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Gamification design

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Gamification design

  1. Gamification Media didactics and design 25th May 2012/Beuth University of Applied Sciences Berlin Prof. Dr. Ilona Buchem Friday, May 25, 2012
  2. gamification http://webtechman.com/blog/wp-content/uploads/gamification-discontents-Sebastian-Deterding.png 2 Friday, May 25, 2012
  3. gamification predictions • PEW Research: Game-style engagement can bring element of enjoyment to otherwise dull tasks. • Deloitte: gamification as top 10 technology trend in 2012. • Gartner: 50% of corporate innovation will be gamified by 2015. For more information see The PEW Report on “The Future of Gamification”: http://pewinternet.org/Reports/2012/Future-of-Gamification.aspx http://www.business2community.com/trends-news/gamification-in-2012-whats-next-infographic-0117105 3 Friday, May 25, 2012
  4. what is gamification? gamification means: using game design elements in non-gaming contexts http://smallbiztechnology.com/wp-content/uploads/2011/10/gamification_badges.jpg For more on gamification read the interview with Sebastian Deterding: http://elearnmag.acm.org/featured.cfm?aid=2008214 4 Friday, May 25, 2012
  5. what elements? • Game dynamics: • Game aesthetics: • Competition, cooperation • Game-like interface design elements • Multiplayer, single- player • Fun, exploration, play • Game mechanics: • Missions, challenges, • Rewards: trophies, badges, points, leader quests, storytelling boards • Levels, progress bars, feedback, monitoring • Status count, retweets friend indicators: For more view the presentation by Amy Jo KIM: http://www.youtube.com/watch?v=F4YP-hGZTuA&feature=results_video&playnext=1&list=PLCD002235F45D8FC7 5 Friday, May 25, 2012
  6. what contexts? • Management (team building, crowdsourcing) • Recruiting (tasks, problem-solving) • Marketing (loyalty, branding) • Sports and wellness (running, diets) • Personal development (healthy lifestyle) • Training and education (instruction, assessment) • Citizen campaigns (environment, road behavior) 6 Friday, May 25, 2012
  7. gamification elements 7 Friday, May 25, 2012
  8. some game dynamics • Competition • Cooperation • Multi-player • Single-player 8 Friday, May 25, 2012
  9. competition http://ht.ly/b8os9 9 Friday, May 25, 2012
  10. competition http://ht.ly/b8tPn 10 Friday, May 25, 2012
  11. cooperation 11 Friday, May 25, 2012
  12. multiplayer approach https://foursquare.com/ 12 Friday, May 25, 2012
  13. single-player approach https://www.mint.com/t/011-a/ 13 Friday, May 25, 2012
  14. single-player approach http://healthmonth.com/ 14 Friday, May 25, 2012
  15. game mechanics • Missions, challenges, quests, storytelling • Levels, progress bars, feedback • Rewards: trophies, badges, points, leader boards • Status indicators: friend count, retweets 15 Friday, May 25, 2012
  16. missions and storytelling https://www.zombiesrungame.com/ 16 Friday, May 25, 2012
  17. storytelling https://vimeo.com/25654397 17 Friday, May 25, 2012
  18. challenges http://ht.ly/b8nSj 18 Friday, May 25, 2012
  19. levels http://ht.ly/b8oLG 19 Friday, May 25, 2012
  20. progress bars http://ht.ly/b8oey 20 Friday, May 25, 2012
  21. badges 21 Friday, May 25, 2012
  22. badges http://www.redcrittertracker.com/ 22 Friday, May 25, 2012
  23. points Video: http://ht.l/b8qCx https://www.recyclebank.com/how-rewards-work/ 23 Friday, May 25, 2012
  24. leaderboards 24 Friday, May 25, 2012
  25. leaderboards Nike Plus http://ht.ly/b8o5p 25 Friday, May 25, 2012
  26. combining rewards http://ht.ly/b8tm2 26 Friday, May 25, 2012
  27. fun, exploration, play http://metycoon.org/ 27 Friday, May 25, 2012
  28. Designing for gamification 28 Friday, May 25, 2012
  29. gamification design Clear goals Progress Feedback Exploration Creativity Surprise Rewards Community http://www.dau.mil/pubscats/PubsCats/Sanchez.pdf 29 Friday, May 25, 2012
  30. 30 Friday, May 25, 2012
  31. One address personal and social needs of players 31 Friday, May 25, 2012
  32. Two build fun and pleasure into activities 32 Friday, May 25, 2012
  33. Three engage different types of players 33 Friday, May 25, 2012
  34. Four build a system that is easy to learn and hard to master 34 Friday, May 25, 2012
  35. Five use game mechanics for motivation + enjoyment 35 Friday, May 25, 2012
  36. Six provide new challenges and progress on complexity 36 Friday, May 25, 2012
  37. design for the key stages of player lifecycle Mastery Habit building On-boarding Amy Jo Kim: http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products 37 Friday, May 25, 2012
  38. design for different player types http://frankcaron.com/Flogger/wp-content/uploads/2011/07/frankcaron_playerTypes_flat.png 38 Friday, May 25, 2012
  39. Design for flow http://4.bp.blogspot.com/_q1HPM5zbGnw/TJI5hn0F7TI/AAAAAAAAK80/Pg7hy_xPllk/s1600/flow-channel.png 39 Friday, May 25, 2012
  40. examples Friday, May 25, 2012
  41. players as scientists http://fold.it/portal/info/science 41 Friday, May 25, 2012
  42. protecting the environment http://www.projectnoah.org/ 42 Friday, May 25, 2012
  43. personal development http://www.mindbloom.com/about/bloom/ 43 Friday, May 25, 2012
  44. Earn points for sharing images and videos http://lockerz.com/ 44 Friday, May 25, 2012
  45. Check-in to tv, movies and music http://getglue.com/ 45 Friday, May 25, 2012
  46. drive ecologically friendly http://ht.ly/b8y2s 46 Friday, May 25, 2012
  47. set goals and monitor progress http://wd.jrc9.ca/PulsWatch/ 47 Friday, May 25, 2012
  48. motivation through self-commitment http://reebokthepromisekeeper.com/gb 48 Friday, May 25, 2012
  49. commitment contracts http://www.stickk.com/ 49 Friday, May 25, 2012
  50. http://imhotep.cs.upb.de/blogs/fsln12/ for more resources on gamification follow the delicious stack: http://delicious.com/stacks/view/TP6Gw6 50 Friday, May 25, 2012

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