicles with Cummins engines in Kuwait, Kenya, Zambia and Ghana. The Company also proposed to introduce vehicles with cumin engines in the heavy commercial vehicles segment. Taking advantage of the broad banding policy announced by the Government of India, the Company entered into a collaboration agreement with Honda Motor Co. Ltd., Japan, for the manufacture of their `ACCORD' model of cars in India.
  48. 48. In 1995 a new double pick-up and Army Version of various Telco Vehicles were developed. A new pero engine and turbo diesel engine, an up-graded 709 LCV, new sports utility vehicle Safari expected to be launched shortly. A 25 ton 6 X 2 truck and a bus with cummins engine were launched. Tata Engineering and Locomotive Company (TELCO), has acquired a second hand paint shop, machine line and cylinders from the Australian unit of the Japanese auto giant, Nissan. TELCO is believed to have picked up the unit for Rs. 70 crore. The total cost of import duty would be Rs 100 crore. In 1998 Telco proposes to set up authorized service stations every 100 km on every highway. The Company in its small car segment has launched "Tata Indica" which evoked an overwhelming response in the Indian market. In Oct 1999, the Company won the National award for R&D Efforts in Development of Indigenous Technology in the Mechanical Engineering Industries Sector instituted by Department of Scientific and Industrial Research, Ministry of Science and Technology for the year 1999. The company obtained shareholders' approval for hiving off the division into a 100 per cent subsidiary, Telco Construction Equipment Company Ltd (TCECL), at an extra general body meeting (EGM) held here in Mumbai today. In 2004 Tata Motors launch an upgraded version Indica on January 15, 2004, in a bid to shore up sales of the small car. In Auto Expo: Tata launched new version of Indica. In 2006 Tata Motors launches Cliffrider. In 2007 Tata Motors has been presented the Golden Peacock Global Award for Corporate Social Responsibility (CSR) in the Large Business category by the Institute of Directors. Tata Motors has got a prestigious order from the Delhi Transport Corporation (DTC) for 500 non-AC, CNG-propelled buses. Tata Motors is one of the largest companies in the Tata Group with a total income of US$ 2.35 billion. More than 3 million Tata vehicles ply on Indian roads making Tata a dominant force in the Indian automobile industry. Tata Motors is India's only fully integrated automobile manufacturer with a portfolio that covers trucks, buses, utility vehicles and passenger cars. It would be no exaggeration to say that Tata Motors provides the wheels for India's Growth.
  49. 49. Tata Motors has the unique distinction of giving India its first and only indigenously built passenger car - The Tata Indica and the premium feature sedan - The Tata Indigo. The Indica, launched in 1998, reached the 2,50,000 sales mark within 52 months of launch. Tata Motors owes its leading position in the Indian automobile industry to its strong focus on indigenization. This focus has driven the Company to set up world-class manufacturing units with state-of-the-art technology. Every stage of product evolution-design, development, manufacturing, assembly and quality control, is carried out meticulously. Their manufacturing plants are situated at Jamshedpur in the East, Pune in the West and Lucknow in the North. Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors has consolidated revenue of USD 16 billion after the acquisition of British automotive brands Jaguar and Land Rover in 2008. It is India's largest company in the automobile and commercial vehicle sector with upwards of 70% cumulative Market share in the Domestic Commercial vehicle segment, and had a 0.81% share of the world market in 2007 according to OICA data. The OICA ranked it as the 19th largest automaker, based on figures for 2007 and the second largest manufacturer of commercial vehicles in the world. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer. In India Tata ranks as the leader in every commercial vehicle segment, and is in the top 3 makers of passenger cars. Tata Motors is also the designer and manufacturer of the iconic Tata Nano, which at INR 100,000 (ex-factory) or approximately USD 2300, is the cheapest production car in the world. Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in collaboration with Daimler- Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005 was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2004 Tata Motors bought Daewoo's truck manufacturing unit, now known as Tata Daewoo Commercial Vehicle, in South Korea. It also acquired Hispano Carrocera SA, now a fully- owned subsidiary. In March 2008, it acquired the Jaguar Land Rover (JLR) business from
  50. 50. the Ford Motor Company, which also includes the Daimler and Lanchester brands and the purchase was completed on 2 June 2008. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmadabad, Sanad and Pune in India, as well as in Argentina, South Africa and Thailand.
  51. 51. Product Range: Tata (Sedan): Popular Tata sedan car prices start with Tata cars at a bit below rupees four lakhs to Tata cars at a bit above rupees eight lakhs. Tata sedan cars include. Tata Indigo (Sedan): Tata Indigo is India's first Sedan model - a mid size C' segment completely indigenous sedan. For the price that it is offered, this model is equipped with a host of features that offer extravagant comfort and imposing luxury, offering complete value for money. Tata (Sedan) The Tata Indigo with its petrol and diesel variants targets the middle class consumer with Tata Sedan cars between rupees four and eight lakhs. Tata Indigo variants include. A. Indigo CS GLE (Petrol): The Indigo CS GLE is the base level version in the Indigo CS range of Tata Motors. New cars have a show room price of around Rs.3,80,000 and on-road price of around Rs.4,15,000 inclusive of all charges such as insurance, octroi, RTO, etc. Indigo CS GLE car prices vary with the car dealer's location. B. Indigo CS GLS (Petrol): The Indigo CS GLS is the upper level version with higher price in the Indigo CS range of Tata Motors. New cars in this series have a showroom price ranging from around four lakhs to around four lakhs fifty thousand inclusive of all charges like insurance, octroi, RTO, etc. C. Indigo CS LE (Diesel): The Indigo CS LE is the higher level version in the Indigo CS range of Tata Motors featuring diesel transmission. At the showroom, this car costs around Rs.4,20,000 with an on-road price of around Rs.4,60,000. This includes standard ancillary charges also. D. Indigo CS LS (Diesel): The Indigo CS LS is the top level version with higher price in the Indigo CS range of Tata Motors. The Indigo CS LS is now available at a showroom price of around Rs.4,50,000 with an on road price of around Rs.4,95,000 including supplementary charges. E. Indigo GV (Petrol): Indigo GV is the entry level petrol variant of the Indigo series. New cars have a show room price of around Rs. 3,85,000 and on-road price of around Rs. 4,30,000 inclusive of all charges such as insurance, octroi, RTO, etc. F. Indigo GVE (Petrol): This variant of the Indigo V series is packed with superior looks and features as available in its segment. New cars in this series have a
  52. 52. showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location. G. Indigo V (Diesel): Indigo V is marked for its advanced technology and impressive performance. At the showroom, this car costs around Rs 4,30,000 with an on-road price of around Rs.4,80,000. This includes standard ancillary charges also. H. Indigo GVS (Petrol): Indigo GVS is equipped with advanced features and facilities to provide you with maximum comfort and control. The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,35,000 with an on road price of around Rs.4,85,000 including supplementary charges. I. Indigo VE (Diesel): The perfect combination of power, style and performance is Indigo VE. New cars have a show room price of around Rs.4,45,000 and on-road price of around Rs.5,00,000. Indigo VE car prices vary with the car dealer's location. J. Indigo GLS (Petrol): New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location. K. Indigo VS (Diesel): At the showroom, this car costs around Rs.4,65,000 with an on- road price of around Rs.5,21, 000. This includes standard ancillary charges also. L. Indigo GLX (Petrol): The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,90,000 with an on road price of around Rs.5,45,000 including supplementary charges. M. Indigo LS (Diesel): The advanced technology engine, attractive looks and decent performance makes Indigo LS different from others in its segment. New cars have a show room price of around Rs.4,90,000 and on-road price of around Rs.5,50,000. Indigo LS car prices vary with the car dealer's location. N. Indigo XL (Petrol): New cars in this series have a showroom price ranging from around 5.30 lakhs to around 5.90 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL car prices vary with the car dealer's location. O. Indigo LX (Diesel): At the showroom, this car costs around Rs.5,30,000 with an on- road price of around Rs.5,95, 000. This includes standard ancillary charges also. P. Indigo LS Dicor (Diesel): The Indigo GVS (Petrol) is now available at a showroom price of around Rs.5,35,000 with an on road price of around Rs.5,95,000 including supplementary charges.
  53. 53. Q. Indigo LX Dicor (Diesel): The Indigo LS Dicor is the mid level variant in this series with top range price tag and high end features. New cars in this series have a showroom price ranging from around 5.80 lakhs to around 6.50 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo LX Dicor car prices vary with the car dealer's location. R. Indigo XL (Diesel): This diesel variant of the Indigo collection is now available at a showroom price of around Rs.6,20,000 with an on road price of around Rs.6,85,000 including supplementary charges. S. Indigo XL Grand (Petrol): The entry level grand version of Indigo model is equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.6,70,000 and on-road price of around Rs.7,45,000. Indigo XL Grand car prices vary with the car dealer's location. T. Indigo XL Grand (Diesel): New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location. Tata (SUV): Popular Tata SUV car prices begin with Tata SUVs at a bit above rupees four lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs. Tata SUV models include. Tata Sumo (SUV): The Tata Sumo is now renamed as Tata Sumo Victa with vastly improved features and design. Tata (SUV) The Tata Sumo with its petrol and diesel variants targets the middle class consumer with Tata SUV cars between rupees four and seven lakhs. Tata Sumo variants include. A. Sumo CX-10 Seater (Diesel): Sumo CX-10 Seater boasts for its space and power features. New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location. B. Sumo Victa LX (Diesel): Sumo Victa LX is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.5, 33,000 and
  54. 54. on-road price of around Rs.6, 00,000. Sumo Victa LX car prices vary with the car dealer's location. C. Sumo Victa EX (Diesel): New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Sumo Victa EX car prices vary with the car dealer's location. D. Sumo Victa GX 7 Seater (Diesel): Sumo Victa GX 7 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. The Sumo Victa GX is now available at a showroom price of around Rs.6,24,000 with an on road price of around Rs.7,00,000 including supplementary charges. E. Sumo Victa Gx 8 Seater (Diesel): Sumo Victa GX 8 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. At the showroom, this car costs around Rs.6,30,000 with an on-road price of around Rs.7,00,000. Tata Safari (SUV): The Tata Safari is the first SUV indigenously developed in India. One might consider it a bit obese and massive, but the Safari is a model to reckon with, due to its symbolism with the indigenous effort. Tata (SUV) The Tata Safari with its diesel variants targets the middle class consumer and offers Tata SUV cars between rupees seven and nine lakhs. Tata Safari variants include. A. Safari DL 4 x2 LX TCIC (Diesel): Safari DL 4 x2 LX TCIC is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.6,51,000 and on-road price of around Rs.7,30,000. Safari DL 4 x2 LX TCIC car prices vary with the car dealer's location. B. Safari DiCOR LX 4x2 (Diesel): New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like
  55. 55. insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location. C. Safari DiCOR Exi 4x2 (Petrol): This variant is packed with attractive looks, powerful engine and everlasting performance and reliability features. At the showroom, this car costs around Rs.8,24,000 with an on-road price of around Rs.9,23,000. This includes standard ancillary charges also. D. Safari DiCOR EX 4x2 (Diesel): Safari DiCOR EX 4x2 is equipped with sporty looks and attractive features. The Safari DiCOR EX 4x2 is now available at a showroom price of around Rs.8,25,000 with an on road price of around Rs.9,25,000 including supplementary charges. E. Safari DiCOR LX 4x4 (Diesel): This variant is packed with attractive looks, powerful engine and everlasting performance and reliability features. New cars have a show room price of around Rs.8,53,000 and on-road price of around Rs.9,60,000. F. Safari DiCOR EXI 4X4 (Petrol): New cars in this series have a showroom price ranging from around nine lakhs to around ten lakhs inclusive of all charges like insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location. G. Safari DiCOR EX 4X4 (Diesel): Safari DiCOR EX 4X4 promises enduring performance and complete reliability with its robust looks and powerful engine. At the showroom, this car costs around Rs.9,14,000 with an on-road price of around Rs.10,23,000. This includes standard ancillary charges also. H. Safari DiCOR VX 4X2 (Diesel): Safari DiCOR VX 4x2 is equipped with sporty looks and attractive features. New cars have a show room price of around Rs.10,25,000 and on-road price of around Rs.11,47,000. Safari DiCOR VX 4X2 (Diesel) car prices vary in lakhs upon the car dealer's location. I. Safari DiCOR VX 4X4 (Diesel): Safari DiCOR VX 4X4 boasts for advanced technology engine and attractive looks. At the showroom, this car costs around Rs.11,19,000 with an on-road price of around Rs.12,51,000. This includes standard ancillary charges also.
  56. 56. Tata Winger (SUV): The Tata Winger is a versatile maxi van based on an older generation Renault van - Traffic. It is designed to seat 9 to 13 passengers with generous interior space, more head and leg room, and a wide luggage space. The new Winger takes care of passenger comfort by providing all front facing seats that are equipped with magazine pockets, bottle holders, spot lamps, grab handles, and a music system. A. Winger Luxury Long WB Flat Roof AC (Diesel): The Winger Luxury is the top most variant in the Winger family. It has top range price tag along with several features. The mode has nine individual bucket seats with adjustable headrest, armrest and seat belts. Body colored exteriors add up to its attractive looks. It is the ideal vehicle for its pleasure trips to nearby destination, corporate and business use and for large families also. The plush car like interiors provides a good ambience of luxury as well as space. B. Winger Designer Car by Dilip Chhabria: Recently launched Tata Winger got rave reviews from all over the world. Offering mobility for passengers, this vehicle can take care of corporate, school, and institutional requirements. Safety apart, brightly lit interiors, cool ambience and plush furnishing provide an incentive to passengers who always seek to avoid the drudgery of city or long distance travels. Tata (Hatchback): Popular Tata hatchback car prices begin from Tata hatchback cars at a bit above rupees two lakhs eighty thousand to Tata hatchbacks at a bit above rupees four lakhs seventy-thousand. Popular Tata hatchback models include. Tata Indica (Hatchback): The most desirable car of the Indian auto market for its great styling, price and low maintenance. Tata (Hatchback) The Tata Indica with its diesel variants targets the middle class consumer and offers an on-road price range between rupees two and five lakhs. Tata Indica variants include.
  57. 57. A. Indica Xeta GLE (Petrol): New cars in this series have a showroom price ranging from around two lakhs to around three lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location. B. Indica Xeta GLS (Petrol): The midsized Indica Xeta GLS hatchback throws a tough competition in its segment for its economical price range with exclusive features. At the showroom, this car costs around Rs.2,95,000 with an on-road price of around Rs.3,30,000. This includes standard ancillary charges also. C. Indica Xeta GLG (Petrol): This petrol variant of Indica Xeta possesses classy looks and powerful engine. The Indica Xeta GL is now available at a showroom price of around Rs.3,20,000 with an on road price of around Rs.3,55,000 including supplementary charges. D. Indica V2 DLE (Diesel): Indica V2 DLE promises enduring performance and complete reliability with its attractive looks and powerful engine. At the showroom, this car costs around Rs.3,42,000 with an on-road price of around Rs.3,83,000. This includes standard ancillary charges also. E. Indica Xeta GLX (Petrol): The perfect combination of power, style and performance is Indica Xeta GLX. The Indica Xeta GLX is now available at a showroom price of around Rs.3,45,000 with an on road price of around Rs.3,86,000 including supplementary charges. F. Indica V2 DLS (Diesel): The advanced technology engine, attractive looks and decent performance makes Indica V2 DLS different from others in its segment. New cars have a show room price of around Rs.3,60,000 and on-road price of around Rs.4,00,000. Indica V2 DLS car prices vary with the car dealer's location. G. Indica Dls Turbo (Diesel): New cars in this series have a showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location. H. Indica Dlg Turbo (Diesel): The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. At the showroom, this car costs around Rs.3,92,000 with an on-road price of around Rs.4,40,000. This includes standard ancillary charges also. I. Indica Dlx Turbo (Diesel): The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. The Indica
  58. 58. Xeta GLX is now available at a showroom price of around Rs.4,10,000 with an on road price of around Rs.4,60,000 including supplementary charges. Tata Wagons: Tata wagons have always held a special place in the market. Currently, Tata markets only one model, the Tata Indigo Marina, across seven variants including both diesel and petrol. Tata Indigo Marina (Wagon): The Tata Marina is essentially modeled on the lines of a station wagon that combines the luxury of the sedan along with the roomy features and sizeable appearance of a MUV. Tata Wagons The Tata Indigo Marina with its diesel variants targets the middle class consumer and offers Tata wagon cars between rupees five and seven lakhs. Tata Indigo Marina variants include. A. Indigo Marina GLS (Petrol): Indigo Marina GLS is the entry level variant of the Indigo model equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.4,55,000 and on-road price of around Rs.5,10,000. Indigo Marina GLS car prices vary with the car dealer's location. B. Indigo Marina GLX (Petrol): New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo Marina GLX (Petrol) car prices vary with the car dealer's location. C. Indigo Marina LS (Diesel): Indigo Marina LS promises enduring performance and complete reliability with its decent looks and powerful engine. At the showroom, this car costs around Rs.5,00,000 with an on-road price of around Rs.5,65,000. This includes standard ancillary charges also. D. Indigo Marina LX (Diesel): Indigo Marina LX is marked for its advanced technology and impressive performance. The Indigo Marina LX is now available at a showroom price of around Rs.5,45,000 with an on road price of around Rs.6,10,000 including supplementary charges. E. Indigo Marina GSX (Petrol): Indigo GSX is desirable for its eye-catching looks and high fuel efficiency. New cars have a show room price of around Rs.5,70,000 and on- road price of around Rs.6,40,000. Indigo Marina GSX car prices vary with the car dealer's location.
  59. 59. F. Indigo Marina Lx Dicor (Diesel): Indigo Marina Lx Dicor wins millions of heart of the Indian customers with its elite exterior as well as interior features. At the showroom, this car costs around Rs.6,00,000 with an on-road price of around Rs.6,70,000. This includes standard ancillary charges also.
  60. 60. SKODA At the beginning of December 1895 the mechanic Václav Laurin and the book-seller Václav Klement, both bicykle enthusiasts, started manufacturing bycycles of thein own design, patriotically named Slavia in the nationalist atmosphere of the ond of the 19th century. A few years later, in 1899, the Laurin & Klement Co. began producing motorcycles, wich were soon succesful and gained several racing victories. After initial experiments at the turn of century, producing of motorcycles was gradually replaced by automobiles form 1905 onward. Like the motor cycles, the 1st Laurin & Klement automobile, the Voiturette A was a full success, later becoming the archetype of Czech automobile classic. It soon formed a stable position for Company in the developing international automobile market, so that the Company could soon start operating on a wide scale. The volume of the production increased and soon exceeded the potential of a private enterprise, and in 1907 the founders of the Company initiated conversion to a joint-stock company. The international character of Skoda’s operations became increasingly important. The production facilities were extended constantly and after 1914, Skoda took part in the production for the armed force. Due to the country’s economic development, the joint venture with a strong industrial partner became essential in the nineteen twenties in order to strengthen and modernize the Company, which was at that time producing numerous types of passenger cars, trucks, busses, airplane engines and agricultural machinery. In 1925, fusion with the Pilsen Skoda Co. was accomplished, marking the end of the Laurin & Klement trademark. In early 1930s, the automotive business was again organized as a separate joint-stock company within the Skoda Group (Automobile Industry Co., ASAP). After the crisis, the Company achieved a break- through with the Type Skoda Popular. The German occupation in 1939 to 1945 caused a considerable disruption in the history of the company, which was integrated into the industrial structure of the German Empire. The civilian production programme was immediately limited and production was turned to its needs. In the course of a large-scale nationalization which began immediately after the end
  61. 61. of the war, the Company became a national enterprise named AZNP in 1946. Within the political and economic changes of that time, it acquired the monopoly of passenger car production. Based on the traditional production processes and past success, the Czechoslovak economy managed to maintain a relatively good standard in the post/socialist period for several decades, in spite of the changes brought about by planned economy and efforts at unduly rapid growth. This standard only became questionable towards the end of the nineteen sixties due to development of new technology in the western world. The permanent stagnation of the economy started after the seventies, also affecting the Mladá Boleslav automobile manufacturer in spite of the company’s leading position in the East Europe marker. Production grew again only when the model range Škoda Favorite went into production in 1987. After the political changes of 1989, under the new market economy conditions the Government of the Czechoslovak Republic and the management of Skoda began to search for a strong foreign partner whose experience and investments would be capable of securing long-range international competitiveness of the company. In December 1990, the Government decided on cooperation with the German Volkswagen Group. The Skoda – Volkswagen joint venture began to operate on 16 April 1991 under the name Skoda, automobile. As becoming the fourth brand of the Volkswagen Group alongside VW, AUDI a SEAT. The Skoda Auto is firm on retaining its brand positioning in the luxury segment despite such claims from VW. According to the GM (sales & Marketing) of Skoda, the company doesn’t want to dilute the position in India and is not in a bid to get identified in the mass segment. Skoda likes to have an individual identity for its own by providing quality of unique value proposition. This does not purport to the association with VW, he said. As a measure of consolidation, the company has initiated boutique outlets to retail its products, differing from the conventional dealership showrooms. These outlets, novel in cities, will display lifestyle combined with contemporary ambience fascinating the customers, he said further. 15 new such outlets will be opened in select cities in India this year and this will take the net outlets to 75. Skoda outlets will deal with merchandise and followed by genuine accessories. The target for 2010 is 20000 units from
  62. 62. 15000 units of 2009, by adding new model Yeti SUV to its portfolio during the second half of this year. This Yeti, to be assembled at Aurangabad unit, will get the power of 2.0lit diesel engine. Skoda’s current range in India consists of Skoda Superb, Skoda Octavia, Skoda Laura and Skoda Fabia. The perception of Skoda in Western Europe has changed completely since the takeover by VW, in stark comparison to the reputation of the cars throughout the 1980s—often described as 'the laughing stock' of the automotive world. As technical development progressed and attractive new models were brought to market, Skoda's image was initially slow to improve. In the UK, a major turnabout was achieved with the ironic "It is a Skoda, honest" campaign, which was started in the early 2000s. In a 2003 advertisement on British television, a new employee on the production line is fitting Skoda badges on the car bonnets. When some attractive looking cars come along he stands back, not fitting the badge, since they look so good they cannot be Skoda. This market campaign worked by confronting Skoda's image problem head-on—a tactic which marketing professionals regard as high risk. Before the advertising campaign, it was common to hear tour guides in Bratislava making jokes about the Skoda, saying "How do you double the value of a Skoda? Fill up the gas tank!" If the Fabia and Octavia had been anything less than excellent cars the campaign might have backfired badly. By 2005 Skoda was selling over 30,000 cars a year in the UK, a market share of over 1%. For the first time in its UK history, a waiting list developed for deliveries by Skoda. Skoda owners in the UK have consistently ranked the brand at or near the top of the J.D. Power customer satisfaction survey during the 2000s. As of 2010 Skoda has several manufacturing and assembly plants, including one in Sarajevo, Bosnia and Herzegovina. Skoda also has an assembly plant in the city of Aurangabad, in the western Indian state of Maharashtra which was established in 2001 as Skoda India Private Ltd. In 2006 Skoda presented its brand new model Roomster, which is a small MPV with a unique design, which reflects future trends. At the end of December 2006 Skoda released the first official pictures of the new Fabia, a model that would replace the Fabia in 2007. Later in 2008 Skoda released the first pictures of the face-lifted Octavia with new headlights, front grille and bumper, as well as a slightly restyled rear and interior. The revised car also features a new selection of engines including the 1.4 TFSI and new common rail diesel engines.
  63. 63. A new concept car was presented at the Paris Auto Show in September 2006. The concept was called Joyster, a three-door compact car intended especially for young people. Volkswagen Group's Australian arm, Volkswagen Group Australia (VGA), recently announced that they would be returning Skoda, last sold in Australia in 1983, to the Australian car market in October, 2007. As of 2010 the Octavia, Roomster and Superb are available in Australia. VGA have stated they will only bring the Fabia onto the Australian market if they are able to price it below the Volkswagen Polo. It is rumored that a version of the low-cost subcompact Brazilian Volkswagen Gol NF will be a new base model for Skoda in Europe. Skoda started production in China in 2006. Its 2009 China sales more than doubled from 2008, reaching 123,000 vehicles. Shanghai Volkswagen plans to build Yeti SUV in 2011 Popular cars of Skoda which is available in India: Skoda (Hatchback): Popular Skoda Fabia models range in on-road price from below rupees seven lakhs to a bit above rupees eight lakhs. 1. Skoda Fabia (Hatchback): Skoda Fabia is luxurious hatchback model from the world class Skoda collection now available in India. Its style and substance make it a sure competitor to other C segment Sedan cars in the market. The Skoda Fabia offers an on-road price range between rupees seven and eight lakhs. Skoda Fabia is available in different engine specifications like diesel and petrol. A. Fabia Classic (Diesel): Skoda Fabia Classic is revolutionary model born in the Skoda hatchback family is available at a showroom price of around Rs.6,67,191 with an on road price of around Rs.7,30,786 including supplementary charges. B. Fabia Ambiente (Diesel): Skoda Fabia Ambiente gives tough competition to sedan species in the market with its superior looks and striking features. New cars have a show room price of around Rs.7,43,627 and on-road price of around Rs.8,14,066. C. Fabia Elegance (TDI) (Diesel): Skoda Fabia Elegance TDI is a luxury hatchback packed with excellent features and born with diesel engine. At the showroom, this car costs around Rs.7,92,686 with an on-road price of around Rs.8,67,462.
  64. 64. D. Fabia Elegance (MPI) (Petrol): Skoda Fabia Elegance MPI is a luxury hatchback packed with excellent features and born with petrol engine. At the showroom, this car costs around Rs.6, 99,932 with an on-road price of around Rs.7, 66,510. Skoda (Sedan): Popular Skoda sedan car prices start from Skoda cars at a bit below rupees eight lakhs to Skoda cars at a bit above rupees ten lakhs. 2. Skoda Octavia (Sedan): Skoda Octavia is well known for its classy looks and cost effective features. This master piece boasts for its unbeatable style and performance. Skoda (Sedan) The Skoda Octavia with its petrol and diesel variants targets the middle class consumer and offers Skoda car prices between rupees twelve and fifteen lakhs. A. Octavia Rider 1.8 Turbo (Petrol): Octavia Rider 1.8 Turbo is packed with trendy design and various attractive features. New cars have a show room price of around Rs.11,15,000 and on-road price of around Rs.12,50,000 inclusive of all charges such as insurance, octroi, RTO, etc. Skoda Octavia Rider 1.8 Turbo (Petrol) car prices vary in lakhs upon the car dealer's location. B. Octavia Rider 1.9 TDI (Diesel): New cars in this series have a showroom price ranging from around eleven lakhs to around twelve lakhs. Octavia Rider 1.9 TDI car prices vary with the car dealer's location. C. Octavia Elegance 1.9 TDI (Diesel): The Octavia Elegance 1.9 TDI (Diesel) is now available at a showroom price of around Rs.12, 82,000 with an on road price of around Rs.14,35,000 including supplementary charges. D. Octavia 1.8 RS Turbo (Petrol): New cars have a show room price of around Rs.13, 50,000 and on-road price of around Rs.15, 10,000. Skoda Octavia 1.8 RS Turbo (Petrol) car prices vary in lakhs upon the car dealer's location. E. Octavia L& K (Diesel): At the showroom, this car costs around Rs.14, 00,000 with an on-road price of around Rs.15, 67, 000. This includes standard ancillary charges also. 3. Skoda Laura (Sedan): Skoda Laura, a stablemate of Skoda Octavia, Laura is popular for its contemporary, dynamic designer looks. Specially customized, the model has
  65. 65. stood the test of times in Indian conditions with its extraordinary performance giving results beyond imagination. Skoda (Sedan) The Skoda Laura with its diesel variants targets the middle class consumer with Skoda car prices between rupees sixteen and nineteen lakhs. A. Laura Elegance (Diesel): Passionately designed interiors, is what makes this vivacious beauty, a truly comfort zone to indulge in. New cars have a show room price of around Rs.14, 74,000 and on-road price of around Rs.16, 50,000. Skoda Laura Elegance (Diesel) car prices vary in lakhs upon the car dealer's location. B. Laura L and K (Manual) (Diesel): New cars in this series have a showroom price ranging from around sixteen lakhs to around eighteen lakhs inclusive of all charges like insurance, octroi, RTO, etc. Laura L and K car prices vary with the car dealer's location. C. Laura L and K AT (Diesel): At the showroom, this car costs around Rs.16,75,000 with an on-road price of around Rs.18,72,000. This includes standard ancillary charges also. 4. Skoda Superb (Sedan): Skoda Superb is flagship model of Skoda and an automobile wonder. Just the look of it, makes you want it more than your next heartbeat. Skoda (Sedan) The Skoda Superb with its petrol and diesel variants targets the upper middle class consumer with Skoda car prices between rupees twenty two and twenty five lakhs. A. Superb 2.8 V6 (Petrol): New cars have a show room price of around Rs.20, 30,000 and on-road price of around Rs.22, 70,000. Skoda Superb 2.8 V6 (Petrol) car prices vary in lakhs upon the car dealer's location. B. Superb 2.5 V6 Tdi (Diesel): New cars in this series have a showroom price ranging from around twenty two lakhs to around twenty four lakhs. Laura L and K car prices vary with the car dealer's location. 5. Skoda (Wagon): Popular Skoda wagon car prices start from Skoda wagons at a bit above rupees fifteen lakhs to Skoda wagons at a bit below rupees sixteen lakhs twenty thousand. A. Skoda Octavia (Wagon): Skoda's extra bit of car in every single model, inescapably reflects in Skoda Octavia (wagon) again. Skoda (Wagon) The Skoda Octavia with its
  66. 66. petrol and diesel variants targets the middle class consumer with Skoda wagon car prices between rupees fifteen and sixteen lakhs. B. Octavia Combi 1.8 RS Turbo (Petrol): The Octavia Combi 1.8 RS Turbo is now available at a showroom price of around Rs.14, 00,000 with an on road price of around Rs.16,00,000 including supplementary charges.
  67. 67. TOYOTA Toyota Motor Corporation was Japan’s largest car company and the world’s third largest by the year 2000. The company was producing almost five million units annually in the late 1990s and controlled 9.8 percent of the global market for automobiles. Although its profits declined substantially during the global economic downturn of the early 1990s, Toyota responded by cutting costs and moving production to overseas markets. The company represented one of the true success stories in the history of manufacturing, its growth and success reflective of Japan’s astonishing resurgence following World War II. In 1930: The Emergence of Japanese Automobile Manufacturing in the 1930s and 1940s.In 1933 a Japanese man named Kiichiro Toyoda traveled to the United States, where he visited a number of automobile production plants. Upon his return to Japan, the young man established an automobile division within his father’s loom factory and in May 1935 produced his first prototype vehicle. General Motors and Ford already were operating assembly plants in Japan, but U.S. preeminence in the worldwide automotive industry did not deter Toyota. Since Japan had very few natural resources, the company had every incentive to develop engines and vehicles that were highly fuel efficient. In 1939, the company established a research center to begin work on battery-powered vehicles. This was followed in 1940 by the establishment of the Toyota Science Research Center (The nucleus of the Toyota Central Research and Development Laboratories, Inc.) and the Toyota Works. The next year Toyota Machine Works, Ltd. was founded for the production of both machine tools and auto parts. As Japan became embroiled in World War II, the procurement of basic materials for automobile manufacturing became more and more difficult. At one point Toyota was manufacturing trucks with no radiator grills, brakes only on the rear wheels, wooden seats, and a single headlight. Pushing toward the limits of resource conservation as the course of the war began to cripple Japan’s economy the company started piecing together usable parts from wrecked or worn-out trucks in order to build ‘recycled’ vehicles.
  68. 68. When the war ended in August 1945 most of Japan’s industrial facilities had been wrecked, and the Toyota (or Toyota as it became known after the war) production plants had suffered extensively. The company had 3,000 employees but no working facilities, and the economic situation in Japan was chaotic. But the Japanese tradition of dedication and perseverance proved to be Toyota’s most powerful tool in the difficult task of reconstruction. Postwar Challenges and Innovations: The Birth of the Small Car Just as the Japanese motor industry as a whole was beginning to recover, there was mounting concern that American and European auto manufacturers would overwhelm the Japanese market with their economic and technical superiority. Japan’s automakers knew that they could no longer count on government protection in the form of high import duties or other barriers as they had before the war. Since American manufacturers were concentrating their efforts on medium-sized and larger cars, Toyota’s executives thought that by focusing on small cars the company could avoid a head-on market confrontation. Kiichiro Toyoda likened the postwar situation in Japan to that in England. ‘The British motorcar industry, he said, ‘also faces many difficulties, but its fate will be largely determined by how strongly American automakers feel they should concentrate on small cars. It was January 1947 when Toyota engineers completed their first prototype for a small car: its chassis was of the backbone type (never used before in Japan), its front suspension relied primarily on coil springs, and its maximum speed was 54 miles per hour. After two years of difficulties the company seemed headed for success. This was not to be accomplished as easily as expected, however. Two years later, in 1949, Toyota suffered its first and only serious conflict between labor and management. Nearly four years had passed since the end of the war, but Japan’s economy was still in poor shape: goods and materials of all kinds were in short supply, inflation was rampant, and people in the cities were forced to trade their clothing and home furnishings for rice or potatoes to survive. That year the Japanese government took measures to control runaway inflation in ways that severely reduced consumer purchasing power and worsened the already severely depressed domestic automotive market.

×