1. AREAS to Cover
Marketing and Promotion
Targeting Audiences
Production
Lessons left 2

2. G322 Music Industry Exam Preparation
EXAM AREA:
MARKETING AND PROMOTION
Practice question to do at the end of the lesson:
To what extent does digital distribution affect the
marketing and consumption of media products in the
media area you have studied?

3. Level 3-define Level 4-add example also
Consumption
Synergy
Cross Media
Promotion
Proliferation
Ownership
Convergence
Sampling effect

4. Piracy Re-Cap
Write a PEE about how SONY combat piracy
P One way that Sony have tried to combat the negative effects of piracy is
by
E
E This allows them to

5. G322 Music Industry Exam Preparation
To what extent does digital distribution affect the marketing and consumption
of media products in the media area you have studied?
Production
What are the
This is VITAL traditional ways of
To record marketing music artist?
companies Marketing/Promotion
particular major and Targeting Audiences What are the ways that
labels new technology/digital
Who may spend media has effected
huge budgets on marketing and
marketing artists Distribution promotion?
Consumption/Exchange

6. Marketing and Promotion
Traditional Marketing New technology/digital/social
network marketing
What are the traditional ways of What are the ways that new
marketing music artist? technology/digital media has effected
marketing and promotion

7. Contemporary Marketing Strategies
AIM
PROBLEM
SOLUTION

8. Level 3: Questions to Practice
Discuss how the labels you have studied appeal to their target audiences?
How far has technology changed the way that music is marketed and
promoted for the companies that you have studied.
What are the positive and negative effects of new technology for the labels
and audiences you have studied?
How does the type of record label effect the products that are produced and
marketed with the labels you have studied.